This document summarizes a presentation on current trends in managerial marketing, including the use of shock value and controversial tactics in public relations. It discusses examples like Abercrombie & Fitch's anti-spokesperson and a J.C. Penney t-shirt that was seen as inappropriate. The document also covers Netflix's failed rebranding and price increase that resulted in major customer backlash. Additional topics included nonviolent protests like Occupy Wall Street and against tar sands pipelines. The presentation aims to help students apply marketing strategies in a way that considers environmental, social and economic sustainability.