Todd Thayer discusses the transformation of mobile engagement in the travel industry, creating opportunities for improved CRM, revenue and cost reductions.
David vs Golias como o aplicativo hopper esta ganhando o mercado dos gigantes...AppsFlyer
Simon é o head de aquisição de usuários na Hopper, travel app mais instalado nos USA em 2018. Com um forte foco em automação e priorização, Simon construiu uma pequena equipe técnica que é capaz de executar campanhas hiper direcionadas em escala nos maiores canais de UA.
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
App Discovery in Context (GrowthStack 2016 Presentation) Button
On December 8th, Mike Dudas spoke at GrowthStack, Grow.co's conference focused on bringing together mobile influencers, about the effectiveness and efficiency of app discovery in context. He revealed how to achieve a 3-5x lower cost per acquisition than industry benchmarks.
David vs Golias como o aplicativo hopper esta ganhando o mercado dos gigantes...AppsFlyer
Simon é o head de aquisição de usuários na Hopper, travel app mais instalado nos USA em 2018. Com um forte foco em automação e priorização, Simon construiu uma pequena equipe técnica que é capaz de executar campanhas hiper direcionadas em escala nos maiores canais de UA.
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
App Discovery in Context (GrowthStack 2016 Presentation) Button
On December 8th, Mike Dudas spoke at GrowthStack, Grow.co's conference focused on bringing together mobile influencers, about the effectiveness and efficiency of app discovery in context. He revealed how to achieve a 3-5x lower cost per acquisition than industry benchmarks.
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
Travelport Digital Webinar: The proven formula to building and launching an a...Travelport
Travelport Digital's Glenville Morris (Product Director, Digital Insights) reveals how to plan, build, launch and promote an airline app. Whether you are launching your first airline app or refreshing your airline's mobile strategy this 30-minute webinar is for you.
Travelport Digital Mobile Travel Trends 2018 WebinarTravelport
We take a look at the 8 key trends travel brands need to embrace in 2018, exploring bots, mobile messaging, progressive web, blockchain, mobile analytics and more. We also share detailed research across end-travellers and travel industry professionals to help your digital strategy in 2018.
Travelport Digital Future of apps webinar deckAisling White
The changing face of mobile engagement - we take an in-depth look at the changing mobile travel landscape and the use of apps as we know them; exploring how native apps are evolving in response to the growing needs of the ultra-connected traveller.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Mobile marketing is one of the most effective ways for marketers to engage their customers, but many are still playing catch-up. Building a successful mobile marketing program is crucial, but how do you do it, how much should you invest and what does success look like?
In this webinar, you will learn about: the state of the mobile consumer, effective mobile strategies and best practices to build deeper relationships with your customers that drive loyalty and sales, mobile platforms, mobile wallet, personalization and more!
Travelport Fusion Webinar Slidedeck APAC - How to supercharge your airline mo...Travelport
In this webinar we explore research around the shift in the digital landscape and define clear strategies in which airlines can leverage mobile tech to ensure continuity of attention. We also unveil Travelport Fusion, our new mobile app platform for airlines. For an extended demo click http://info-digital.travelport.com/airline-mobile-platform-demo.
Travelport Fusion Webinar Slidedeck APAC - How to supercharge your airline mo...alisongrooney
In this webinar we explore research around the shift in the digital landscape and define clear strategies in which airlines can leverage mobile tech to ensure continuity of attention. We also unveil our new mobile solution for airlines Travelport Fusion. For an extended demo click http://info-digital.travelport.com/airline-mobile-platform-demo.
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
Travelport Digital Webinar: The proven formula to building and launching an a...Travelport
Travelport Digital's Glenville Morris (Product Director, Digital Insights) reveals how to plan, build, launch and promote an airline app. Whether you are launching your first airline app or refreshing your airline's mobile strategy this 30-minute webinar is for you.
