The document discusses the use of blogging and social networking for nonprofits to amplify their messages and engage supporters. It highlights the importance of understanding the audience, selecting appropriate blogging platforms, and offers practical tips for effective blogging. Key elements include writing in a conversational tone, keeping entries concise, and utilizing RSS for broader reach.

1. Presented by Catherine Wright-Dilbert March – May 2010 Leveraging Social Networking to Get Your Message Out and Increase Supporters

2. Blogging Leveraging Social Networking for Nonprofits http://en.wikipedia.org/wiki/Blog A blog (a contraction of the term " web log ")[1] is a type of website, usually maintained by an individual with regular entries of commentary , descriptions of events , or other material such as graphics or video . Entries are commonly displayed in reverse-chronological order . "Blog" can also be used as a verb , meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs , web pages , and other media related to its topic . The ability of readers to leave comments in an interactive format is an important part of many blogs. April 2010

3. Why Blog? A blog is a place where you can share real time thoughts, stories, insights and news. People can easily share testimonials, personal stories, supportive comments and even questions. Blogs provide a place for more personal interaction. Leveraging Social Networking for Nonprofits April 2010

4. What to Blog About First start by listening. What is your audience interested in? What are they reading? Identify your bloggers. Passion for your cause, mission, message. Want to write. Get Started. Leveraging Social Networking for Nonprofits April 2010

5. Top Five Blogging Applications WordPress Typepad Squarespace LiveJournal Blogger Leveraging Social Networking for Nonprofits April 2010

6. Tips for Blogging Write in a conversational tone. Address different audiences. Keep it short and sweet - 250 to 500 words is optimal. Break up large blocks of text into sound bites. Come up with an attention grabbing title. Include an image. Include links. PowerPoint can be embedded using SlideShare. Run surveys and polls to get readers engaged. Post a link to your blog prominently on the website. Leveraging Social Networking for Nonprofits April 2010

7. Blogging & RSS Really Simple Syndication. Allows readers to subscribe to frequently updated sites. RSS feeds can be read using an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. Feedburner is an example of an RSS reader from Google. Leveraging Social Networking for Nonprofits April 2010

8. Web Stats Leveraging Social Networking for Nonprofits April 2010

9. Resources Leveraging Social Networking for Nonprofits April 2010