This document provides guidance on creating an effective elevator speech. It emphasizes that an elevator speech should be brief, persuasive, and targeted at your audience. It recommends mapping out your speech with an introduction, body, and conclusion. The body should tell your story and highlight what makes you unique. It's important to engage your audience with a question or memorable analogy. You should reflect on lessons learned and where you are going. The conclusion should issue a clear call to action. Thorough rehearsal is also advised to lead the audience smoothly through your message in 1-2 minutes.