The third Industry-Wide Web Summit will bring together home furnishings retailers, manufacturers, and suppliers to brainstorm new online solutions, work through conflicts, and address misconceptions about selling furniture online. The agenda includes sessions on implementing email marketing and social media, incorporating web-based marketing, creating an engaging website, and understanding online furniture shoppers. Attendees will also participate in a roundtable discussion with industry experts. The goal is to help businesses struggling with their online strategy and show that furniture can be successfully sold online.
This document provides an introduction to internet marketing. It discusses why businesses should market online, how to optimize websites for search engines like Google, and various online marketing strategies like search engine optimization, social media, email marketing, link building and pay-per-click advertising. It emphasizes researching keywords, reviewing website analytics, implementing on-site optimizations, and monitoring results to improve online visibility and conversions.
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
The document provides information about digital marketing strategies for local businesses. It discusses analyzing consumer search habits and trends, optimizing business listings across search engines and directories, using video and social media to engage customers, and leveraging mobile and email to reach more potential clients. The document also outlines specific tactics like creating a YouTube channel, updating listings, monitoring reviews, developing a mobile-friendly website, and using targeted advertising to find new customers.
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
CASE STUDY: HOW AN E-COMMERCE STORE MADE $18,750 IN SALES FROM $114 FACEBOOK ...Daniel Daines-Hutt
This case study will show how a designer used the Facebook Fishing Formula to generate $18,750 in flash sales to a low traffic site in just 48 hours...
That's right, a designer not a marketer. And this was on a site with:
Relatively Low Traffic
Small Social Following
Low budget to test
Look at the slide show to learn how....
Or get more information at www.inboundascension.com
This document provides an introduction to internet marketing. It discusses why businesses should market online, how to optimize websites for search engines like Google, and various online marketing strategies like search engine optimization, social media, email marketing, link building and pay-per-click advertising. It emphasizes researching keywords, reviewing website analytics, implementing on-site optimizations, and monitoring results to improve online visibility and conversions.
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
The document provides information about digital marketing strategies for local businesses. It discusses analyzing consumer search habits and trends, optimizing business listings across search engines and directories, using video and social media to engage customers, and leveraging mobile and email to reach more potential clients. The document also outlines specific tactics like creating a YouTube channel, updating listings, monitoring reviews, developing a mobile-friendly website, and using targeted advertising to find new customers.
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
CASE STUDY: HOW AN E-COMMERCE STORE MADE $18,750 IN SALES FROM $114 FACEBOOK ...Daniel Daines-Hutt
This case study will show how a designer used the Facebook Fishing Formula to generate $18,750 in flash sales to a low traffic site in just 48 hours...
That's right, a designer not a marketer. And this was on a site with:
Relatively Low Traffic
Small Social Following
Low budget to test
Look at the slide show to learn how....
Or get more information at www.inboundascension.com
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
This document contains summaries from a presentation on building digital traffic through various online marketing strategies. It discusses using social media for branding, choosing effective social media platforms, paid search advertising including keyword matching types and quality score, local SEO tips, retargeting visitors who leave a site, and using geo-fencing to deliver location-based messages. The presentation aims to help attendees get serious about their online presence through search engine optimization, search engine marketing, pay-per-click, social media and more.
The document provides guidance for optimizing mobile strategies for the holiday season. It discusses how Google is moving to a mobile-first index, emphasizing the need to focus on mobile site speed, content, and structured data. It also recommends integrating blogs with Accelerated Mobile Pages. Additionally, it suggests optimizing the mobile user experience through long dwell times and minimizing intrusive interstitials. Finally, it presents email design best practices and trends for the holidays, including an increased emphasis on self-gifting and earlier promotional periods.
The document discusses various aspects of email marketing and viral marketing campaigns. It provides tips for improving email open and click-through rates by optimizing the subject line, timing, list quality, and ensuring a strong value proposition. It also outlines the key elements of a successful viral campaign, including tapping existing resources and networks to coordinate a launch that makes content appear suddenly popular. Lastly, it reviews the CAN-SPAM act and legal requirements for commercial emails.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
The 20 point checklist to prepare your store for the holiday seasonBeeketing
In this Holiday Marketing guide, you’ll learn:
The most up-to-date statistics about the last year holiday sales season
20 actionable and easy-to-apply holiday marketing ideas
Suggested marketing tools to save your time and efforts
First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
Automated emails retailers should consider include welcome/onboarding emails, browse and cart abandonment emails, recommendation emails, product review requests, birthday emails, replenishment/reminder emails, and cross-sell/upsell emails. These emails provide value to customers, typically have high conversion rates, and generate ongoing revenue with little effort. The document provides best practices for each type of automated email, such as timing, content, incentives, and series approaches. It also includes examples and case studies on email performance from retailers.
David vs. Goliath: How content marketing evens the playing fieldImpression Marketing
Impression Marketing's presentation to the Henrico Business Leaders in September 2015 about how content marketing allows small companies to get traction even going up against the big players in their industry.
