The document proposes a marketing campaign to target young professionals ages 22-30 and bring back the cool image of Buick automobiles. It recommends using social media promotions like Facebook and Twitter ads with fast-paced videos to appeal to the demographic. Key performance indicators such as sales changes and customer surveys at 1 week, 1 month, and 6 months will track the campaign's success. The estimated $50,000 monthly budget will be allocated to paid search, promoted posts, and search engine optimization.

1. Bringing Back Buick
Colton Evens

2. Back When Buick Was Cool

3. The Stereotype

4. Target Audience
Young Professionals ages 22-30

5. How to Target that Demographic?
• Always on the go.
• Care more about styling than practicality.
• Use more social media than print ads.

6. Key Performance Indicators
• Sales percentage
changes over span of
campaign
• Surveys will be
launched 1 week, 1
month, and 6
months into the
campaign

7. Tools and Tactics
• Promoted Posts on Facebook and Twitter
• Banners and commercials on sites such as
YouTube

8. Tools and Tactics (cont.)
• Fast paced ads with action in them to bring
out edginess.
• Promotions for checking in at dealerships

9. Budget
• Calculated through
digitalmarketingcalculator.com
• $50,000 per month
• $28,800 for PPC on sites such as
Youtube, $12,200 for promoted posts, and
$4,800 a month for SEO.

10. Summary
“One Bad Buick”