The document discusses the importance of communication in daily life, stating that individuals spend approximately 70% of their waking time engaging in various communication activities such as talking, listening, writing, and reading. It defines communication as a process where messages are shared between individuals through verbal and nonverbal means and outlines key components and types of communication, including one-way and two-way interactions. Additionally, it emphasizes the role of context and feedback in the communication process.

1. NATURE AND PROCESS OF

2. Can you imagine yourself in a
world without communication?

3. Life today is impossible without
communication, and we should
concentrate to make communication more
efficient and more natural.

4. According to Weber (2008) as cited
by Dapat, et.al. (2016), 70% of the
person’s waking time is spent
communicating in different manners
like talking, listening, reading, and
writing.

5. If you were to divide your daily
communication activities, how many percent
would you give to each of the following
communication manners?
Communication
Activity Your Percentage Average
Percentage
Talking 30
Listening 45
Writing 9
Reading 16
Total 70%

6. Take Note: This is the average time that
people spend communicating, especially the
45% listening statistics but these percentages
may vary from person to person.
Your time spent in talking, listening,
writing, and reading will tell who you are
as a communicator.

7. Definition of Communication
According to Mc Cornack (2014) as cited by
Sipacio and Balgos (2016), communication is
a process of sharing and conveying messages
or information from one person to another
within and across channel, context, media,
and cultures.

8. Where do we find/ see communication?
When do we experience communication?
There is a wide variety of contexts and situations in which
communication can be manifested.
 face to face interaction
 a phone conversation
 a group discussion
 a meeting or interview
 a letter correspondence
 a class recitation

9. Nature of Communication
1. Communication is a process.
2. Communication occurs between two or more people
(the speaker and the receiver).
3. Communication can be expressed through written or
spoken words, actions (nonverbal), or both spoken words
and nonverbal actions at the same time.

10. 1. Communication is a process.
2 Processes of Communication
1.1 One-way Communication
Sender-Message-Receiver
Ex. Recorded Video Discussion
1.2 Two-way Communication
Sender-Message-receiver-Feedback

11. 2. Communication occurs between two or
more people (the speaker and the receiver).
Is this absolute?
Is this applicable all the time?
NO. – Interpersonal Communication

12. Usually, communication occurs between
two or more people.
We are social beings, meaning, most of
the time, we want to express our feelings
and experiences with someone else.

13. 3. Communication can be expressed
through written or spoken words,
actions (nonverbal), or both spoken
words and nonverbal actions at the
same time.

14. 2 KINDS OF COMMUNICATION
BASED ON COMMUNICATION
CHANNELS
3.1 VERBAL COMMUNICATION
3.2 NONVERBAL COMMUNICATION

15. 2 KINDS OF COMMUNICATION
BASED ON
COMMUNICATION CHANNELS
VERBAL NONVERBAL
ORAL
WRITTEN

16. NONVERBAL

17. Key takeaway:
VERBAL COMMUNICATION – usage of words
NONVERBAL COMMUNICATION
Actions
Facial expressions
Tone of voice

18. Elements of Communication
1. Speaker- the source of information or message
2. Message- the information, ideas, or thoughts conveyed by
the speaker in words or in actions
3. Encoding-the process of converting the message into
words, actions, or other forms that the speaker understands
4. Channel- the medium or the means, such as personal or
non-personal, verbal or nonverbal, in which the encoded
message is conveyed

19. 5. Decoding-the process of interpreting the encoded
message of the speaker by the receiver
6. Receiver- the recipient of the message, or someone who
decodes the message
7. Feedback-the reactions, responses, or information
provided by the receiver
8. Context- the environment where communication takes
place
9. Barrier- the factors that affect the flow of
communication

21. Process of Communication
T he speakergenerates an idea.
T he speaker encodes an idea or converts the idea into w ords or actions.
T he speaker transmits or sends out a m essage.
T he receiver gets the m essage.
T he receiver decodes or interprets the m essage based on the context.
The receiver sends or provides feedback.