The document discusses how traditional forms of marketing such as newspapers, television, radio, and mail are declining in effectiveness while internet marketing is growing. It emphasizes that hiring an internet marketing consultant can help businesses see growth results through techniques like search engine optimization, social media marketing, and email marketing. The consultant can help the business get more website views and capture customer information to stay in communication through autoresponder services and regular messaging.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
This document is a presentation by Impression Marketing, a digital marketing company, about their services. It summarizes their team and specializations. The presentation then discusses strategies for integrating traditional and online marketing for security companies. It provides examples of old versus new marketing tactics and emphasizes measuring results from various online channels. The presentation concludes by offering a free website assessment to attendees.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
This document provides information on trends in internet marketing and e-commerce for 2012. It discusses how daily deals sites will likely consolidate, the increasing focus on targeted advertising using personal data, and how Google is expanding its targeting through remarketing ads. It also introduces Pinterest as a rapidly growing social media site popular with females for sharing pictures. The newsletter aims to keep clients informed about new trends to consider for their business and customers.
The document provides an overview of various offline and online marketing strategies and tactics for local businesses. It discusses fundamental elements of marketing like products, messages, sales leads, media, and customer retention. It then covers specific tactics like various types of sales lead generation, marketing media, customer retention strategies, mobile marketing, social media marketing, video marketing, website design, search engine optimization, pay-per-click advertising, article marketing, press releases, classifieds advertising, and outsourcing marketing tasks.
Great Ideas To Build Your Internet Marketingericko37
The document provides tips for effective internet marketing, including using blogs to inform customers about new products and services, avoiding fake testimonials, combining internet marketing with traditional marketing, using annotations on videos to drive traffic to websites, how internet marketing is more environmentally friendly than direct mail, answering questions online to increase brand exposure, selling products through online shopping sites to drive traffic and sales, and emphasizing new products and innovations in advertisements.
This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.
Nivani Govinder - Kickstart Your Digital MarketingJaun Pienaar
This document provides information on digital marketing tools from Google to help small businesses attract customers online. It discusses Google My Business which allows businesses to create and update listings with information, photos and reviews to appear on Google Search and Maps. It also covers Google AdWords Express for creating simple, effective ads on Google. Finally, it lists additional resources like the Primer App, Academy for Ads, website testing, and Google Analytics to help businesses learn digital marketing skills.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
This document contains summaries from a presentation on building digital traffic through various online marketing strategies. It discusses using social media for branding, choosing effective social media platforms, paid search advertising including keyword matching types and quality score, local SEO tips, retargeting visitors who leave a site, and using geo-fencing to deliver location-based messages. The presentation aims to help attendees get serious about their online presence through search engine optimization, search engine marketing, pay-per-click, social media and more.
The document provides guidance for optimizing mobile strategies for the holiday season. It discusses how Google is moving to a mobile-first index, emphasizing the need to focus on mobile site speed, content, and structured data. It also recommends integrating blogs with Accelerated Mobile Pages. Additionally, it suggests optimizing the mobile user experience through long dwell times and minimizing intrusive interstitials. Finally, it presents email design best practices and trends for the holidays, including an increased emphasis on self-gifting and earlier promotional periods.
The document discusses various aspects of email marketing and viral marketing campaigns. It provides tips for improving email open and click-through rates by optimizing the subject line, timing, list quality, and ensuring a strong value proposition. It also outlines the key elements of a successful viral campaign, including tapping existing resources and networks to coordinate a launch that makes content appear suddenly popular. Lastly, it reviews the CAN-SPAM act and legal requirements for commercial emails.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
The 20 point checklist to prepare your store for the holiday seasonBeeketing
In this Holiday Marketing guide, you’ll learn:
The most up-to-date statistics about the last year holiday sales season
20 actionable and easy-to-apply holiday marketing ideas
Suggested marketing tools to save your time and efforts
First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
Automated emails retailers should consider include welcome/onboarding emails, browse and cart abandonment emails, recommendation emails, product review requests, birthday emails, replenishment/reminder emails, and cross-sell/upsell emails. These emails provide value to customers, typically have high conversion rates, and generate ongoing revenue with little effort. The document provides best practices for each type of automated email, such as timing, content, incentives, and series approaches. It also includes examples and case studies on email performance from retailers.
David vs. Goliath: How content marketing evens the playing fieldImpression Marketing
Impression Marketing's presentation to the Henrico Business Leaders in September 2015 about how content marketing allows small companies to get traction even going up against the big players in their industry.
The document discusses how traditional forms of marketing such as newspapers, television, radio, and mail are declining in effectiveness while internet marketing is growing. It emphasizes that hiring an internet marketing consultant can help businesses see growth results through techniques like search engine optimization, social media marketing, and email marketing. The consultant can help the business get more website views and capture customer information to stay in communication through autoresponder services and regular messaging.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
This document is a presentation by Impression Marketing, a digital marketing company, about their services. It summarizes their team and specializations. The presentation then discusses strategies for integrating traditional and online marketing for security companies. It provides examples of old versus new marketing tactics and emphasizes measuring results from various online channels. The presentation concludes by offering a free website assessment to attendees.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
This document provides information on trends in internet marketing and e-commerce for 2012. It discusses how daily deals sites will likely consolidate, the increasing focus on targeted advertising using personal data, and how Google is expanding its targeting through remarketing ads. It also introduces Pinterest as a rapidly growing social media site popular with females for sharing pictures. The newsletter aims to keep clients informed about new trends to consider for their business and customers.
