The document discusses Eltek receiving the 2014 Global DC Power Systems Growth Excellence Leadership Award from Frost & Sullivan. It summarizes Eltek's strengths in various areas like customer experience, product value, growth strategies, and sustainability. Eltek is recognized for maintaining strong growth in the mature DC power systems market through excellence in customer service, innovative green products, diversification into new sectors like renewables and data centers, and consistent worldwide expansion. The document examines Eltek across criteria like customer value, growth success, and provides examples of how Eltek meets best practices standards.

1. 2013
INSERT COMPANY LOGO HERE
2013 North American SSL Certificate
Product Leadership Award
2014
2014 Global DC Power Systems
Growth Excellence Leadership Award

2. BEST PRACTICES RESEARCH
Background and Company Performance
Industry Challenges
The market for DC power systems is a highly mature one. Telecom being its key vertical,
spending trends within telecom suggests that it is reaching a state of maturity. The DC
power systems market suffered a significant setback between 2009 and 2013 due to
limited availability of capital resources and stagnant economic growth worldwide. The
telecom segment has succumbed to global macroeconomic conditions and continues to be
susceptible to the volatile global economy. Lack of product differentiation is another
challenge faced by manufacturers. This is primarily due to the plethora of non-branded
manufacturers present in local markets. Local competition intensifies price pressures and
therefore brings down revenue potential for larger manufacturers.
Customer Value Excellence and Growth Success of Eltek
Total Customer Experience
Eltek provides consistent and strong service support. The customer’s experience with Eltek
is a phenomenal one. Eltek treats its large and small customers equally. Although Eltek
caters to a number of large telecommunication giants worldwide, the company also
provides the same level of service to its smaller customers. The company accomplishes
this with the help if its 40 owned offices around the world. Such a large manufacturer
presence enables them to provide this kind of service level. The reputation that Eltek has
built among its customers for phenomenal customer service has provided it with a key
differentiation factor from its competitors.
Best Practices Example: Eltek complies with all the necessary mandates that are key to
enhancing employee satisfaction internally. The company recognized that employee
confidence is key to superior customer service. The company has a mandatory code of
conduct, which includes, among other things, handling conflicts of interest, confidentiality
and intellectual property issues, and codes for customer relationships and supplier
relationships. Eltek’s high standard for integrity and ethics in dealing with its customers is
testament to the value it places on customer service.
Product/Service Value
Eltek has maintained a strong reputation among its customers. Eltek places its highest
priority on customer value and rewards its customers with a plethora of green products
that enable smaller carbon footprints. The company is focused on high-quality products.
Its continued emphasis on innovation stands as a testament to its customer-centric focus.
Eltek’s advantage is continued innovation in a market that lacks product differentiation.
Eltek rises above its competitors by providing superior products when evaluated from an
efficiency, cost, green value proposition and maintenance standpoint.
Best Practices Example: Eltek has established an industry-leading line of products that
enable its customers to go green. Launching its HE rectifier in 2008, Eltek sparked off a
© Frost & Sullivan 2014

3. BEST PRACTICES RESEARCH
change in the industry against improved efficiency. It's HE series of rectifiers, enabling
operators to reduce losses by more than 50%, remained unchallenged for years, until
telecom operators started to specify high efficiency products and the competition followed.
When launched, the HE products provided an efficiency of 96,5% and Eltek has since
announced efficiencies exceeding 97.0%. Today more than 1 Million HE rectifiers are
installed around the globe. Telecom end users can therefore reduce their carbon footprints
significantly. Cost savings are also achieved by the lower maintenance on products
thereby reducing lifetime operating expenditure. With more than 1 million HE rectifiers in
operation worldwide, Eltek has shown that growth leadership can only be accomplished
with a high vision and products that align with customer expectations. In such a mature
market, lower initial and operating costs provide a unique value proposition to strengthen
customer relationships.
Service Experience
Eltek places importance on service excellence in this highly mature market. The lack of
product differentiation can only be offset by providing high quality of service that enables
the customer to recognize one company over the other. Companies in this market
continue to strive for excellence; however, Eltek’s service capabilities rise above those of
its competitors. This provides the company an edge in building and maintaining customer
relationships.
Best Practices Example: Services are an integral part of Eltek’s product mix. Eltek offers
warranties for its products and provides room for rebates, discounts, and returns. These
offerings keep its customers satisfied and loyal. The company has realized gains from this
approach and it has shown steady year-over-year growth despite a persistently unstable
global macroeconomic situation.
Growth Strategy Excellence
Eltek has displayed a unique ability to sustain its growth trend in this highly mature DC
power systems market. Most companies in this market succumbed to the economic
downturn in 2009 while Eltek continued to show positive revenue on products and
services. Companies that have grown in the DC power system market in 2009 have shown
high resilience to macroeconomic conditions, indicating core strength in both products and
customer relationships.
Best Practices Example: Although the telecom market has been unstable, Eltek proved
its growth excellence by showing high returns in verticals such as data centers and
industrial applications. It experienced growth of 15% in 2012 alone in the industrial
vertical. The company’s growth has been consistent worldwide as opposed to its
competitors that grew in select regions. For example, Eltek showed growth in North
America and Europe while its competitors lost market share in these mature regions.
As a part of its growth strategy excellence roadmap, it continues to strategize its
manufacturing and processes to bring a streamlined and standardized product portfolio
ensuring the best-in-class standards for its global product portfolio.
© Frost & Sullivan 2014

