Clip Mobile Case Study
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Quizno's ran a mobile marketing campaign using the Clip Mobile app to distribute coupons to customers. The campaign offered 4 deals at 14 locations around Toronto that could also be redeemed with direct mail coupons. Handbills were distributed to promote the mobile offers and drive users to join a Facebook group for a $100 gift card. The Clip Mobile app allowed Quizno's to send location-based coupons to customers in real-time and track coupon usage and campaign performance. The 39 day campaign had over 980 unique users, 359 coupon redemptions, and generated a 300% return on investment.
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Clip Mobile Case Study
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This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
Level Up: Lessons in User Retention from the Gaming Industry
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Push your mobile marketing to the next level
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
eMarketer Breakfast - 9.28.2011
Mobile marketing trends, stats, and best practices were discussed over five parts. Key points included: mobile usage is growing rapidly worldwide, with smartphones accounting for over half of US mobile users by 2014; magnetic content that is useful, well-executed, and fun is important; precise targeting and geo-location can enhance mobile campaigns when used judiciously; mobile should be used as an additive channel to integrate with other media; and measurable goals like coupon redemption and a framework that links marketing investments to perceptual, behavioral and financial outcomes are needed to evaluate mobile ROI.
C•ThePlace Project (June 15)
CThePlace is developing a mobile app called CThePlace to connect smart mobile consumers and in-store retailers. The app allows consumers to submit product requests including location and time, and retailers can respond with offers. Consumers can then book the offers. CThePlace aims to save consumers time and provide customized, local offers while helping retailers engage customers. The company is currently testing an alpha version and plans to fully launch in Milan within a year.
Mobile App User Acquisition Management
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Mobile marketing
Mobile Marketing involves examples of popular QR codes, reviews on mobile apps such as Snapchat, examples of iAds and it also includes information on proximity marketing.
Chapter 11 Engagement Marketing for Brand Affinity
Learn how to Enhance the Digital Experience with Mobile Apps, Social CRM and Gamification by Karen Ann Exconde
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Using Local Social - to launch your restaurant brand in new markets
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SoLoMo Summit - Madrid
The Location Based Marketing Association (LBMA) is an international non-profit organization dedicated to location-based research, education, and innovation at the intersection of people, places, and media. It was formed in 2010 and has over 600 members in chapters across several cities worldwide. The presentation discussed the growing importance of location data and targeting consumers based on their real-time context and location using technologies like augmented reality, indoor positioning, push notifications, and integrating location across different media platforms. Key takeaways were that a place can be defined as wherever someone is at the moment, location marketing should aim for hyper-relevance rather than just local targeting, and it involves bringing together mobile and other media around physical places.
LBMA Berlin - Launch Deck
The document is a presentation by Asif R. Khan about location-based marketing and the Location Based Marketing Association. It discusses how the number of places, users, and impressions have grown exponentially from 2011 to 2016. It emphasizes that location data can be used to benefit brands and customers by personalizing experiences based on a person's precise location and context. Khan argues that the future of marketing involves blending physical and digital locations and integrating different media to create memorable and relevant experiences for people wherever they are.
PeopleCount Adcentricity Case Study
This presentation highlights the results of a Research Lite Insight™ study performed for an American life insurance brand from October 10-11, 2012.
LBMA Presentation - LSS 2012
The Location Based Marketing Association is a nonprofit group dedicated to research, education, and innovation at the intersection of people, places, and media. It was formed in 2010 and has over 550 members with chapters in several cities around the world. The group explores how location data can be used to provide relevant advertising and experiences to users based on their real-time context and location.
LBMA - Retail RAMP Conference Deck
The Location Based Marketing Association (LBMA) is an international non-profit organization with over 550 members dedicated to research, education, and innovation at the intersection of people, places, and media. Formed in 2010, the LBMA has chapters in several major cities including Toronto, Montreal, New York, San Francisco, Atlanta, Amsterdam, London, and Singapore. The presentation discusses the evolution of location-based technologies and marketing, including payments and augmented reality, redefining definitions of location, creating experiences through gamification and more.
Case Study - FrontFlip + McDonald's
McDonald's used the Front Flip mobile engagement platform to promote a new chocolate chip frappe and reward customers in 8 Colorado locations. They offered customers free frappes through the app to increase trial of the new product. This resulted in 15% of McDonald's mobile customers trying the free frappes and increased sales of the product after the promotion. The campaign has been ongoing since May and McDonald's recommends Front Flip to increase repeat business and traffic for new products.
ELearningU Webinar - August 30th
The Location Based Marketing Association is an international non-profit organization with over 500 members dedicated to research, education, and innovation at the intersection of people, places, and media. Formed in 2010, it has chapters in major cities including Toronto, New York, San Francisco, Amsterdam, London, and Singapore. The organization is focused on location-based marketing using smartphones and mobile location services.
LBMA Montreal Launch Deck
The Location Based Marketing Association is an international non-profit organization dedicated to research, education, and innovation at the intersection of people, places, and media. It has over 450 members with chapters in major cities including Toronto, Montreal, New York, San Francisco, Amsterdam, London, and Singapore. The organization focuses on location-based services and marketing that integrate various media such as social media, internet, out-of-home, and real-world interactions to influence people in specific locations.
Does Location Intelligence Really Matter, Today?
Location intelligence continues to be important for consumer behavior and marketing. Three key points:
1) Most consumers are willing to drive 15-30 minutes for offers or to try new providers, showing the importance of targeting ads and offers to localized trade areas.
2) Optimizing trade areas using location data allows targeting of neighborhoods with the greatest opportunity to acquire new customers, beyond traditional radius approaches.
3) There is a role for location intelligence in e-commerce, mobile marketing, and social media to personalize offers and messages based on a customer's specific geographic location.