The document provides an overview of various offline and online marketing strategies and tactics for local businesses. It discusses fundamental elements of marketing like products, messages, sales leads, media, and customer retention. It then covers specific tactics like various types of sales lead generation, marketing media, customer retention strategies, mobile marketing, social media marketing, video marketing, website design, search engine optimization, pay-per-click advertising, article marketing, press releases, classifieds advertising, and outsourcing marketing tasks.
Great Ideas To Build Your Internet Marketingericko37
The document provides tips for effective internet marketing, including using blogs to inform customers about new products and services, avoiding fake testimonials, combining internet marketing with traditional marketing, using annotations on videos to drive traffic to websites, how internet marketing is more environmentally friendly than direct mail, answering questions online to increase brand exposure, selling products through online shopping sites to drive traffic and sales, and emphasizing new products and innovations in advertisements.
This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.
Nivani Govinder - Kickstart Your Digital MarketingJaun Pienaar
This document provides information on digital marketing tools from Google to help small businesses attract customers online. It discusses Google My Business which allows businesses to create and update listings with information, photos and reviews to appear on Google Search and Maps. It also covers Google AdWords Express for creating simple, effective ads on Google. Finally, it lists additional resources like the Primer App, Academy for Ads, website testing, and Google Analytics to help businesses learn digital marketing skills.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Awesome Lesson: Digital Advertising ExplainedPepper Gang
Pepper Gang held a digital advertising at Emerson College to help potential marketing students learn the real-world digital marketing landscape and how to apply theories to actual ad campaigns with creativity. In the presentation, you will learn about the general introduction to digital marketing and online advertising. Then Oz, the speaker and Pepper Gang Co-Founder, went deeper into the details of Google AdWords, explaining how the largest internet advertising network works. You can also learn about the process of creating an ad campaign from client's profile to target audience definition to keywords research to campaign creation. Check out this complete lesson and let us know if you have any questions.
We constantly put down out thoughts on digital marketing at Pepper Hub. Learn more there: www.peppergang.com/blog
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA
Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy
The document discusses the importance of online marketing for businesses. It notes that 97% of consumers now use online searches to research products and services, and that social media platforms like Facebook and Twitter have over 700 million combined members seeking recommendations. The document recommends that businesses get found online through search engines and directories, engage with customers on social media, and follow up with potential customers over time through email and mobile marketing.
This document discusses strategies for improving website conversions and increasing social media engagement. It promotes building websites as "funnels" that tell a story and guide visitors to take action, rather than as brochure-style multiple page sites. It also presents a "content recipe" approach to social media posting, incorporating different types of posts on a regular basis. Special offers are discussed to get more social media followers involved and converting. Services are proposed to help businesses design funnels and implement social media strategies.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
BATC Round Table Discussion on Inbound MarketingDan Engel
Jenna Engel, an Inbound Marketing Specialist at Jul Creative, discusses how inbound methods increase your chances of attracting, converting, closing, and delighting your target market!
BATC Round Table Discussion February 2016Dan Engel
This document discusses marketing strategies for home builders. It introduces concepts like marketing automation, inbound marketing, buyer personas, and marketing metrics. It emphasizes understanding buyer journeys and targeting prospects at different stages. Interactive sections encourage discussion of online lead generation and evaluating websites against buyer needs. The overall message is that home builders need to embrace digital marketing and data-driven strategies to remain competitive as more buyers research online.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
This document discusses the shift from traditional to online and mobile marketing. It notes that most consumers now research online using search engines, reviews, and social media. While traditional ads and yellow pages are declining, opportunities exist in online video, blogs, and engaging customers across multiple online platforms. The document proposes a two-part online marketing program: 1) Set up campaigns for lead capture, social media, video/articles, and follow up; 2) Ongoing monthly expansion of content, social media, and follow up campaigns.
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
Guarantee Digital Seminar for Delafield Chamber June 2014Guarantee Digital
This document summarizes a seminar about growing a business through digital marketing strategies. It discusses how consumer habits have changed with the rise of mobile devices and social media. It also outlines opportunities for local merchants, including search engine optimization to improve online visibility, claiming business listings on directories and review sites, using video and social media to engage customers, and implementing email and text marketing to stay connected to current customers and acquire new ones. The seminar promotes the services of Guarantee Digital to help businesses implement these digital strategies.
Local internet marketing provides cost-effective ways for local businesses to find and communicate with customers online. It includes developing an informative website, optimizing search engine results through search engine marketing, engaging customers through targeted email marketing and social media like Twitter and Facebook, and measuring the effectiveness of online marketing strategies. The document provides an overview of proven online marketing methods and tools that local businesses can use to attract customers searching for local products and services on the internet.
