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Effective Sales Lead Generation (Forte Consultancy Group)
The document discusses strategies for boosting sales through lead generation. It identifies five key external sources: existing customers, independent agents, channel partners, business partners, and lists. It provides examples of partner programs and emphasizes creating win-win scenarios to motivate referrals. Effective reward mechanisms, warm referral programs, and partnerships with complementary companies that serve priority segments are presented as ways to rapidly expand the accessible customer base.
