The document discusses branding and social media in the context of the Egyptian revolution. It describes how activists like Wael Ghonim and Asmaa Mahfouz used social media to help spark the uprising. It also discusses how Kenneth Cole faced backlash over an insensitive tweet about the situation in Egypt and had to issue an apology. Finally, it mentions that CBS News correspondent Lara Logan was sexually assaulted in Egypt and talks about the role of social media in spreading awareness of her situation.