How to Use Social Currency to Identify Your Brand InfluencersVivastream
The document discusses how to identify and engage brand influencers using social currency. It outlines stages of social media engagement from experimental to directly impacting results. Customers now spend significant time online and expect fast responses. The key is to foster customer-focused cultures and provide relevant, coordinated experiences through social media that customers want to share virally. Successful examples like CEMEX, Sanuk, and Verizon engage advocates by going where customers are and innovating with their input.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
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Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
3. Bury old misconceptionsYou CAN show and sell furniture online. We’ll show you how.
4. The Agenda 1:00 to 1:15 // Welcome 1:15 to 1:45 // How to Implement Email Marketing and Social Media for Results David McMahon | PROFITconsulting 1:45 to 2:15 // Throw Web-Based Marketing Into Your Mix Ron Carpenter | Strategic Marketing Solutions LLC 2:15 to 2:45 // Create an Engaging Website that Brings Your Brand to Life Online Renee Loper | Aspenhome 2:45 to 3:15 // Demystifying the Online Furniture Shopper | David Lively | The Lively Merchant 3:20 to 4:00 // Roundtable expert discussion
7. How to Implement Email Marketing and Social Media And Get the Best Results David W. McMahon PROFITconsulting davidm@profitsystems.com http://twitter.com/profitcoaches www.profitconsultingblog.com www.profitconsulting.net
8. They Go to Your Web Site – Invite Them To Join Your Club!
13. Customers Come Into Your Store – Most Do Not Buy, Yet Get their information so that you can follow up – increasing the chance of a be back. Export these opportunities from your system!
14. Send Them a Simple Thank You and Ask a Question!
16. Ask Them for Their Feedback With a Survey – You Will Get Additional Leads
17. Give Them More Ideas and Link Back to Your Website So They Can Continue Shopping
18. If a Customer Is Not Ready to Buy, Offer Them a Quote This is a less intrusive way of getting their information. It provides the customer with value and you with a FOLLOW UP tool! Export quotes also – some will lead to sales.
21. When You Do Make a Sale, Send a Thank You With Value Export a couple times per week and send thank you notes on your written sales.
22. Most Sales Need Follow Up. Assure the Customer That They Will Be Taken Care Of!
23. Give Back to Your Customers For the Next Time. It is Great Word of Mouth.
24. Schedule Delivery, Pick Up, or Service Save time on playing telephone tag and export all those customers whose merchandise is ready and send one email a few times per week.
25. Save Time on Playing Telephone Tag - Send One Email a Few Times Per Week to All Those Customers Whose Merchandise is Ready
26. Confirmation of Delivery, Pick Up, or Service After scheduling your deliveries export to send your customers a delivery reminder.
27. Set Yourself Apart - Include Time Window, Date, Delivery Address, and COD balance in One Classy Format
47. Ron CarpenterStrategic Marketing Solutions Strategic Marketing Solutions is a management consulting firm based in Greensboro, NC. SMS serves manufacturers, retailers, and suppliers in the home furnishings industry, providing consulting services to clients in the following areas: Recent clients Include the NHFA, Broyhill, Home Meridian, Custom Decorators Inc., & Thomas Hahn & Home Previously served in senior marketing and consulting positionsat Magnussen Home, Lea Industries, & BDO Seidman
48. Topics For Discussion This Afternoon Your Cheese Has Moved!! Why This Summit May Be Your Most Productive Afternoon at This Market How Do You Move Your Website and Interactive Marketing Program Up The Continuum? Enhancing Your Site's Capabilities Over Time Key Tactics To Leverage Your Web Investment Interactive Marketing Strategies 1 + 1 Can Equal 3Integrating Your Store's Web Site Into Your Marketing Mix You Don’t Have To Do This Alone!! Selecting The Right Key Vendors and Resources
49. Why This Summit May Be Your Most Productive Afternoon at This Market Your Cheese Has Moved!!
50. Change In The Furniture Retail SectorChanging Business Models and Practices How Do Consumers Sort Through These Options? They Use The Web To Decide What To Buy And Where To Shop Before They Leave Home! Source: Furniture Digest – Mann, Armistead, & Epperson
51. Who Moved My Cheese? by Dr. Spencer M. Johnson A Parable For The Furniture Industry Change Happens They Keep Moving The Cheese Anticipate Change Get Ready For The Cheese To Move Monitor Change Smell The Cheese Often So You Know When It Is Getting Old Adapt To Change Quickly The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese Change Move With The Cheese Enjoy Change! Savor The Adventure And Enjoy The Taste Of New Cheese! Be Ready To Change Quickly And Enjoy It Again & Again They Keep Moving The Cheese. - “Haw” – Wall of Cheese Station N
54. Internet Is Mainstream76% of all U.S. Households are online US Online Adults by Age (in 000’s) Today, 70% of adults are actively online Source: MRI Spring 2008. Based on Adults 18+
55. 100% 80% 60% 40% 20% 0% 1999 2000 2001 2002 2003 2004 2005 Audience Penetration by Media Audience Penetration, By Media (U.S. Adults, 18+) 73.0% Internet 60.5% Sunday Newspapers 52.5% Daily Newspapers 36.7% TV, Prime Time 21.4% Radio, AM Drive 17.7% Radio, PM Drive 13.7% Cable, Prime Time 53
56. Consumers are Spending More Time Online Total US Advertising Spend Media Consumption $303 Billion (2007E) The Opportunity 6% Online Going Online 14 hours per week 41% of their time Retailers Reallocating Their Marketing Budgets To Reflect Consumers’ Media Preferences 22% TV 20% Direct Mail Watching TV 14 hours per week 14% Newspapers 5% Yellow Pages 4% Magazines 7% Radio Listening to Radio 4 hours per week 21% Other Media Reading Magazines, 2 hours Reading Newspapers, 1 hour Source: “US Entertainment and Media Consumer Survey Report 2007” JupiterResearch (April 2007); Universal McCann (June 2007); eMarketer (Feb 2007); Google internal estimates
57. Enhancing Your Site's Capabilities Over Time How Do You Move Your Website and Interactive Marketing Program Up The EVOLUTIONARY lADDER?
