This document provides an overview of a proposed upscale resale boutique called Scavenger's Gems located in Taipei, Taiwan. The business aims to elevate the concept of resale fashion by providing an inspiring shopping experience with gently used apparel and accessories from moderate to high-end brands. The target market includes females aged 18-35 who are trend-conscious, image-focused, and seek value. The marketing strategy outlines goals, branding, and planned use of social media, websites, emails, and display ads to promote the boutique.
To succeed as an entrepreneur, you have to look at what entrepreneurs do, the road they travel and follow them.
The path entrepreneurs travel is what distinguishes them from regular business owners.
Topic: Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market. Give an example of the product which is famous and always best-selling.
Even if you've never sold a product before, you can do it with Motives. We make it easy to sell and succeed without limits. Our award-winning cosmetic, skincare, and anti-aging products receive worldwide media attention. We constantly strive for innovation in product technology, design, marketing and sales – and we pass those benefits and expertise on to YOU!
Participate in a growing, multibillion-dollar industry
Set your own hours — work when YOU want to!
The best trainers and support anywhere
Work and grow at your own pace
Earn 40%-50% retail profit plus commissions on everything you sel
How to start a Cosmetics Company using a hybrid business plan and documents. Excellent quality document templates in Word, Excel and Powerpoint (PPT) for starting a Cosmetic Business. More info. https://www.fiverr.com/jssnetbay/supply-an-organic- cosmetic-company-business-plan More Info. / Reviews / and to Order http://www.cosmeticsbusinessplan.com/
To succeed as an entrepreneur, you have to look at what entrepreneurs do, the road they travel and follow them.
The path entrepreneurs travel is what distinguishes them from regular business owners.
Topic: Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market. Give an example of the product which is famous and always best-selling.
Even if you've never sold a product before, you can do it with Motives. We make it easy to sell and succeed without limits. Our award-winning cosmetic, skincare, and anti-aging products receive worldwide media attention. We constantly strive for innovation in product technology, design, marketing and sales – and we pass those benefits and expertise on to YOU!
Participate in a growing, multibillion-dollar industry
Set your own hours — work when YOU want to!
The best trainers and support anywhere
Work and grow at your own pace
Earn 40%-50% retail profit plus commissions on everything you sel
How to start a Cosmetics Company using a hybrid business plan and documents. Excellent quality document templates in Word, Excel and Powerpoint (PPT) for starting a Cosmetic Business. More info. https://www.fiverr.com/jssnetbay/supply-an-organic- cosmetic-company-business-plan More Info. / Reviews / and to Order http://www.cosmeticsbusinessplan.com/
Indian retail will continue to offer exciting and lucrative job opportunities. View to know more about the bright career prospects and diverse opportunities.
This presentation is suitable for CIE A-Levels' students and teachers who are looking for additional references to teach, learn, study, and make revision. I hope you find it useful.
I was asked to prepare a full business plan for a made up company. The company is called Cyber Style and is a web-based graphic tee design company. The marketing implications as well as business practices are included in this presentation.
23 Steps to Start your Natural Skincare BusinessFormula Botanica
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Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
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Indian retail will continue to offer exciting and lucrative job opportunities. View to know more about the bright career prospects and diverse opportunities.
This presentation is suitable for CIE A-Levels' students and teachers who are looking for additional references to teach, learn, study, and make revision. I hope you find it useful.
I was asked to prepare a full business plan for a made up company. The company is called Cyber Style and is a web-based graphic tee design company. The marketing implications as well as business practices are included in this presentation.
23 Steps to Start your Natural Skincare BusinessFormula Botanica
Ever wanted to become an Organic Skincare Entrepreneur? In this presentation, we walk you through the 23 steps you need to consider when starting your own natural and organic skincare business.
