George Elton Mayo was a pioneering Australian psychologist and sociologist who conducted the famous Hawthorne Studies between 1924-1932. The studies sought to understand the impact of workplace conditions like lighting and breaks on productivity. However, Mayo discovered that social factors had a greater influence on workers than physical conditions alone. He found that informal work groups formed and greatly impacted motivation and output. Mayo concluded that managers must understand and address employees' social and psychological needs to optimize productivity. His research revolutionized understandings of human motivation and management practices. However, Mayo was also criticized for potentially overgeneralizing findings from small, isolated study groups.