58. Where Is Your Store Now In Its Web Evolution? Missing In Action Site - No Site or Program Dragnet Site – A Site With Just The Facts Movin’ On Up Site – Templated, Buying Group Site Web Committed Site - Proactive Site Fully Engaged Site - Website Part Of An Integrated Marketing Mix E-Enabled Business - Traffic To Integrated Website Driven By OnLine Advertising
59. Missing In Action Site No Website No URL No Website Your Name Is Serving Other Retailers Your Brand Identity On the Web Is For Sale
84. E-Enabled BusinessOnLine Advertising Drives Traffic To Integrated Website 1st Listing, Highest PPC Through Simmons 3rd Highest Listing PPC On Store’s Own Purchase 1st Listing On SEO Organic Search
85. E-Enabled BusinessOnLine Advertising Drives Traffic To Integrated Website Customers within Rotman’s Delivery Area Can Shop, Buy OnLine or Complete A Purchase after Visiting Their Store
92. First Choice Total Choice RESEARCH/ENGAGEMENT CONSIDERATION/COMPARISON PURCHASE Search Is Preferred By Your Customers Search engine Manufacturer’s website Colleague Blog review Content website Magazine/Trade publication Manufacturer’s email Trade show Online retailer Local retailer Community websites E-mail newsletter Manufacture’s Blog IAB Engagement studies 2007
93.
94. Do you know when & where your audience is searching?
99. What Can You Do With Search? Don’t just spend, spend wisely Competitive analysis Pre-launch optimization (SEO, PPC) Creative & offer testing Website optimization & analysis Targeting: Geotarget, dayparting, etc Multichannel analytics With minimal effort, improve performance by 20-30%
110. Why Social Media Marketing? Because it works! 7% increase in word of mouth advocacy unlocks 1% additional company growth 2% reduction in negative word of mouth boosts sales growth by 1%
113. Define Your Brand & Leverage It A Brand Is… A Personality A Promise From the Retailer to their Customer An Expectation An Asset with a Financial Value
114. Brand Development Pyramid The Essence Of Branding Emotional + Personality Values Margin Reward Features Price - Rational Function
116. Elements of a Retail Marketing Mix Advertising & Promotion Broadcast – TV/Radio ROP Free Standing Inserts Outdoor Direct consumer communication Direct mail Email blasts Newsletter Interactive Pay Per Click Banner Ads Sales associate training & sales process/tools Merchandising Store Design/POS Store design Sales aids/signage Public relations Corporate Community activities Affinity marketing & Website SEO / SEM Corporate positioning Product positioning Promotion positioinng
117. The Marketing Funnel Every Element Of The Marketing Mix Should Consistently Support Your Brand Position Advertising / PR/ Direct Consumer Communication, OnLine Advertising Suspects Website Prospects Merchandise Assortment/Display Sales Process Close Customers The Result: Sales Growth, Higher Margins, Increased Consumer Satisfaction and Brand Loyalty
118. Integrated Marketing Can Drive Superior Results Sales Training/Process PR Merchandise Asst/ Display Website/ Interactive Marketing Advertising & Promotion Individual Project Approach Integrated Marketing 1 + 1 Can Equal 3!!
119. Selecting The Right Key Vendors and Resources You Don’t Have To DO This Alone!!
120. Change is Necessary Your Cheese Has Moved “Old Days” are gone Vendors provide limited interactive marketing help Old tools work at the top of the funnel, but interactive marketing is a requirement Ten years ago, - average consumer visited over 5 stores Today, its less than 2 The web and our time short culture is the difference.