This presentation was given by the Director of Formula Botanica to a sold-out audience at the Professional Beauty Show in London in February 2015. You can also access the videos for each of these 23 steps on our YouTube channel at: http://bit.ly/SkinpreneurTV
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
Managing Marketing Communications for Francesca'sAkanksha Jain
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2. Customer Groups
3. Program Objectives
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5. Content & Message Strategy
6. Measurement and ROI
7. Budgeting & Organization Considerations
This is the marketing plan my team and I created for a student marketing competition to revitalize the cosmetics department. I chose this to showcase both my marketing knowledge, analysis, and my ability to write professionally and strategically. It\'s a group project, but I functioned as an editor for the entire thing. I had a very heavy hand in writing the strategies section and completely wrote the budget/financial analysis sections. I also did the concept mockup in the appendices.
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2. Business Concept
Scavenger’s Gems is a service-oriented concept. The business
is a resale shop for moderate to better market apparels and
accessories.
The concept is to provide an unique and elevated service to
shoppers who are seeking gently used, second-hand apparels
and accessories in Taiwan.
Scavenger’s Gems aims to change what the general public
used to think about resale shops by providing inspiring visual
presentation and elevated brand experience.
3. Mission Statement and Core Value
Scavenger’s Gems thrives to elevate the concept of resale fashion
industry in Taiwan. The business is aimed to be the most beneficial
and pleasant place for its customers to buy, sell and trade like-new
and recycled clothing. With the company’s upscale approach and
trendy vibe, Scavenger’s Gem will show our customers that chic and
fashionable styles can be achieved with superior value.
Core Values:
Innovative
Passionate
Colorful
Environmentally conscious
Customer Centric
5. Product Description and Pricing
Resale/consignment shop for moderate to better market
women’s apparels and accessories.
The Target Resale Retail price follows industry standard
practices.
Scavenger’s Gems carries brands that are modern, fun,
colorful, fashionable, but still highly functional, comfortable
and appropriate for everyday wardrobe.
7. Market Assumptions and Trends
Resale was one of the fastest-growing segments of the retail industry.
Gently used merchandise has become an alternative to new, more
expensive goods. In addition to looking for a great deal, many
people sell used goods to earn a few extra bucks.
Throughout the past two decades, the used merchandise industry
also benefited from increased environmental consciousness.
14. Target Market
Demographic
Age:
Primary: 18-28, Secondary: 25-35, Tertiary: 15-20
Income:
Primary: Middle class income from $15k to $30k (Income level
standard in Taiwan is lower than the US. If we are using US
income level as an example, it would be between $25k and
$40k), Secondary: $25k to $35k, Tertiary: No income
(teenagers on allowance) to $15k.
Gender:
97% females 3% males
Profession:
Students, teachers, people who work in office environment or
in the fashion industry, mid-level managers, housewives,
artists, hair dressers, and other professions that are not labor
intensive.
15. Target Market
Psychographic
Lifestyle:
My customers are a mix of Strivers and Experiencers
STRIVERS
• Image-conscious
• Limited discretionary incomes but carry credit balances.
• Spend on clothing and personal-care products.
• Prefer TV to reading.
EXPERIENCERS
• Follow fashion and fads.
• Spend much of disposable income on socializing.
• Buy on impulse, attend to advertising.
16. Awareness of Trends:
Hobbies and Forms of Entertainment
Status Seeking
Please see the written document for 3 detailed customer profiles
17. Marketing Goals and Objectives
Marketing goals for the first year of business:
To attract traffic to the store and visitors to the company website
and various social media channels
To encourage transactions and purchases from customers and
meet year-end sales goal
To increase brand awareness and build reputation as the leader of
upscale resale business
To promote the idea of sustainable lifestyle
18. A Set of Brand Guidelines
NAMES, LOGOS, AND SLOGANS
The name of the business is Scavenger’s gems. I chose to use these
two words because I want it to represent the idea that everyone
can find treasure in unexpected places, even among things that
were discarded by others.
19. A Set of Brand Guidelines Cont.
WORDS, PHRASES, AND COPY SAMPLES
Vibrant
Trendy
Budget Conscious
Lively
Environmentally Friendly
Great Value
Modern
Visually Pleasing
Sophisticated
Welcoming
Purposeful
Inspiring
22. Website content
Maintaining the website content will be a top priority for
Scavenger’s Gems. Customers can find the following content
on the website under each titled tab:
About
Contact
Blog
Product
News and Events
