Elle Magazine
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The document provides information about ELLE magazine in the UK market. It discusses ELLE's competitors, target audience, content offerings, and strategies for building its reputation and meeting customer expectations. Financial data is presented on the magazine industry in the UK and on ELLE's circulation numbers. Charts compare ELLE to similar magazines and analyze its employees. The SWOT analysis identifies strengths in worldwide recognition and experience, as well as weaknesses in needing more appealing health content and helping readers understand advertisements.
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Elle Magazine
- 3. Restrictions from the government on the ”ultra slim ideal of beauty” - Urge to minimize airbrushing by the model health inquiry
- 4. No VAT for magazines or new papers in the UK Economical recession
- 5. £1,9 bn 87% 91% Is the amount that is yearly spent on magazines in the UK Of the UK population read magazines Of 15-24 year olds read magazines
- 6. The growing use of social media The growth in e marketing
- 7. 2nd issue of the green edition ELLE goes green
- 9. US3 company Poly lang press LAVISHY True Love Eternity Very wendy designs
- 10. Work on building up company’s reputation and giving the customers what they expect
- 11. Our top competitors according to allyoucanread.com are 1. Marie Clarie 2. Vouge 3. Cosmopolitan 4. Glamour 5. In Style 6. Allure 7. Vanity Fair Highly successful fashion&style magazines Have been on British market for long time Competitive prices
- 12. 0 10 20 30 40 1 2 3 4 5 6 7 8 9 10 Comparison of ELLE to other magazines Scale Percentage
- 13. 16-26 years old Fashion conscious Successful Gossips Passion for shopping Passion for new experiences Adventures
- 15. ‘ I like being in sync with the trends of the season’ ‘ I like the quality of the articles. They’re always well written’ There’s a lot of tips and styling advice’
- 18. Circulation of ELLE magazine TOTAL (UK) 195,020
- 19. Cover price: 3’80 Positioning: 0 2 4 6 8 10 3.4 3.6 3.8 4 4.2 quality
- 20. Fashion Beauty tips Celebrities Breaking news in the high-fashion world Health and fitness Travelling horoscopes
- 21. Magazine’s appearance › Celebrity in cover page Quality of ELLE and its articles Advertisements/social media Sponsorships in events and catwalks
- 23. 0% 10% 20% 30% 40% 50% 60% Elle Magazine employees Employees at similar companies Job function composition
- 24. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 0-5 years 5-10 years 10-15 years 15-20 years Elle magazine employees Employees at similar companies Years of work experience
- 25. 0% 10% 20% 30% 40% 50% 60% 70% Elle magazine employees Employees at similar companies Highest Educational Degree Attained
- 27. IMAGE
- 28. EVENTS
- 29. BLOG & WEBSITE
- 31. Strengths ThreatsWeaknesses Opportunities • Worldwide known magazine • 72 years of experience in gaining costumer loyalty • Designed for different publics • Good reputation • Always updated • Highly qualified employees • Over 20 years experience in the UK • Health articles -least preferred by readers; they should be more appealing • The readers don’t understand the adverts as part of the fashion image of the magazine • Costumers are not interested in subscription • Driving customers away with the price; quality – price report is not balanced. • The competitors; Vogue is still the leader on the market. • Overcome vogue • Make articles more appealing • Create their own events to reach their publics
- 32. Thank you for listening
Editor's Notes
- People can have a very big impact on marketing, one that cannot be underestimated. The knowledge and skills of the employees, their motivation and dedication to the brand are extremely important and can affect bussiness a lot.
- Elle is a very big bussiness that has been running in the UK for 25 years now. What makes it one of the most popular magazines of it’s kind is the fact that it always keeps the readers informed about the latest trends, travelling places and so on and so forth. Unlike other similar companies, as you can see, Elle puts a lot of effort into their Research and Development department, so that they can always be up to date with the latest news and facts, thus keeping their place in the top UK magazines. Also, they put a lot of effort into their general & administrative section, so that the magazine is of high quality.
- Even though they’ve had over 20 years of experience only in the UK, they are always up to date with the latest trends and they value fresh minds in their employees. That is one of the reasons almost 45 % of their employees have 5-10 years of experience. They value fresh ideas, but at the same time they need people with actual experience in the domain. Next in line are the 0-5 yrs experienced employees, continuing with 10-15 yrs and ending with the smallest % of employees , the 15-20 yrs of experience, proving once again the need for original, new ideas.
- The quality of Elle magazine comes from their employees qualification. Almost 60% of them have attained their bachelor’s degree and over 30% of them have a master’s degree as well. Their qualifications are extremely important for the company and are one of the things that make Elle one of the most valued magazines. This component, along side the loyalty of the employees towards the company, are one of the most important elements of the business.
- The Elle image is extremely important in the process of attracting the clients. As long as everything about the company will define it as classy, original and unique, the target audience will be reached. The headquarter of the company is the Hearst corporation, that u can see in the pictures, and it is definetely the definition of Elle.
- The ELLE magazine cover is always unique and attractive. After long hours of editing and photo shooting, the employees at elle succeed in producing a perfect, eye-catching and interesting cover for the magazine, made in such a way as to attract customers towards buying elle. Always classy and representative of the latest trends, it usually pictures stars wearing top brand clothing and makes the audience want to be like them. Here are a couple of examples of the covers.
- Just as much as headquarters and front covers matter, so do the events Elle organizes. Always using top quality products and places, you can see in the images the invitations to the events only make the customers crave going. The stylish designs are created in such a way that makes the customer feel unique and appreciated.
- Their website and blogs are extremely important, as they are the main source for customers to find out what Elle is about. Given the current internet use these 2 are probably used more than the actual magazine so it is very important to keep a good image. As you can see they are simple but classy, give all the information needed and still promote fashion and image. All in all Elle magazine has been doing a very good job at keeping their image from all points of view.
- Brain storming Ideas are suggested and improved or rejectedPreparation for the photoshoots: accessories and wardrobe are being checked; models are having hair and make up done and everything is organized to perfection to sustain the Elle image.Actual photoshoot for hoursLayout is edited and there is a board made with all the ideas Again they go through the process of accepting and rejecting the stories and photosEverything is put together and checkedThe magazine is printed and released