MomentFeed Cinnabon Case Study
Cinnabon worked with MomentFeed to increase customer engagement on Foursquare, Facebook, and Twitter from April to December 2011. Through venue optimization, monitoring engagement, and measuring marketing efforts, MomentFeed helped Cinnabon increase location-based social engagement by 671%. Key results included a 387% increase in Foursquare check-ins and a 1,600% increase in geotagged tweets. Successful campaigns, such as a charitable check-in promotion, further boosted engagement levels.
LBMA-DMTI Case Study
The Ontario Medical Association (OMA) needed to build a province-wide routing table to analyze physician incentive programs and assess healthcare access. Their existing software could not handle this task, as it was estimated to take 280 years to complete. OMA turned to DMTI, who developed a new algorithm to build the routing table. DMTI delivered two tables with 142 billion records providing shortest distances and times between all postal codes in Ontario. This allows OMA to perform complex statistical analysis across the province.
Lbma londondeck
The Location Based Marketing Association (LBMA) is an international group dedicated to fostering innovation at the intersection of location, people, and media. The LBMA's goals are to educate members, establish industry guidelines and best practices, and promote member companies. Members include retailers, agencies, advertisers, and technology providers. Formed in 2010, the LBMA has over 350 members in several global chapters.
O2 Media Case Study
The document discusses using location-based SMS marketing to drive customer engagement for various retailers. Examples are provided of campaigns run by McDonald's, Starbucks, Asda, Tesco, Sainsbury's, M&S, Coca-Cola, House of Fraser, Superdrug, and Tesco that targeted customers within a certain radius of store locations and provided offers to redeem in-store. The campaigns aimed to increase foot traffic, offer redemption rates, purchase intent, and brand recall for the retailers. Metrics like redemption rates and recall of messages are provided for some case studies to show the effectiveness of location-based messaging.
ValueVine Case Study
Brands need to monitor local consumer content on social media to understand customer sentiment. However, keyword-based monitoring misses around 70% of local content. As consumer content becomes more location-based, brands must augment their keyword monitoring with source-based platforms that can analyze location-specific content across multiple third-party sites to get a more complete view of what customers are saying about their local locations and business.
Big Love Case Study
Big Love Little Hearts is a non-profit that raises money for heart defect surgery for children in developing countries, as 90% of children born with heart defects who require surgery to survive live in developing countries. They partnered with Foursquare to launch #100x100, a campaign on April 10, 2011 where people could check-in at 600 participating venues and participate on social media to raise awareness and funds, with a donor giving $1 for every tweet with #100x100. The campaign was a success, raising $25,000 in 24 hours to fund life-saving heart surgeries for 12 children.
Big Love Little Hearts Case Study
Big Love Little Hearts is a non-profit that raises money for heart defect surgery for children in developing countries, as 90% of children born with heart defects who require surgery to survive live in developing countries. They partnered with Foursquare to launch #100x100, a campaign on April 10, 2011 where people could check-in at 600 participating venues and participate on social media to raise awareness and funds, with a donor giving $1 for every tweet with #100x100. The campaign was a success, raising $25,000 in 24 hours to fund life-saving heart surgeries for 12 children.
SCVNGR Case Study
Buffalo Wild Wings partnered with SCVNGR to create a mobile game that rewarded patrons with points for completing challenges related to watching sports games at BWW locations, such as taking a photo of the sauciest wing basket. Over 12 weeks during March Madness, the campaign engaged 184,000 participants who generated over 20,000 challenges, and resulted in 100 million social media impressions and brand engagement equivalent to over 3.6 years of time spent playing the challenges.
Whrrl Case Study
Whrrl is a platform that allows users to build contests called "societies" at businesses to win prizes by checking in. One example is the "YoQuiero Mexican" society where users can share experiences and find the best Mexican restaurants. The case study examines the "Holiday Deal" society created for the 2010-2011 holiday season. After 2.5 weeks, the society had over 1,500 members who collectively took over 19,000 social actions including recommendations and prize game plays. Engagement was high, with 44% acting on recommendations and checking into holiday shopping destinations.
TheLBMA SF-April28
The document provides information about the Location Based Marketing Association (LBMA) annual conference. It lists the founder and president of LBMA, Asif Khan, and the San Francisco chapter president, Renee Warren. It then thanks sponsors and discusses how location changes consumer behavior. It notes that 5 billion people use mobile worldwide and that check-ins are just part of a larger location-based ecosystem. The LBMA aims to unite media, platforms and brands around location-based engagement. Several case studies are presented on how companies have used location-based services and marketing successfully. The document concludes by discussing the future of location analytics and measurement and how a future without location is not possible.
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Clip Mobile Case Study
- 1. Quizno’s Case StudyClip Mobile www.thelbma.com July 2011 | Slide 1 of 6
- 3. Utilize Location-based mobile coupons as a simple and effective way for consumers to save money on the go.
- 4. Allow merchants to provide relevant and timely communications with customers via their SmartphoneJuly 2011 | Slide 2 of 6
- 6. To build awareness and user activation, handbills were given to customers to highlight the campaign
- 7. $100 Gift Certificate was an incentive to join the Clip Mobile Facebook GroupJuly 2011 | Slide 3 of 5
- 8. How it worked Quizno’s marketing team was able to distribute location-based offers in real-time Customers were able to display each coupon code for a specific offer a maximum of 2 times on their device. After the code was scanned twice it was automatically removed from the users phone. Marketers used the system to monitor performance and make real-time adjustments such as adding new locations or updating the deal. July 2011 | Slide 4 of 5
- 9. Campaign Results Campaign Length: 39 day period between November and December Number of participants: Unique Users: 986 Use Now Clicks: 359 Social Impressions: 1370 Return on Investment: 300% July 2011 | Slide 5 of 5