Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials


SALES, MARKETING & OPERATIONS MARINE
  Dynamic Leadership • Thoughtful Coaching & Mentoring • Revenue Generation • Growth Oriented • Market Development

 Jeff Martin is an experienced senior level manager with extensive exposure leading
 sales, marketing and operations teams. An energetic visionary, and dynamic leader with
 excellent communication skills Jeff exhibits a talent for developing highly motivated teams
 focused on reaching company and personal goals. With a demonstrated ability to grow
 sales while at the same time streamlining operations he has achieved unprecedented
 results. As a result of consistently achieving and exceeding goals Jeff is the admired recipient
 of multiple sales and marketing achievement awards.


                                                    Areas of Expertise
         • Corporate Sales & Marketing            • Policy & Procedure Development           • Team Empowerment
         • Strategic Business Development        • Advanced Financial Modeling               • Entrepreneurial Leadership
         • Business Development                  • P&L Management                            • Stakeholder Management
         • Vendor & Contract Negotiations        • Project Management                        • Efficiency Improvement


                                 “…actions effective and pointed toward the purpose”

57 Sunnylea Crescent                                                                                           Phone (519) 823-1385
Guelph, Ontario                                                                                                Mobile (519) 362-2446
N1E 1W3                                                                                                      E-mail ljmartinii@live.ca
Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials



                                                                                                                                                                                                                   Value Proposition Triangle
                                                      Fuel Operations Value Chain                                                                                                                                              Goals
                                                                                                                                                                                                                     -to be market share leader

       Inventory/Asset Mgmt Dispatch Operations                   Delivery                    Sales/Marketing                  Administration
       monitor asset condition   prepare delivery lists           on time delivery            easily understood practical     invoicing
       monitor/manage fuel       prioritize deliveries            safe                         information                  cost management programs                                                                      Value Proposition
       inventory                customer contact                 incident free               responsiveness to opportunities customer information                                                              -to provide seamless on-time delivery of
                               taking corrective steps to        monitor/maintain assets      customer contact               management
                                 minimize supply interruptions    customer contact                                          customer contact                                                                    competetively priced top quality home
                                                                                                                                                                                                               heating and motor fuel products to rural
                                                                                                                                                                                                                              customers
                                                                                                                                                                      Product Market Focus                                                                                      Core Activities
       valuable, rare                                              valuable, rare, organized valuable, rare, inimitable       organized
                                                                                                                                                                      -rural home owners and                                                                               -delivery of home heating
                                                                                                                                                                          motor fuel users                                                                                       and motor fuels




                                   Mapping the business environment provides insight into the strategy, structure,
                                   people and processes that position companies for success.
                                                                          Five Forces Analysis
                                                                           Threat of New
                                                                             Entrants                                                                                          Functional Team Model
                        Threat of New Entrants                                                                           Buyer Bargaining Power
                        - relatively low                                                                                 - high, customer has final                                                                                  Customer
                                                                                      high
                        - start ups are capital                                                                            choice regarding who they
                          intensive                                                                                        will purchase from
                        - industry contracting                                                                           - decision will be based on
                        -more likely scenario is                                                                           cost, availability, history,                                                                            Team Member
                          existing companies                                                                               quality & reliability                                                                               employs all resources to
                                                                                  medium
                          adding product lines to                                                                                                                                                                               satisfy the customer's
                          match Bryan's Fuel                                                                                                                                                                                             needs


          Bargaining Power                                                            Rival                                                        Bargaining Power
          of Supplier                high                        medium                low                     medium                      high    of Buyers

                                                                                                                                   Bryan's Fuel

                                                                                  medium
                  Supplier Bargaining Power
                                                                                                                           Threat of Substitutes
                  - high, Bryan's Fuel has
                                                                                                                           - relatively low
                    contractual obligation with
                                                                                                                           - substitutes (e.g. solar/                                                                              Team Leader
                    supplier                                                                                                                                                                                              provides resources required to complete tasks
                                                                                                                             wind/geothermal) not
                  - supplier has been able to
                                                                                      high                                   widely understood
                    change product mix, cost,
                                                                                                                           - cost and reliability issues                        information & resources provided                                                                information returned from customers
                    & availability                                                                                                                                                  outward to team members                                                               and team members inward to management group
                                                                                  Threat of                                  persist
                                                                                                                                                                                   enabling delivery of products                                                                  enabling improvement of product
                                                                              Substitute Products                                                                                   and services to customers                    Functional Team                                         and service delivery




57 Sunnylea Crescent                                                                                                                                                                                                                                                             Phone (519) 823-1385
Guelph, Ontario                                                                                                                                                                                                                                                                  Mobile (519) 362-2446
N1E 1W3                                                                                                                                                                                                                                                                        E-mail ljmartinii@live.ca
Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials



            2 005 Cottag e L ife Show
              00 5 C ottage Life                      Through strategic market analysis, targeted marketing
            featu rin g Propane the Fuel of C hoice
            featuring P rop ane
                                                      programs, and with the development of key supplier and
                                                      stakeholder relationships Jeff has been able to implement
                                                      LEAN operations significantly expanding market territory
                                                      and increasing share.