4. BEST PRACTICES RESEARCH
Growth Diversification
Eltek has had a diversified set of product offerings and are technically savvy in several
lateral verticals such as renewable markets and datacenters. Eltek’s focus has always
been on the telecommunication vertical. Its vast experience in the telecom vertical has
enabled the company to build long standing customer relationships. It has also expanded
its core product capabilities to upcoming markets by alluring new customers. Its focused
outlook on the telecom segment differentiates it from its competitors that have varied
product lines that cater to a number of different markets.
Best Practices Example: Eltek is closing the gap on products and market strategy by
employing a carefully coined diversification strategy. It is ensuring that its expansion is
meaningful to the latest market trends and serves in areas related to its in-house
expertise in order to maintain high levels of product quality and technology. In its
renewable product portfolio, Eltek is focusing on hybrid solutions for the telecom industry.
This is targeted at off or poor grid areas where the return on investment (ROI) is
significant with Eltek’s products. The solution being offered applies to solar and wind in
combination with efficient operation of generator sets to optimize operating expenditure
(OPEX) and minimize carbon footprint. In the data centers segment, the company is well
equipped to provide options for high-voltage DC power solutions. This initiative is
expected to significantly raise availability and energy efficiency in the data center
environment. High energy efficiency is the key area that allures customers to Eltek’s
products in a wide range of markets, as customers are seeking to reduce their capital and
operating expenditures.
Growth Sustainability
Eltek has carefully strategized its products and services to sustain growth in the complex
and mature DC power systems market. The areas chosen are not only hot areas where
investment is high; they also reflect the future of the worldwide markets. Though these
areas may seem quite unrelated, they key into the core expertise of the company to
address higher efficiency and inverter/charging technology.
Best Practices Example: A prime example of this trend is found in the industrial market
where Eltek is developing a promising product line for high voltage DC power. Eltek’s
announcement in 2013 displayed a relationship with Alstom Grid for substations in
Sweden. This includes a line of chargers, inverters, and batteries that provide high
reliability, efficiency, and quality. The company has an industrial bulk feed (IBF) that is
built on its Flatpack2 HE converter and is designed for systems with AC or high-voltage DC
input. This proves that the company has a robust baseline product in the HE Rectifier that
can find applications in a variety of new markets thereby enabling its growth strategy.
Conclusion
Eltek continues on its path of excellence in the DC power system industry with its
excellence in service and products, and the excellence of the overall customer experience
that it provides. As outlined above, Eltek has displayed growth excellence, a diversification
strategy and strategic planning to sustain growth in key areas such as renewable energy
© Frost & Sullivan 2014

5. BEST PRACTICES RESEARCH
and data centers. Eltek has most importantly shown consistent growth in all regions
worldwide including the mature geographic markets. Eltek is therefore the worthy
recipient of the 2014 Growth Excellence Leadership Award in the DC power systems
market.
The Intersection between 360-Degree Research and Best
Practices Awards
Research Methodology
Frost & Sullivan’s 360-degree research
methodology represents the analytical
rigor of our research process. It offers a
360-degree-view of industry challenges,
trends, and issues by integrating all 7 of
Frost & Sullivan's research methodologies.
Too often, companies make important
growth decisions based on a narrow
understanding of their environment,
leading to errors of both omission and
commission. Successful growth strategies
are founded on a thorough understanding
of market, technical, economic, financial,
customer, best practices, and demographic
analyses. The integration of these research
disciplines into the 360-degreeresearch
methodology provides an evaluation
platform for benchmarking industry players and for identifying those performing at best-in-
class levels.
Decision Support Scorecard and Matrix
To support its evaluation of best practices across multiple business performance
categories, Frost & Sullivan employs a customized Decision Support Scorecard and Matrix.
This analytical tool compares companies’ performance relative to each other. It features
criteria unique to each award category and ranks importance by assigning weights to each
criterion. The relative weighting reflects current market conditions and illustrates the
associated importance of each criterion according to Frost & Sullivan. This tool allows our
research and consulting teams to objectively analyze performance, according to each
criterion, and to assign ratings on that basis. The tool follows a 10-point scale that allows
for nuances in performance evaluation; ratings guidelines are illustrated below.
© Frost & Sullivan 2014
360-DEGREE RESEARCH: SEEING ORDER IN
THE CHAOS