Travelport Digital Mobile Travel Trends 2018 WebinarTravelport
We take a look at the 8 key trends travel brands need to embrace in 2018, exploring bots, mobile messaging, progressive web, blockchain, mobile analytics and more. We also share detailed research across end-travellers and travel industry professionals to help your digital strategy in 2018.
Travelport Digital Future of apps webinar deckAisling White
The changing face of mobile engagement - we take an in-depth look at the changing mobile travel landscape and the use of apps as we know them; exploring how native apps are evolving in response to the growing needs of the ultra-connected traveller.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Mobile marketing is one of the most effective ways for marketers to engage their customers, but many are still playing catch-up. Building a successful mobile marketing program is crucial, but how do you do it, how much should you invest and what does success look like?
In this webinar, you will learn about: the state of the mobile consumer, effective mobile strategies and best practices to build deeper relationships with your customers that drive loyalty and sales, mobile platforms, mobile wallet, personalization and more!
Travelport Fusion Webinar Slidedeck APAC - How to supercharge your airline mo...Travelport
In this webinar we explore research around the shift in the digital landscape and define clear strategies in which airlines can leverage mobile tech to ensure continuity of attention. We also unveil Travelport Fusion, our new mobile app platform for airlines. For an extended demo click http://info-digital.travelport.com/airline-mobile-platform-demo.
Travelport Fusion Webinar Slidedeck APAC - How to supercharge your airline mo...alisongrooney
In this webinar we explore research around the shift in the digital landscape and define clear strategies in which airlines can leverage mobile tech to ensure continuity of attention. We also unveil our new mobile solution for airlines Travelport Fusion. For an extended demo click http://info-digital.travelport.com/airline-mobile-platform-demo.
Travelport Fusion Webinar Slidedeck ROW - How to supercharge your airline mob...Travelport
In this webinar we explore research around the shift in the digital landscape and define clear strategies in which airlines can leverage mobile tech to ensure continuity of attention. We also unveil Travelport Fusion, our new mobile app platform for airlines. For an extended demo click http://info-digital.travelport.com/airline-mobile-platform-demo.
Multichannel Marketing: The Key to Expanding RevenueInvoca
Multichannel marketing is now. You may be an offline expert, but mobile and online are dominant mainstream media. Not advertising in these channels? Then you’re leaving money on the table. Today’s DR connects offline, online and mobile, ensuring the customer experience is seamlessly optimized and fully tracked across all three. Leading call marketing technology captures and converts more high-value customers across all mediums, is highly accessible, and easy to set-up. During this one-hour session, our industry experts will: 1) Explain how today’s DR needs multichannel marketing; 2) Provide examples of successful implementation; and 3) Teach how to launch complementary offline, online and mobile campaigns.
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
With airlines now accounting for just 38% of airport revenues, maximizing non-aviation earnings has never been more necessary. This white paper takes a look at how airports can drive non-aviation revenue by leveraging customer identities to create personal experiences across five key areas:
- Parking
- Retail and concessions
- Food and beverage
- Loyalty programs
- Advertising
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
The pressure is on to grow your business, while operating on a tight budget. To do so means getting the right data. Customer profiling provides key customer insight that can help businesses better manage their marketing dollars to increase ROI.
Recognizing your customer and enabling a personalized experience for each individual traveler will drive brand differentiation and create customer loyalty.
Travelport Digital Webinar Slidedeck ROW - How to supercharge your airline mo...Travelport
In this webinar we explore research around the shift in the digital landscape and define clear strategies in which airlines can leverage mobile tech to ensure continuity of attention. We also unveil our new mobile solution for airlines. For an extended demo click http://info-digital.travelport.com/airline-mobile-platform-demo.
1. The Intelligent Mobile Experience
Todd Thayer
VP Product Management
#tdsusa
@Mobile4Brands
2. Mobile Transforming the Travel Industry
Mobile is the only channel that reaches customer at every point in travel journey
Syniverse’s Mobile Engagement solution allowed
a major hotel brand to launch seamless cross- channel mobile communications to its customers around the globe.