                                                                                  Market Area


                                                                                   Market
                                                                                   Area in
                                                                                    2000


                                                                                    in 2009




57 Sunnylea Crescent                                                                               Phone (519) 823-1385
Guelph, Ontario                                                                                    Mobile (519) 362-2446
N1E 1W3                                                                                          E-mail ljmartinii@live.ca
Jeff Martin MBA
Biography • Strategic Analysis • Market Development • Revenue Generation • Credentials




    Championing customer needs Jeff has consistently been able                                                                                               Sales in $Millions
    to provide exemplary category and customer growth rates
    generating impressive bottom line results for companies.                                                                                       $18,000
                                                                                                                                                   $17,000

                                                                                                        Customer Growth                            $16,000
                                                                                                                                                   $15,000
                                                                                             2500
                                                                                                                                                   $14,000
                                                                                                                                                   $13,000
                                                                                             2000
                                                                                                                                                   $12,000
                     Category Volume in Millions
                                                                                 Customers                                                         $1 ,000
                                                                                                                                                     1
                                                                                             1500
           10.0                                                                                                                                    $10,000
                                                                                                                                                             2005   2006   2007    2008
           9.0
                                                                                             1000
           8.0

           7.0
                                                                                             500
           6.0

           5.0
                                                                                               0
           4.0                                                                                      2000 2001 2002 2003 2004 2005 2006 2007 2008

           3.0

           2.0

            1.0

           0.0                                                                                          “…focused on the long term, with goals outlined
                  2000   2001   2002   2003   2004   2005   2006   2007   2008
                                                                                                        effectively and action items completed.”


57 Sunnylea Crescent                                                                                                                                                         Phone (519) 823-1385
Guelph, Ontario                                                                                                                                                              Mobile (519) 362-2446
N1E 1W3                                                                                                                                                                    E-mail ljmartinii@live.ca
Jeff Martin MBA
Biography • Strategic Analysis • Revenue Generation • Market Development • Credentials


     Education
      Richard Ivey School of Business, University of Western Ontario, London, ON                      2008
      Master of Business Administration
      University of Guelph, Guelph, ON                                                               1990
      Bachelor of Landscape Architecture
     University of Guelph, Guelph, ON                                                                1985
     Bachelor of Arts
      Certifications
      Six Sigma Black Belt                                                                    In Progress
      Certified Trainer – Ontario Training Advisory Board                                           1995
      Professional Affiliations
      Ontario Propane Association, Oakville, ON
      Chair – Member Services Committee                                                       2002 - 2009
      Chair – Cottage Life Show Committee                                                     2004 - 2006

      Zone Manager – Transport Canada                                                         2002 - 2009


57 Sunnylea Crescent                                                                       Phone (519) 823-1385
Guelph, Ontario                                                                            Mobile (519) 362-2446
N1E 1W3                                                                                  E-mail ljmartinii@live.ca

Jeff Martin\'s Portfolio

  • 1.
    Jeff Martin MBA Biography• Strategic Analysis • Market Development • Revenue Generation • Credentials SALES, MARKETING & OPERATIONS MARINE Dynamic Leadership • Thoughtful Coaching & Mentoring • Revenue Generation • Growth Oriented • Market Development Jeff Martin is an experienced senior level manager with extensive exposure leading sales, marketing and operations teams. An energetic visionary, and dynamic leader with excellent communication skills Jeff exhibits a talent for developing highly motivated teams focused on reaching company and personal goals. With a demonstrated ability to grow sales while at the same time streamlining operations he has achieved unprecedented results. As a result of consistently achieving and exceeding goals Jeff is the admired recipient of multiple sales and marketing achievement awards. Areas of Expertise • Corporate Sales & Marketing • Policy & Procedure Development • Team Empowerment • Strategic Business Development • Advanced Financial Modeling • Entrepreneurial Leadership • Business Development • P&L Management • Stakeholder Management • Vendor & Contract Negotiations • Project Management • Efficiency Improvement “…actions effective and pointed toward the purpose” 57 Sunnylea Crescent Phone (519) 823-1385 Guelph, Ontario Mobile (519) 362-2446 N1E 1W3 E-mail ljmartinii@live.ca
  • 2.
    Jeff Martin MBA Biography• Strategic Analysis • Market Development • Revenue Generation • Credentials Value Proposition Triangle Fuel Operations Value Chain Goals -to be market share leader Inventory/Asset Mgmt Dispatch Operations Delivery Sales/Marketing Administration monitor asset condition prepare delivery lists on time delivery easily understood practical invoicing monitor/manage fuel prioritize deliveries safe information cost management programs Value Proposition inventory customer contact incident free responsiveness to opportunities customer information -to provide seamless on-time delivery of taking corrective steps to monitor/maintain assets customer contact management minimize supply interruptions customer contact customer contact competetively priced top quality home heating and motor fuel products to rural customers Product Market Focus Core Activities valuable, rare valuable, rare, organized valuable, rare, inimitable organized -rural home owners and -delivery of home heating motor fuel users and motor fuels Mapping the business environment provides insight into the strategy, structure, people and processes that position companies for success. Five Forces Analysis Threat of New Entrants Functional Team Model Threat of New Entrants Buyer Bargaining Power - relatively low - high, customer has final Customer high - start ups are capital choice regarding who they intensive will purchase from - industry contracting - decision will be based on -more likely scenario is cost, availability, history, Team Member existing companies quality & reliability employs all resources to medium adding product lines to satisfy the customer's match Bryan's Fuel needs Bargaining Power Rival Bargaining Power of Supplier high medium low medium high of Buyers Bryan's Fuel medium Supplier Bargaining Power Threat of Substitutes - high, Bryan's Fuel has - relatively low contractual obligation with - substitutes (e.g. solar/ Team Leader supplier provides resources required to complete tasks wind/geothermal) not - supplier has been able to high widely understood change product mix, cost, - cost and reliability issues information & resources provided information returned from customers & availability outward to team members and team members inward to management group Threat of persist enabling delivery of products enabling improvement of product Substitute Products and services to customers Functional Team and service delivery 57 Sunnylea Crescent Phone (519) 823-1385 Guelph, Ontario Mobile (519) 362-2446 N1E 1W3 E-mail ljmartinii@live.ca
  • 3.
    Jeff Martin MBA Biography• Strategic Analysis • Market Development • Revenue Generation • Credentials 2 005 Cottag e L ife Show 00 5 C ottage Life Through strategic market analysis, targeted marketing featu rin g Propane the Fuel of C hoice featuring P rop ane programs, and with the development of key supplier and stakeholder relationships Jeff has been able to implement LEAN operations significantly expanding market territory and increasing share. Market Area Market Area in 2000 in 2009 57 Sunnylea Crescent Phone (519) 823-1385 Guelph, Ontario Mobile (519) 362-2446 N1E 1W3 E-mail ljmartinii@live.ca
  • 4.
    Jeff Martin MBA Biography• Strategic Analysis • Market Development • Revenue Generation • Credentials Championing customer needs Jeff has consistently been able Sales in $Millions to provide exemplary category and customer growth rates generating impressive bottom line results for companies. $18,000 $17,000 Customer Growth $16,000 $15,000 2500 $14,000 $13,000 2000 $12,000 Category Volume in Millions Customers $1 ,000 1 1500 10.0 $10,000 2005 2006 2007 2008 9.0 1000 8.0 7.0 500 6.0 5.0 0 4.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 3.0 2.0 1.0 0.0 “…focused on the long term, with goals outlined 2000 2001 2002 2003 2004 2005 2006 2007 2008 effectively and action items completed.” 57 Sunnylea Crescent Phone (519) 823-1385 Guelph, Ontario Mobile (519) 362-2446 N1E 1W3 E-mail ljmartinii@live.ca
  • 5.
    Jeff Martin MBA Biography• Strategic Analysis • Revenue Generation • Market Development • Credentials Education Richard Ivey School of Business, University of Western Ontario, London, ON 2008 Master of Business Administration University of Guelph, Guelph, ON 1990 Bachelor of Landscape Architecture University of Guelph, Guelph, ON 1985 Bachelor of Arts Certifications Six Sigma Black Belt In Progress Certified Trainer – Ontario Training Advisory Board 1995 Professional Affiliations Ontario Propane Association, Oakville, ON Chair – Member Services Committee 2002 - 2009 Chair – Cottage Life Show Committee 2004 - 2006 Zone Manager – Transport Canada 2002 - 2009 57 Sunnylea Crescent Phone (519) 823-1385 Guelph, Ontario Mobile (519) 362-2446 N1E 1W3 E-mail ljmartinii@live.ca