6. BEST PRACTICES RESEARCH
Best Practice Award Analysis for Eltek
Decision Support Scorecard: Customer Value Excellence
The Decision Support Scorecard, shown below, includes all performance criteria and
illustrates the relative importance of each criterion and the ratings for each company
under evaluation for the Growth Excellence Leadership Award. The research team confirms
the veracity of the model by ensuring that small changes to the ratings for a specific
criterion do not lead to a significant change in the overall relative rankings of the
companies.
Finally, to remain unbiased and to protect the interests of all organizations reviewed, we
have chosen to refer to the other key players in as Company 2 and Company 3.
DECISION SUPPORTSCORECARD FOR THE GROWTH EXCELLENCE LEADERSHIP AWARD
(ILLUSTRATIVE): CUSTOMER VALUE EXCELLENCE
Measurement of 1–10 (1 = poor;
10 = excellent)
© Frost & Sullivan 2014
Award Criteria
Customer Value Excellence
Total Customer
Experience
Product/Service
Value
Purchase
Experience
Ownership
Experience
Service Experience
Weighted Rating
Relative Weight (%) 20% 20% 20% 20% 20% 100%
Eltek 9.5 9.6 9.4 9.6 9.6 9.5
Company2 8.6 8.5 8.4 8.4 8.6 8.5
Company3 7.1 7.0 7.2 7.1 7.1 7.1
Criterion 1: Total Customer Experience
Requirement: Customers receive exceptional impression at every stage of the purchase
cycle
Criterion 2: Product/Service Value
Requirement: Products or services offer the best value for the price, compared to similar
offerings in the market

7. BEST PRACTICES RESEARCH
Criterion 3: Purchase Experience
Requirement: It is as simple for salespeople to sell the product or service as it is for the
customer to buy the product or service
Criterion 4: Ownership Experience
Requirement: Customers are proud to own and use the company’s product or service
Criterion 5: Service Experience
Requirement: Customer service is accessible, fast, and stress-free
Decision Support Scorecard: Growth Success
DECISION SUPPORT SCORECARD FOR THE GROWTH EXCELLENCE LEADERSHIP AWARD
(ILLUSTRATIVE): GROWTHSUCCESS
Measurement of 1–10 (1 = poor;
10 = excellent)
© Frost & Sullivan 2014
Award Criteria
GrowthSuccess
Above-Market
Growth
Increased Share of
Wallet
Growth Strategy
Excellence
Growth
Diversification
Growth
Sustainability
Weighted Rating
Relative Weight (%) 20% 20% 20% 20% 20% 100%
Eltek 9.3 9.4 9.5 9.5 9.5 9.4
Company 2 8.0 8.1 8.2 8.0 8.0 8.0
Company 3 7.0 7.2 7.1 7.0 7.0 7.0
Criterion 1: Above-Market Growth
Requirement: Company’s growth rate exceeds the industry’s year-over-year growth rate
Criterion 2: Increased Share of Wallet
Requirement: Customers allocate a greater percentage of their total spend to purchasing
products or services produced by the company
Criterion 3: Growth Strategy Excellence
Requirement: Executive team has a shared vision for the organization’s future growth,
and has designed processes that support the efficient and consistent implementation of
that vision
Criterion 4: Growth Diversification
Requirements: Company pursues organic and inorganic growth opportunities, company
maintains a multi-front search for growth, equally able to pursue organic (e.g., distribution
channel optimization, new product innovation) or inorganic (e.g., acquisitions, partnerships)
opportunities whenever they suit the long-term interests of the organization

8. BEST PRACTICES RESEARCH
Criterion 5: Growth Sustainability
Requirement: Company has consistently sought out opportunities for new growth,
enabling the organization to build on its base, with no lost ground, year over year
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© Frost & Sullivan 2014