#tdsusa
@Mobile4Brands
3. Extend offers and information when the customer is most likely to purchase
Upgrade to Business Class?
52% of business travelers would consider purchasing in-flight amenities if offers were sent to their mobile before boarding (FlightView)
The Travel Journey
Plan
Purchase
Departure
Upsell (in-flight)
Cross Sell
Trip info/reminders
Trip
Upsell (On-site)
Cross Sell
Notifications
Destination Activities
Return
Feedback & Rating
Update travelers profile
Tailored offers
Next Trip
#tdsusa
@Mobile4Brands
4. Apply Mobile Context to Personalize Travel Experience
Apply user’s shared information...
Location
Historical Mobile Usage
Age and Date of Birth
Gender
Marital Status
Loyalty Points
Purchase/Purchase Amt.
Device Type
Device and App Usage
Read Messages
...to deliver what they want…
Offers & Deals
Reservation Updates
Ancillary Services
Loyalty Rewards
Customer Service
…when & how they want it.
SMS/MMS
Push Notification
Social
Passbook
E-mail
Voice
Allow travelers to curate their own experience
Integrated channels; one brand experience
#tdsusa
@Mobile4Brands
5. Top Airlines: 25% off drink tab for your flight tomorrow. Click here for more details
Enjoy 25% off in-flight drinks for tomorrow’s flight. Click here to accept & receive a code!
To: Camila Lanvin
From: Antigua Air
Camila,
Thanks for being a loyal customer- six flights in 6 months! Enjoy 25% off in- flight drinks for tomorrow’s flight from LGA to SFO.
Sincerely,
The Customer Service Team
Download our App for a chance
to win a trip for two!
New Message from Antigua Air
NICKNAME
Jane’s Card
Antigua Air:
Enjoy 25% off
your in-flight drinks tomorrow!
(LGA SFO)
Close
OK
Camila
25% off in-flight drinks
(LGA SFO)
*Valid until 9/28
Antigua Air
Deliver Cross-Channel Communication
United Airlines generated 1% ($25 million) of its $2.5 billion in annual ancillary revenue on mobile phones. (Forrester)
#tdsusa
@Mobile4Brands
6. See other Deals
20% OFF cruises to the Bahamas
Travel Time
Flash Deal: October
Book Now
Companies using gamification experience a 100% increase in page views, interactivity & repeat visits. (hotelexecutive.com)
See other Deals
20% off cruises to the Bahamas
Travel Time
Scratch off to reveal your October flash deal:
Shop Now
24 hours only!
Extend Offers to Fill Seats and Space
#tdsusa
@Mobile4Brands
7. 7
Antigua Air
Antigua Air
We apologize for your delayed flight. Click here to receive a $15 voucher to use at any participating restaurant on Concourse D
Close
OK
Raising customer retention by 5% can increase profits by 25% (Bain & Company)
Improve the Customer Experience
#tdsusa
@Mobile4Brands
8. Welcome to TopHotels New York!
Enjoy 2-for-1 cocktails in the lobby bar tonight from 5-8pm.
47% of consumers want discounts and last minute deals via mobile (EyeforTravel)
Increase Revenue with Tailored Offers
Guest desire to book added in-stay services outstrips hotels’ current provision (EyeforTravel)
#tdsusa
@Mobile4Brands
9. Analyze mobile engagement strategy based on what delivery channels lead to response, redemption, two-way interaction or loyalty.
Refine target audience based on which segments show interest; have highest response rate
Measure Mobile Program Effectiveness
#tdsusa
@Mobile4Brands
10. •Utilize mobile to enhance the travel experience at every step of journey
–Mobile is the only channel to reach customer at every point in traveler journey
–Apply mobile context to personalize engagement; maximize redemption
•Deliver seamless, cross-channel communications in line with customer preferences
•Optimize mobile engagement efforts by defining target audience; measuring mobile program effectiveness
Summary
#tdsusa
@Mobile4Brands