121. Help Is Available Within The Industry & Outside Of It Inside The Industry Your Trade Associations Vendors At the Retailer Resource Center Web Developers E-Enabled Product Database Vendors Advertising & Marketing Service Providers With Interactive Capability Talk To A Wide Mix Of Potential Resources The Upside Is That They Understand The Industry & Your Business The Downside Is That There Are A Lot Of Canned Solutions Out There That Will Not Make Your Brand and Your Store Distinct If You Don’t Have Time, Get A Third Party To Help You Find The Right Solution
122. Help Is Available Within The Industry & Outside Of It Outside The Industry Interactive Marketing Trade Association & Groups Local and Regional Vendors Web Developers Advertising & Marketing Service Providers With Interactive Capability Try Your Local Ad Club Look At Peer Retailer Websites For Ideas & Potential Vendors Talk To A Wide Mix Of Potential Resources The Downside Is That They Often Don’t Understand Our Industry & Your Business The Upside Is That They Often Are Ahead Of The Market Technologically, Will Look At Your Business With A Fresh Eye, And Can Make Your Brand and Your Store Distinct Again, If You Don’t Have Time, Get A Third Party To Help You Find The Right Solution
123. The Key Is To Act!! Change Is Hard, But Delay Will Erode Your Competitive Position
124. Every Business Has Its Own Culture & ProcessesThe Way We Do Things Here Our Current Marketing Mix Made Us Successful In The PastYet, Our Cheese Has Moved!!! If You Have No Web or Interactive Marketing Strategy, You Must Get Started & Make It A Part Of Your Marketing Mix If You Have A Web Site And/Or An Interactive Marketing Program, Has It Been Integrated Into The Balance Of Your Store’s Marketing Mix? Are You Giving The Consumer The Information They Want When They Want It? Will Your Store Be Found In Their Search Process?
125. Change Can Be Hard Technological Change Can Be Intimidating
126. Change Can Be Hard The Challenge Is Changing Your Culture & The “Way We Do Things Here” - It’s All About People
127. Change Can Be Hard At The End Of The Day, It’s About You And Your Willingness To Grow & Adapt
128. Conclusion4 Key Success Factors Urgency and Adaptability: Increase your velocity and agility in dealing with the accelerating rate of change and its unpredictability Become Distinct or Extinct: Compete more effectively for your “share” of the consumers’ mind and shopping dollar by defining your brand and unique selling proposition. Compete in the Information Economy: The Internet has changed the rules. Adapt and leverage this opportunity or lose the game. Build the Intellectual Capital To Compete: Put together the right team of internal and external partners to address these issues. Commit to enhancing your personal intellectual capital regarding interactive media. Your business depends on it.
129. Reneé Loper Director of Marketing & Communications 601 N. 75th Avenue Phoenix, Arizona 85043 Office: 602-442-5611 Cell: 917-923-4236 Fax: 602-442-5718
134. PROCESSGetting from then to now Gather FeedbackDifferent users have different needs and priorities online Example 1
135. Identify & Prioritize Site Fixes Overlaps among user needs Most important Gather Feedback Different users have different needs and priorities online Example 1 2 PROCESSGetting from then to now
136. PROCESSGetting from then to now Identify & Prioritize Site Fixes Overlaps among user needs Most important Gather Feedback Different users have different needs and priorities online Example 1 2 Plan & Allocate Resources Leverage existing content & assets where possible Resources: Roles, Inhouse/Outsource Roadmap 3
137. PROCESSGetting from then to now Identify & Prioritize Site Fixes Overlaps among user needs Most important Gather Feedback Different users have different needs and priorities online Example 1 2 Plan & Allocate Resources Leverage existing content & assets where possible Resources: Roles, Inhouse/Outsource Roadmap Execute 3 4
138. PROCESSGetting from then to now Identify & Prioritize Site Fixes Overlaps among user needs Most important Gather Feedback Different users have different needs and priorities online Example 1 2 5 Plan & Allocate Resources Leverage existing content & assets where possible Resources: Roles, Inhouse/Outsource Roadmap Execute 3 4
141. Repurpose existing content wherever possible Set up schedule and content to make refreshes easy Know when or what to outsource Content Management System It’s never “done” and that’s a GOOD thing MAINTENANCETips to make it easier
143. Previous research has estimated that between 70% and 80% of U.S. adults have purchased something online. And according to Furniture/Today and HGTV's 2009 Consumer Views Survey, 44% of adult U.S. consumers have purchased home furnishings online. Occasional tables, entertainment furniture and youth furniture are the leading furniture categories purchased online, followed by desks and master bedroom. Home accents, such as wall décor and area rugs, have higher purchase rates through the Web. ~Furniture Today 7/2009 This reality has presented online retailers with opportunities to grab consumers wanting to buy. And they've done just that. The 20 online-only home furnishings retailers highlighted in this report alone sold about $1 billion worth of furniture during 2008. ~Furniture Today July 2009 ~Furniture Today July 2009
144. The experts are saying... "If you're not converting to commerce at your Web site, I don't think you'll be around 10 years from now,” said Ed Stevens, chief executive of Shopatron. His San Luis Obispo, Calif., firm provides e-commerce applications. It is a growing business, especially within home furnishings.
145. The industry is currently selling $12.3 billion online, representing9% of all category sales, according to research firm Forrester Research Inc. These numbers are expected to rise to 11% this year and more than double to $26.7 billion by 2012, the firm estimates.
146. Jewelry and furniture will pace online sales this holiday, comScore says… “The most robust growth in online holiday shopping will occur in Jewelry & Watches, where sales are expected to increase 67% year-over-year to $739 million in November and December of this year from $443 million a year ago, comScore Networks Inc. projects. The next strongest growth will occur in Furniture, where November-December sales will be up 58% to $1.7 billion from $1 billion a year ago, comScore says.”
