A LOOK AT THE NUMBERS 
#ICEBUCKETCHALLENGE
BROUGHT TO YOU BY: 
@winkeepbuild
#ALSICEBUCKETCHALLENGE 
INVOLVES DUMPING A BUCKET OF 
ICE WATER OVER YOUR HEAD TO 
RAISE AWARENESS AND PROMOTE 
DONATIONS ...
RULES 
1. BE CHALLENGED 
1. RECORD A VIDEO 
a. ACCEPT CHALLENGE 
b. POUR BUCKET OF WATER 
ON HEAD (PREFERABLY 
COLD) 
c. C...
WHAT IS ALS? 
STEPHEN HAWKING 
• AMYOTROPHIC LATERAL SCLEROSIS OR ALS IS A DISEASE IN WHICH CERTAIN NERVE 
CELLS IN THE BR...
HOW IT BEGAN… 
petefrates.com 
THE CHALLENGE WAS STARTED BY PETE 
FRATES, A FORMER DIVISION 1 BASEBALL 
PLAYER FOR BOSTON ...
TENNESSEE TITANS NFL TEAM 
NOW LETS LOOK AT THE NUMBERS…
DONATIONS TO THE ALS ASSOCIATION IN 2013 
(JULY 29, 2013 TO AUGUST 25, 2013) 
SOURCE: ALSA PRESS RELEASE 8/25/2014
DONATIONS TO THE ALS ASSOCIATION IN 2014 
(JULY 29, 2014 TO AUGUST 25, 2014) 
SOURCE: ALSA PRESS RELEASE 8/25/2014
SOURCE: ALSA PRESS RELEASE 8/25/2014
ACCORDING TO THE ALS ASSOCIATION 
AS OF 8/25/14 
SOURCE: ALSA PRESS RELEASE 8/25/2014
ON FACEBOOK ALONE 2.4 MILLION 
ICE BUCKET CHALLENGE VIDEOS 
HAVE BEEN UPLOADED AS OF 
8/18/14.
AS OF 8/17/14, THERE 
HAVE BEEN 2.2 MILLION 
MENTIONS OF ICE 
BUDGET CHALLENGE 
ON TWITTER. 
ASHTON KUTCHER 
JEFF BEZOS
Michael Jordon George W. Bush Freddie Freeman 
Lebron James Martha Stewart
SOURCES 
Press Release: Ice Bucket Challenge Donations Reach $79.7 Million, www.alsa.org 
http://petefrates.com 
The Pete ...
THANK YOU 
DYLAN GRAHAM 
DIGITAL MARKETING SPECIALIST 
EDIFICE GROUP, INC. 
EMAILAUTOMOTIVEMARKETING.COM 
GEO-TARGETED DIG...
ICE BUCKET CHALLENGE - A LOOK AT THE NUMBERS
ICE BUCKET CHALLENGE - A LOOK AT THE NUMBERS
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ICE BUCKET CHALLENGE - A LOOK AT THE NUMBERS

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Have you wondered if the ICE BUCKET CHALLENGE is really increasing donations to ALS? We look at the numbers and let you know.

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ICE BUCKET CHALLENGE - A LOOK AT THE NUMBERS

  1. 1. A LOOK AT THE NUMBERS #ICEBUCKETCHALLENGE
  2. 2. BROUGHT TO YOU BY: @winkeepbuild
  3. 3. #ALSICEBUCKETCHALLENGE INVOLVES DUMPING A BUCKET OF ICE WATER OVER YOUR HEAD TO RAISE AWARENESS AND PROMOTE DONATIONS FOR AMYOTROPHIC LATERAL SCLEROSIS (ALS). MATT LAUER MARK ZUCKERBERG BILL GATES PATRIOTS NFL TEAM
  4. 4. RULES 1. BE CHALLENGED 1. RECORD A VIDEO a. ACCEPT CHALLENGE b. POUR BUCKET OF WATER ON HEAD (PREFERABLY COLD) c. CHALLENGE OTHERS 3. SHARE 4. DONATE – $10 IF ACCEPTED – $100 IF CHALLENGE NOT ACCEPTED CHALLENGE MUST BE COMPLETED WITHIN 24 HOURS
  5. 5. WHAT IS ALS? STEPHEN HAWKING • AMYOTROPHIC LATERAL SCLEROSIS OR ALS IS A DISEASE IN WHICH CERTAIN NERVE CELLS IN THE BRAIN AND SPINAL CORD SLOWLY DIE. • EVERYDAY, AN AVERAGE OF 15 PEOPLE ARE NEWLY DIAGNOSED WITH ALS. AS MANY AS 30,000 AMERICANS MAY CURRENTY BE LIVING WITH ALS. • ALSO CALLED LOU GEHRIG’S DISEASE. • AVERAGE LIFE EXPECTENCY OF A PERSON WITH ALS IS 2 TO 5 YEARS.
  6. 6. HOW IT BEGAN… petefrates.com THE CHALLENGE WAS STARTED BY PETE FRATES, A FORMER DIVISION 1 BASEBALL PLAYER FOR BOSTON COLLEGE AND HAS LIVED WITH ALS SINCE 2012.
  7. 7. TENNESSEE TITANS NFL TEAM NOW LETS LOOK AT THE NUMBERS…
  8. 8. DONATIONS TO THE ALS ASSOCIATION IN 2013 (JULY 29, 2013 TO AUGUST 25, 2013) SOURCE: ALSA PRESS RELEASE 8/25/2014
  9. 9. DONATIONS TO THE ALS ASSOCIATION IN 2014 (JULY 29, 2014 TO AUGUST 25, 2014) SOURCE: ALSA PRESS RELEASE 8/25/2014
  10. 10. SOURCE: ALSA PRESS RELEASE 8/25/2014
  11. 11. ACCORDING TO THE ALS ASSOCIATION AS OF 8/25/14 SOURCE: ALSA PRESS RELEASE 8/25/2014
  12. 12. ON FACEBOOK ALONE 2.4 MILLION ICE BUCKET CHALLENGE VIDEOS HAVE BEEN UPLOADED AS OF 8/18/14.
  13. 13. AS OF 8/17/14, THERE HAVE BEEN 2.2 MILLION MENTIONS OF ICE BUDGET CHALLENGE ON TWITTER. ASHTON KUTCHER JEFF BEZOS
  14. 14. Michael Jordon George W. Bush Freddie Freeman Lebron James Martha Stewart
  15. 15. SOURCES Press Release: Ice Bucket Challenge Donations Reach $79.7 Million, www.alsa.org http://petefrates.com The Pete Frates Fund, petefrates.com. Please Donate Pete Frates petefrates.com/contribute ALS Association www.alsa.org/donate
  16. 16. THANK YOU DYLAN GRAHAM DIGITAL MARKETING SPECIALIST EDIFICE GROUP, INC. EMAILAUTOMOTIVEMARKETING.COM GEO-TARGETED DIGITAL EMAIL MARKETING

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