This document introduces EKO/-, a mobile financial services platform that allows any cell phone user to perform transactions like an ATM. It discusses how EKO/- leverages existing mobile networks and retail distribution infrastructure to provide branchless banking services at a very low cost per transaction of Re. 1/-. The platform works across all mobile operators, devices, and technologies. It also describes how EKO/- digitizes transactions and signatures for money transfers using only mobile phone numbers. As of the date of the document, EKO/- has over 4 million customers, 2,600 counters, and has facilitated over $1 billion in 10 million transactions across several Indian states since being founded in 2007.

1. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Warm welcome to EKO/-

2. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Imagine every cell phone is an ATM!
Imagine anyone with a cell phone is a Merchant!

3. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Branch
1786
ATM
1987
Kiosk
2006
Mobile
2010
Units
Distribution
1,00,000 50,000 25,000 900 million
Per 25,000 Per 15,000 Every HouseholdPer 50,000
Reach 40% population 20% population 10% rural population 100%
Evolution
CAPEX 0/-Rs. 25 - 50KRs. 2 - 5 lacRs. 10 - 40 lac
Cost/ Txn. Rs. 40/- & upwards Rs. 15/- & upwards Rs. 10/- & upwards Re. 1/-
High Cost Branch Low Cost Branch Lowest Cost Branch Branchless

4. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
∕ Rapid & massive scale
− No CAPEX
− Extremely low cost of transaction
− Leverage existing retail distribution infra - 15 million
− Leverage cell phone users ~ 900 million
∕ Exclusive to None - True Democratization
Fundamentals
All MNOs
Airtel / BSNL / Idea / Reliance / Tata etc.
All Platforms
Symbian / Java / Android etc.
All OEMs
Nokia / LG / BlackBerry / iPhone etc.
All Technologies
3G / GPRS / CDMA / GSM / EDGE etc.
Multi Bank
State Bank of India / ICICI Bank etc.
All FSPs
Bharti AXA / SKS / L&T Finance etc.

5. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Digitization of a transaction
*543*9811234389*
999*1598271234#
BENEFICIARY
AMOUNT
AUTHORIZATION
Missed Call | Only Numbers | Works on Ultra-low cost handsets

6. © Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited
Digitization of the signature
Paper equivalent to RSA device + PIN | Only Numbers | Low cost | Innovation
1 2 3 4
5 9 8 7 1 2
1 5 9 8 2 7 1 2 3 4
PIN
Signature
*543*9811234389*999*1598271234#
Beneficiary’s Mobile No. Amount. ‘Signature’

7. © Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited
Eko - ICICI Account
(Settlement A/c)
S-CSP
Distributor
CSP
Retailer
1.
2.
3.
4.2
4.1
5.1 5.2
CustomerCash Collection
Electronic Money
Cheque / DD / RTGS Payment
EKO/-
SimpliBank
On Encashment
Accounts of S-CSPs & CSPs
Prepaid Cash Management

8. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Customers: 4 million+
Eko Counters: 2600
Partners Transactions
Total Number: 10 million+
Total Value: $1 billion
∕ Estd. September 2007
∕ Funding from Creation Investments & CGAP (World Bank),
Indo-US Fund, Govt. of India and UN
∕ Presence: Delhi-NCR, Bihar, Jharkhand, U.P., A.P., W.B.
Maharashtra, Punjab, H.P., Haryana & Rajasthan

9. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
“By taking existing infrastructure and spare capacity among mobile networks, your model
could dramatically reduce costs for service providers and customers alike”.
- Bill Gates, Chairman, Microsoft

10. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited