Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Value Proposition, Brand Vision, Brand Positioning. Learn how they work together to create a complete brand strategy. As taught at leading business schools like Berkeley Haas and Notre Dame's Mendoza School of Business.
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco.
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Value Proposition, Brand Vision, Brand Positioning. Learn how they work together to create a complete brand strategy. As taught at leading business schools like Berkeley Haas and Notre Dame's Mendoza School of Business.
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco.
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
How can I shorten our sales cycle? How can I provide my sales team with more leads and better leads? How do I communicate the value of my product and brand? Content Marketing is the answer.
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
These slides cover social media marketing strategy execution. Here execution includes paid, owned, earned and social media methods and programmatic and native advertising. These slides can be used in conjunction with Social Media Marketing Strategy from Oxford University Press.
The Power of Insight A Comprehensive Brand Awareness Survey Report_Researcher...Researchers3
The business landscape has become highly competitive today and brand awareness plays a pivotal role in shaping successful firms. As a brand owner, you need a comprehensive understanding of consumer perceptions and preferences. This helps to establish and maintain a strong brand presence.
The Power of Insight A Comprehensive Brand Awareness Survey Report_ResearcherResearchers3
The Power of Insight controls the image your brand portrays. We report the works of experts on Brand Awareness, and how they all stress one crucial point.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
These slides cover integrated marketing communications for traditional and digital media. Beginning with the example of P&G reducing paid media spending online, the topic covers budgets for ad expenses, the mix of media usage, paid media costs and cost per thousand. There are video case studies that show brands that effectively integrate media and a discussion of cross media strategies and effectiveness of advertising. These slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
Julia Hutchinson – COO – APA, the Association of Publishing Agencies UK - presenteerde deze case tijdens de Marketing Day 2010. De presentatie werd geïllustreerd met twee succesvolle Belgische magazines: AS Adventure en Colora.
Wanneer een merk aan de hand van redactionele inhoud communiceert, slaagt het erin om complexe waarden en boodschappen over te brengen en oprecht en daadkrachtig met de consument in dialoog te treden.
Editorialised branded content has flourished in recent years and is set to continue to enjoy this success, with recent research estimating that the industry will continue to outperform almost all other disciplines. This success lies in the opportunity it provides for brands to communicate complex values and messages through content which genuinely and powerfully engages the consumer. A raft of research projects show that this success is for a large part founded in the medium’s ability to build trusted relationships.
The APA is the trade association for producers of editorialised branded content in the UK, with members ranging from customer publishers to pureplay digital agencies. Julia Hutchison, COO, APA will discuss the rise of cross-media editorialised branded content, citing specific case studies and indepth research to illustrate how UK and Belgian brands are using the medium to engage consumersmore deeply, for longer.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Using Local Social - to launch your restaurant brand in new markets
How one Buffalo Wild Wings franchise utilized Roqbot's local social media tactics to produce the most successful openings of the entire chain.
How can I shorten our sales cycle? How can I provide my sales team with more leads and better leads? How do I communicate the value of my product and brand? Content Marketing is the answer.
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
These slides cover social media marketing strategy execution. Here execution includes paid, owned, earned and social media methods and programmatic and native advertising. These slides can be used in conjunction with Social Media Marketing Strategy from Oxford University Press.
The Power of Insight A Comprehensive Brand Awareness Survey Report_Researcher...Researchers3
The business landscape has become highly competitive today and brand awareness plays a pivotal role in shaping successful firms. As a brand owner, you need a comprehensive understanding of consumer perceptions and preferences. This helps to establish and maintain a strong brand presence.
The Power of Insight A Comprehensive Brand Awareness Survey Report_ResearcherResearchers3
The Power of Insight controls the image your brand portrays. We report the works of experts on Brand Awareness, and how they all stress one crucial point.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
These slides cover integrated marketing communications for traditional and digital media. Beginning with the example of P&G reducing paid media spending online, the topic covers budgets for ad expenses, the mix of media usage, paid media costs and cost per thousand. There are video case studies that show brands that effectively integrate media and a discussion of cross media strategies and effectiveness of advertising. These slides accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
Julia Hutchinson – COO – APA, the Association of Publishing Agencies UK - presenteerde deze case tijdens de Marketing Day 2010. De presentatie werd geïllustreerd met twee succesvolle Belgische magazines: AS Adventure en Colora.