147. Proportion of ecommerce sales as a % of retailing subsectors (US market) source: Forrester 2008, Morgan Stanley
148. "One cannot afford to not be in e-commerce," said Ethan Allen Chairman and Chief Executive Farooq Kathwari in an interview.
149. "We knew that the longer we waited on the Web, the more risk that someone else would be capturing that demand," said Jason Camp, senior vice president of retail.
150. “We estimate between 60% and 70% of people spend some time on the Web before or during the purchase process," said La-Z-Boy Chief Marketing Officer Doug Collier. With "more than a few million" visitors to its site each year, Collier said, La-Z-Boy wants to convert as many of those to sales as possible.”
151. Online marketplace? “In 2009 the wheat came off the chaff in online retailing,” says Nikki Baird, managing partner at research firm RSR Research. “The online retailers that just count on being the lowest price provider aren’t going to be around for the long term.The ones that survive and grow will be ones that run a very efficient operation and give consumers the best customer service and shopping experience.”
152. The strategy for identifying your marketing targets is based on two tried and true observations: The best customers for your product are existing customers. The people who have already used your product or a similar one or other people like your existing customers are most likely your best customers. Birds of a feather flock together. In choosing a place to live, people tend to seek out neighborhoods compatible with their lifestyles, where they find others in similar circumstances with similar consumer behavior patterns. Once established, the character of a neighborhood tends to persist over time, even though individual residents come and go.
153. Nielsen Claritas PRIZM® Profile Analysis ● ● ● ● ● ● ● ● Lively Merchant Buy Home Furnishings by Internet
154. The nature of the research Where Understanding Market Potential Index | Market Potential Index Report | 89 Locations - 50 mile radius Who Understanding PRIZM Profile Reports | Profile Charts & Reports Appendix PRIZM Cluster Narratives
155. We then use MPI reports which illustrate the PRIZM market potential for each of the DMAs in the study. DMAs are ranked by potential. Each of the MPIs shown on the report is part of a national index of the propensity to be online furniture buyers, weighted to reflect the PRIZM Clusters present within the market, using PRIZM An MPI of 122 shows that residents of this DMA should be 22% more likely than the national average to buy furniture online. To compute MPIs, Claritas calculates (1) the percentage of households within each Cluster in each of the markets reported on and (2) the equivalent of a sixty-six Cluster PRIZM profile report for the product, and then calculates a weight-averaged MPI for each of the markets.
156. Buy Home Furnishings by Internet, 1yr (A) (4.31%) percentage of MRI survey households that fit the profile.
157. Game Plan Categories Charts are useful in sizing your marketplace. PRIZM Clusters are scored according to their cross section of likelihood to be a customer by their likelihood to purchase a product in general. The resulting matrix consists of a grid of four likely scenarios: High penetration of the households using a product coupled by a high propensity to use the product, followed by High/Low,Low/High, and Low/Low combinations. This opportunity information is directional and does not replace the effectiveness of but instead complements the use of target groups. Custom target groups focus more on inherent demographic characteristics as opposed to sales opportunity characteristics. Game Plan Categories Charts assign PRIZM Clusters to one of four categories as indicated in the chart described on the following page.
159. PRIZM culminated years of research and development in a groundbreaking methodology that allows marketers to seamlessly shift from the ZIP Code level through the block group, ZIP+4, or ZIP+6 level—all the way down to the individual household level—using the same set of 66 segments. This single set of segments affords marketers the benefits of household-level precision in applications such as direct mail, while at the same time maintaining the broad market linkages, usability, and cost-effectiveness of geodemographics for applications such as market sizing and site selection.
160. PRIZM Profiling Claritas provided specifications for a PRIZM profile “Buy Home Furnishings by Internet, 1yr” using the Mediamark Research Inc. (MRI) Survey of American Consumers data. The profile was created from counts of survey participants who made online purchases of home furnishings in the last 12 months. Each MRI survey participant is assigned to one of the sixty-six PRIZM neighborhood lifestyle clusters. Each PRIZM Cluster represents a distinct consumer market segment comprised of households with similar demographics, lifestyles, and consumer behavior.
162. Age 35-54 Age 45-64 PRIZM® Profile Analysis ● ● ● ● ● ● ● ● ● Age 25-44
163. ~Keith Miller -The Becomers 1973 “Through the skill and aggressiveness of modern advertising – particularly on television – we know more about each other’s homes and personal habits than any previous generation has. Advertising has created an illusion of intimacy… I know something about what kind of cereal you eat, what you shave with, and what kind of clothes you wear in every room in your house.”
164. Three Essential Questions Who needs to be persuaded? What actions does this person need to take? How will you most effectively persuade that person?
165.
166. What Makes Personas Actionable? “A lost wallet lies on a Manhattan street, stuffed with cash. A white middle-income male New Yorker, between 30 and 44, picks it up. Will he look for the rightful owner, or pocket the cash? Who knows?”
