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10 Easy Ways to Improve Your Email Open Rates | Email Marketing | Infographic

Think email marketing is on its way out? Think again! Explore how effective email marketing really is these days, and discover 10 easy ways to improve those open rates in this infographic.

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10 Easy Ways to Improve Your Email Open Rates | Email Marketing | Infographic

  1. 1. PUSHING THE e-Envelope INTEGRATING EMAIL INTO YOUR MULTI-CHANNEL MARKETING PLAN OH! …And getting your emails OPENED How Effective is Email Marketing? Consumers who receive email marketing spend 83% more when shopping 44% ROI = $44.25 for every dollar spent 28% 70% 70% of digital marketers see email as the top medium for ROI They order Their orders are 44% larger 28% more often Email can be up to 20x more effective than other marketing outlets Why Email? 62% But it only works if your emails are opened ✔ Cost-effective ✔ Versatile ✔ Immediate of B2B e-marketers plan to increase spending for email marketing ✔ Personal ✔ Trackable EASY WAYS Don’t let your emails end up in the virtual wastebasket! TO IMPROVE YOUR EMAIL OPEN RATES 1. Use a clean list of TARGETED, opted-in recipients 2. Do I know you? of marketers say segmenting their email database is one of their top objectives in the next 12 months 32% Send from a REAL PERSON that recipients can reply to Are you a human being? Targeting and segmenting will increase your CTR from 3% to 8% TIP: Create buyer personas and connect with them by sending messages tailored to their wants, needs and behaviors. ! 3. 4. 6. 5. Tell ’em what to EXPECT What did I sign myself up for? Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you Display early CALL-TO-ACTION TIP: Display your CTA near the top so that recipients can see it without even scrolling! email addresses – they will go straight into the cyber-trash TIP: Keep subject lines 50 ! of people say they open an email because of the subject line ! 8. ! Write a killer SUBJECT LINE 64% TIP: Avoid impersonal characters or less for maximum impact Use an attentiongrabbing PREHEADER This is your next best chance to give your readers a preview of what’s inside and incentive to open! TIP: Avoid “can’t read this ! 7. email, view the web version” or other standard language! Optimize it for MOBILE of all emails are opened on a mobile device 78 Don’t forget to PERSONALIZE 38% of U.S. email users will access their emails via mobile by 2017 % Oh, you’re talking to me? 9. Personalized emails improve click-through rates by 14% and conversion rates by 10% ! 10. TIP: Use your recipient’s name in the subject line or greeting! 69% GIVE RECIPIENTS CONTROL over opting in or out, frequency of emails and content they receive of subscribers cite “too many emails” as the number one reason they unsubscribe from email TEST, MONITOR AND ANALYZE Study the behaviors of your recipients! What time of day do they usually open your emails? What links are they clicking on? What are they interested in? Don’t forget social sharing buttons! Emails with social sharing buttons have a 115% higher CTR than those that do not ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Sources: ©2013 Sikich LLP. All Rights Reserved.