Wanneer een merk aan de hand van redactionele inhoud communiceert, slaagt het erin om complexe waarden en boodschappen over te brengen en oprecht en daadkrachtig met de consument in dialoog te treden.
Editorialised branded content has flourished in recent years and is set to continue to enjoy this success, with recent research estimating that the industry will continue to outperform almost all other disciplines. This success lies in the opportunity it provides for brands to communicate complex values and messages through content which genuinely and powerfully engages the consumer. A raft of research projects show that this success is for a large part founded in the medium’s ability to build trusted relationships.
The APA is the trade association for producers of editorialised branded content in the UK, with members ranging from customer publishers to pureplay digital agencies. Julia Hutchison, COO, APA will discuss the rise of cross-media editorialised branded content, citing specific case studies and indepth research to illustrate how UK and Belgian brands are using the medium to engage consumersmore deeply, for longer.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Using Local Social - to launch your restaurant brand in new markets
How one Buffalo Wild Wings franchise utilized Roqbot's local social media tactics to produce the most successful openings of the entire chain.
2. Research
Lite
Insight™
RESEARCH LITE is an extended service that includes pre-packaged and fully customized
research studies to measure digital out-of-home and in-store radio campaigns in any North
American market.
With this turn-key solution, available from an exclusive agreement between ADCentricity and
Peoplecount, advertisers can take advantage of narrow-focus campaign research around
the medium. Data gathered is used to gain deeper insight on the effectiveness of the media
impact and contribute to campaign Return on Investment and Return on Objectives
evaluation.
This presentation highlights the results of a Research Lite Insight™ study
performed for an American life insurance brand from October 10-11, 2012.
3. Study
Details
-‐
Sept.
17
-‐
Oct.
14,
2012
Venue Types Media Channels
• Fitness Center • Digital Signage
• Doctor’s Offices • In-Store Radio
• Pharmacy
Life Insurance Ad Research Objectives
as % of Total Loop
• Media Notice
• Fitness Center 42% • Brand Awareness
• Doctor’s Office A 10% • Brand Association
• Doctor’s Office B 4% • Advertising Message Recall
• Purchase Intent & Product Usage
• Pharmacy Audio 4%
• Campaign Influence
• Basic Audience Demographics
4. Basic
Demographics
Basic Audience
Demographics
• 60% Female
• 40% Female
• 26% age 18-34
• 41% age 35-54
• 32% age 55+
5. Media
NoEce
and
Recall
In-Store Radio Digital Screen
• 80% noticed audio ad in the • 50% of respondents noticed
Pharmacy the digital screen ad
• 9% unaided • 28% unaided
• 70% aided • 22% aided
• 7% recalled hearing an • 38% recalled seeing an
insurance ad insurance ad
• 11% recalled hearing the • 68% of respondents that
branded advertisement noticed the screen recalled
seeing the branded
advertisement
7. Brand
Awareness
Awareness of Insurance
Company Brands
(multiple responses)
• Competitor A 84%
• Client Brand 82%
• Competitor B 64%
• Competitor C 52%
• Competitor D 44%
• None of the Above 4%
8. Message
Impact
&
Ad
Influence
5% “Much More Likely” to
Insurance Brands consider purchasing life
Seen/Heard On-Site
(multiple responses) insurance after viewing on-
site advertisement
• Competitor A 20%
• Client Brand 19%
• Competitor B 10%
• Competitor C 5% 10% “Extremely Likely” to
• Competitor D 4% recommend featured brand
• None of the Above 71% after viewing on-site
advertisement
9. The Power of Location
Starts Here
Toronto
|
New
York
|
Calgary|
London
www.adcentricity.com