This document discusses how businesses can uncover $10,000-$1,000,000 in new sales within 60-90 days through optimized marketing. It notes that 60% of businesses fail within 6 years due to not understanding their market or being undercapitalized. The document recommends asset marketing, systematizing processes, and leveraging relationships to grow via more prospects, higher conversion rates, increased customer value, and larger transactions. Case studies show a retail store increasing sales by $250,000 for a $2,000 investment, and a professional increasing sales by $62,500 for a $3,000 investment through these optimized multi-pillar marketing approaches.

1. Marketing and Selling How you can uncover $10,000-$1,000,000 or more in new found sales from your business in the next 60-90 days!

2. Small business administration study 60% of all new businesses fail within the first six years of operation. 1 Dun and Bradstreet estimates 82% will go under by their 10th anniversary. 2

3. Two reasons why businesses fail Failure to understand the market for the business’s product or service. 1 Moe Mowry - Business Development OfficerSmall Business Administration “One of the biggest problems with small-business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.” Inadequate capitalization 2

5. Optimization

6. LeverageMulti-pillar marketing 2 Systemization of your marketing process 3

7. How should your marketing and selling be different today? Continued… Three ways to exponential growth 4 Performance based 5

9. Owner expertise

10. Staff expertise

11. Under-promoted U.S.P.

14. Reputation

16. Prospective customers / jobs

19. Pillars “ Many companies will not survive the challenges of marketing because they are only using one or two pillars. ” Sales Staff Advertising

20. “In order for any business to work, it must become a system, so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber-Consultant Author,The “E” Myth

23. Performance based marketing Performance is maximized only when all marketing assets are leveraged in a multi-pillar system, growing the business all 3 ways.

24. Performance based marketing No better investment in your business than marketing “Marketing and innovation make money, everything else is a cost.” Peter DruckerManagement Consultant

26. $250,000 sales increase in 1st year

28. $62,500 sales increase in 90 days

29. Annual ROI – 3,333%2 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar system 2 Assuming 40% Gross Margin