This document discusses how to build an effective conversion funnel to increase sales. It outlines common struggles businesses face, such as not having a clear target market or problem to solve. It then presents a 6 step process to create the perfect conversion funnel: prospect, problem, product/program, process, projections, and plan. For each step, it identifies common struggles and provides solutions, such as defining an ideal customer and focusing products on solving specific high-value problems. It emphasizes the importance of clear messaging, testing different funnels and metrics, and having a comprehensive launch plan to scale effectively.

1. Does your business
need more sales?How to build the perfect conversion funnel to 3x your sales
s t e p u p p r o f i t s . c o m

2. NOT only for online or digital marketers or
ecommerce stores!
If you have a business then you MUST have
processes in place to...
WHAT IS A CONVERSION
FUNNEL?
MASTERING THE ART OF SELLING PRESENTATION
Acquire new leads and prospects
Convert those leads into buyers
Get those buyers to buy more and more often.

3. BUSINESS MODEL DOESN'T WORK
OVER 95% OF BUSINESSES FAIL IN THEIR FIRST YEAR
SAD BUT TRUE...
No business plan
COMPLICATED STRATEGY
Information overload
OVERWHELM
Wrong pricing strategy?
LACK OF CONFIDENCE
Don't understand marketing!!
Don't like selling
SALES IS...MMM..SALESY!
Not enough leads
Not visible.
Website is beautiful (expensive) but no one visits.
No demand
PEOPLE HAVE NO MONEY
NOT ENOUGH SALES
Not profitable.
Making sales. No cash?!?!
Advertising is expensive. Negative ROI
MARKETING DOESN'T WORK
Paying too much for consultants

4. BANKER TO ENTREPRENEUR
MY STORY
Turnaround specialist for small businesses
$300M - $1.8BN
Entrepreneurial roller coaster
Valley of death moments...
...$100k+ in personal debt
...cash flow rollercoaster
125
100
75
50
25
0
THE SAME 6 STEPS TO THE PERFECT
CONVERSION FUNNEL

5. Prospect
Problem
Product / Program
Process
Projections
Plan
6 STEPS
GROWTH FACTORS
MASTERING THE ART OF SELLING PRESENTATION
WHICH ONES DO YOU STRUGGLE WITH?

6. Focus on WHAT your business
does e.g. personal training, yoga
classes, bookkeeping, life
coaching, health & wellness.
FOMO / Fear of Missing Out.
Not specific about the problem
your business actually solves.
Product / program does NOT solve
the specific problem
PROBLEM
STRUGGLES
SOLUTION
Focus on ONE specific
problem your product /
program can do FOR your
client. How does it help
them?

8. FOMO / Fear of Missing Out.
Targeting everyone. Helping no
one.
Wasting ad spend targeting too
broad a market.
Fulfilment issues delivering to
'wrong' client - lack of
commitment, not qualified, not
ready...
Messaging not on point.
PROSPECT
STRUGGLES
SOLUTION
Get clear on your ideal
client:
* WHO
* WHAT problems
* WHERE to find out
* HOW many are
searching for the problem
you solve
IMPORTANT:
Get clear on who is NOT
your ideal client.

11. PRODUCT
STRUGGLES
Price too low. Low $ per
customer.
Low perceived value - does not
solve specific problem.
Difficult to generate ROI from
low-value problem
SOLUTION
Solve a high value $ problem
designed specifically for your
prospect
1. Distinct stages
2. Transformation (from A to B)
for each stage
3. Context: Why it matters

13. STEPUP PROFITS BUSINESS ACCELERATOR
THE 7-FIGURE ROADMAP TO GO FROM SURVIVING TO THRIVING WITH INCOME AT SCALE

14. EXAMPLES
SIGNATURE SOLUTIONS

15. SOLUTION
Source of content = Signature
Solution, e.g. at least 3 x FAQ
for every stage of your
Signature Solution
The right funnel for the right
product and price point
PROCESS
STRUGGLES
Content takes forever to
produce. Ineffective messaging
Complicated funnels
Content does not get consumed
Traffic = black box

16. ANATOMY OF A CONVERSION FUNNEL

17. WHICH CONVERSION FUNNEL?

18. 5P CONTENT /COPYWRITING STRATEGY

19. Leads "too expensive"
Cannot scale paid campaigns
Not knowing what aspect of funnel
anatomy to test and tweak
Chasing cheap leads instead of big ROI
PROJECTION STRUGGLES

20. KNOW YOUR NUMBERS BEFORE SPENDING A SINGLE DOLLAR ON ADS
SOLUTION: THE METRICS MATRIX
Know what a
customer is
worth to you
Average Customer
Value (ACV), e.g. $5k
Know what
each
conversion
event is worth
e.g. Cost per Strategy
Session (CPSS) or
Cost per Lead (CPL)
Reverse
engineer
every stage
Customer -
Prospects - Leads -
Audience
Maximise ROI

22. GO FROM IDEA TO LAUNCH. AND BEYOND
WHAT'S YOUR PLAN?
Do It Yourself
Invest own time
Work it out on your own
Trial and error approach
Saving money. Really?
Opportunity cost?
More time spent doing
things outside your zone of
genius
Do It With You
Option 1:
LAUNCH ACCELERATOR
* In person workshop (9-5)
* Training program and all
frameworks + cheatsheets
* 40 hours VA support
Option 2: VIRTUAL ASSISTANCE
* 40 hours. Use within 3 months
* Dedicated project manager
* DIY strategy and direction
Do It With You All
The Way!
12-MONTH BUSINESS
ACCELERATOR
* Kick Start Deep Dive Session to
establish your first 90-day plan
* Review project plan every 90 days
* weekly rapid-fire coaching
performance calls
** BONUS: 2 x Growth Accelerator
Workshops per year
** BONUS: 40 hours VA support
every month

23. When clients plug the gaps in PRICING and PROCESS = extra revenue
WHAT'S POSSIBLE...

24. When clients refine their PROGRAM
WHAT'S POSSIBLE...
"I went from barely covering my expenses in my online practice to $50k
weeks with what is now 'the' most transformational work that I do via my
SIGNATURE PROGRAM for Conscious Leaders. It's been a game changer
for my mission and getting my work into the offices and board rooms of
some of Australia's largest corporations."
- Tom Cronin, Speaker, Mentor, Transformational Leader at Stillness
Project"

25. When clients get specific about the PROBLEM, develop better PRODUCT/PROGRAM and better PROCESSES =
seamless sales conversations
WHAT'S POSSIBLE

26. When clients streamline their PROGRAM and the PROCESS becomes more valuable
WHAT'S POSSIBLE
"When I work with Jess I produce more valuable content; more
valuable output. She helps me focus on the one or two things that
really matter, to get the best results for my business"
- Jim Verzino, Social Entrepreneur & Mentor, Windham Grows

27. BOOK YOUR FAST TRACK CALL --- > HTTPS://STEPUPPROFITS.AS.ME/INITIAL
WHAT'S NEXT?

28. Questions? Let us know!
info@stepupprofits.com
THANK YOU!