167. What Makes Personas Actionable? But what if its George Costanza, the white middle-income male New Yorker between 30 and 44 from Seinfeld, picks it up, everyone knows exactly what he’ll do...”
168. In order to create personas, you will have to make perhaps the most concerted and in depth effort you've ever made to truly understand your customers. But the result will be representations of your customer base that you can use to model persuasive systems that address the why of customer behavior.
169. Meet some “real” Ms. Joneses from real our retailer’s files (and see if you can recognize the 43 separate data points woven into these excerpts): MEET CYNTHIA JONES: “A relatively new concept in jewelry stores that Cynthia had discovered on a trip to Spain two years ago, her little boutique was catching on here in [city]. Her husband, Tim, had used part of their investment portfolio and his contacts in the banking world to arrange the financing, and her artistic background lent itself easily to the buying and merchandising that made her store unique.” MEET AMY JONES: “Amy pulled into the garage and grabbed the dry cleaning out of the trunk of the BMW. She paused in her home office to check her email and quickly responded to several messages. Grabbing the laptop, she sat in her sitting room off the master bedroom and went online to check flights. Paul had mentioned he wanted to give his new skis a try, and they had read about a resort in the Berkshires that sounded very nice. She logged on to their frequent flyer program site to verify they had enough miles for the airfare.”
170. Meet some “real” Ms. Joneses from real our retailer’s files (and see if you can recognize the 43 separate data points woven into these excerpts): MEET LISA JONES: “I was mortified!” Lisa laughed. “When we showed up in the same golf skirt, I thought I would die of embarrassment! But the golf pro at the club let me start on the back nine, and no one seemed to notice. Hmmm… I think I’ll try the TuttiFrutti Pink.” Lisa and her manicurist laughed over the faux pas and Lisa settled into the chair for her weekly treatment. “What else has been happening in [city]? John and I just got back from Italy – no, we didn’t take the kids, it was for our 20th anniversary – and I haven’t had a chance to catch up on all the latest gossip!” MEET KIM JONES: “I’m so glad to be home!” Kim Jones took off her smock and hung it behind the door. “I’m starving!” She picked up the cordless telephone pressed speed dial #1 for mark’s cell. “Mark, it’s me. I’m ordering from Papa John’s. Do you want green peppers on the pizza? The movie starts at 7:10. Yes, yes – I promise I’ll be ready this time! But you’ll have to drive me through the bank if we’re going out afterwards; I need to cash my paycheck. Do you want to go dancing or to the pool hall? Or both!” MEET MICHELLE JONES: “True, it took two incomes to keep them afloat. Michelle’s part time job in the office at a printing company in [city] offered flexibility in her hours and the extra income was appreciated. Her schedule allowed her to be home shortly after the children got home from elementary school. She turned the minivan into a mini-retreat during the 20-minute commute, listening to the local Christian radio station or singing along to a country tune.”
171. WHO, WHERE, WHAT, WHY & HOW – NOW WHEN? Persona based advertising can help you discover who you need to attract to your store. You can learn where she lives, what she does and even why she does it. You can figure out how you’re going to speak to the right Ms. Jones with the right media and the right message and deliver the right moment. The “when” is entirely up to you. Advertising in the past may have created an illusion of intimacy, but you have the ability to create a reality where Ms. Jones will love to spend her furniture dollars. She will respond when you use persona based advertising to speak to her personally.
Similarities?. E.g. More time spent more money spent (a la mega bookstores): according to a series of joint studies in online retail by Bain & Company and Mainspring. According to the research, the more often a customer visits a site, the more likely that customer will spend an increasing amount of money and generate more profits for the online retailer. For example, in apparel, the average repeat customer spent 67 percent more overall in the third year of his or her shopping relationship with an online retail vendor than in the first six months. And, over three years, customers referred by online grocery shoppers spent an additional 75 percent of what the original shopper spent. - http://www.clickz.com/showPage.html?page=331431. To what extent will competition stay the same: eCommerce offers visibility to the smaller players. Can we expect a similar divide online, because of budgets, margins, etc
These companies tell you they are you friends. They want to partner with their retail customers. I say this is crap. Now I realize there are some real big boy site design companies who believe working with the vendor on web development is beneficial for the dealer. I don’t. Maybe that’s why some think I’m crazy.
But until I see my retail friends and customers making the sort of money the should online I’ll continue to push against the idea of “partnering” Affiliate website continue to die. They are old fashioned. People don’t believe the slick packaged presentations.
Customers are looking for real feedback. It’s gritty. It’s truthful. It’s the good the bad and the ugly.
66 clusters, 80 top markets in America, using the number one retail research firm in the world. This data is relevant and the data is fresh- December 2008. We are as far as I know the only company in the furniture business to have done a national study in the last 24 months. What do you think this data is worth in your future?
Of the top 7 clusters of furniture buyers- only one group goes down into their 20’s. This idea that only the “young people” buy furniture online is hype. It is wrong. You online storefront and digital footprint will make our break you moving forward. If you don’t like my numbers I would respectfully suggest you challenge Neilson/Claritas not me.