This document discusses how mobile technology is changing the travel and hospitality industries. It notes that 1.8 billion millennials travel internationally and use mobile devices for both personal and business travel. Over 50% of travel searches and 75% of travelers now use smartphones. Having a responsive mobile strategy, including a branded mobile app, is important for hotels to engage customers and drive direct bookings and revenue. Mobile bookings are a key growth area and will comprise nearly a quarter of the online travel market by 2017. A branded mobile app provides an immersive customer experience and opportunities to increase customer satisfaction and upsell services.

1. MOBILE TECHNOLOGY FOR HOSPITALITY
Mobile Monetization Strategies

2. Mobile internet affects not only the way travel
is distributed and sold, but how we consume
and experience the destination itself.
‘Experiencing everyday life in another
country’ and ‘increasing their knowledge’ are
top travel motivations for Millennial
travelers.
1.1 billion tourists traveled abroad in
2014.
For 2015, UNWTO forecasts international
tourism to grow by 3% to 4%

3. 1.8 billion out of 7 billion people
worldwide belong to the Millennial generation
(age 18-34)
12 to 15 is the average
number of trips taken by
business travelers per year.

6. MOBILE IS CHANGING THE TRAVEL EXPERIENCE

7. More than 50%
Of searches now happen
On mobile devices

8. 75%
of travelers
worldwide
USE
SMARTPHONES &
TABLETS
for personal
& business reasons
while travelling

10. Responsive web
design is just one
part of a complete
mobile strategy.
70% of guests say a hotel’s
digital experience significantly impacts
their decision to book a room, it’s
important to embrace mobile market
opportunities.
Mobile app vs responsive website

11. Online channels are growing faster than
the total European travel market. In
2015, online travel grew 14% as
compared to 5% for the total market.
Source: Phocuswright

12. Mobile bookings are a key
driver in the growth of online
channels, increasing from €21
billion to €35 billion by 2017.
This phenomenal growth
means that by 2017, mobile
bookings will comprise nearly
a quarter of the online travel
market.
Source: Phocuswright

13. "Online adoption is growing and a large part
of the growth is projected to come from
mobile channels as European travelers take
advantage of increasing smartphone
penetration and improved mobile
functionality.“
Source: Phocuswright

14. Monetize your Mobile Strategy
“Customers are interested in placing order on
mobile more than on desktop”
Source: business2community
√ Increase Direct Bookings with a Branded
Mobile App
Engage with your customers in real-time
√ Improve customer satisfaction & up-sell Hotel
Services through a live concierge chat & services
requests features via mobile

15. Monetize your Mobile Strategy
Personalized mobile call-to-action
promotions for the Guests
√ Push-Notifications & Beacons features
are critical to create instant personalized
mobile promotions and increase your
revenue per guest
Loyalty Programs on the Mobile Channel
√ Promoting a loyalty program in your
mobile branded app will ensure more
engagement and guest re-purchase
intention

16. Bet on a branded Mobile App
A branded mobile application provides an
immersive experience that works
as an extension of the quality services your
business offers.
Guests can interact with the propriety and
staff, hence minimizing
unpleasant episodes within the travelling
experience

17. Flexible & Cost effective Solution
Today, by using SaaS delivery method
it’s possible to reduce the costs of
app development.
Every hospitality business can have
their branded mobile application
at an affordable price and focus more
on revenue generation rather
than developing a mobile app.

18. Selected Customer References
HOTELS

19. Selected Customer References
HOSTELS

20. Customers Voice

21. Selected Customer References
APARTMENTS

22. www.guestu.com