This document summarizes a bank's strategy called Project Galactica to improve customer service for small and medium enterprises (SMEs). The bank was rated poorly on having competent staff and understanding customers' businesses. Project Galactica aimed to provide more proactive, personalized service through staff gaining deeper industry insights and understanding customers' specific needs. The results included increased sales, better customer satisfaction, and the bank becoming a more "top of mind" choice for SME customers. However, the full benefits may not be realized yet due to sales representatives' focus on short-term targets.