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EFFECTIVE PRESENTATION
STRATEGIES
Mechanical (B.E.- IInd year)
ANNA UNIVERSITY REGIONAL CAMPUS,
COIMBATORE.
EFFECTIVE PRESENTATION STRATEGIES
Whether you work in a business organization or
an educational institution, it is essential to possess
good public speaking skills. Throughout your career,
you are bound to encounter innumerable situations
which demand effective presentations.
The more successful your career, the more often
you will be called upon to make presentations for a
variety of situations and audiences. Let us look at
certain fundamentals of professional presentations,
which will help you to become an effective presenter.
DEFINING PURPOSE
The purpose of your presentation not only
decides the content and style but also affects the
amount of audience interaction.
On the other hand, when your purpose is to
persuade people to take a particular action, or to
collaborate with them in solving a problem, the
interaction would be more. Depending upon your
purpose – to inform, to analyse, or to persuade –
you should be flexible enough to adjust to new
input and unexpected audience reactions.
ANALYSING AUDIENCE AND LOCALE
All audiences have one thing in common.
They are at the receiving end of your
communication. They may be your friends,
foes, clients, colleagues, sometimes unfamiliar
faces, or a medley of all these. The nature of
your audience has a direct impact on the
strategy you devise for your presentation.
Hence it is necessary to have some prior
knowledge of the audience’s characteristics.
If you are going to speak about something
controversial or you have to break bad news
perhaps, set aside some time before your
presentation to chat with those who will be
affected. This will help you to:
 Build support
 Anticipate problems
 Consider strategies.
ORGANIZING CONTENTS
People vary in their ability to speak
confidently in public. When you face an
audience you should expect to feel a little
nervous. Without a little nervous excitement,
you could end up making a dull, lifeless
presentation. Always prepare more material
than required, as this will help you feel
confident.
 Make eye contact
 Begin with a smile
 Take some time to relax.
 Arrange the contents into three major parts
namely,
 Introduction
 Main body
 Conclusions.
 Say what you want to say; say it; then say what
you’ve already said.
WAYS TO CONTROL ANXIETY
 Make sure you are well-rehearsed:
 Panic sets in f you are not fully prepared. Work on
your timing. Rehearse infront of a practice
audience.
 Warm up with relaxation exercises:
 Relax tense muscles with some simple exercises.
This will help to avoid feeling nervous and shaky.
 Expect the unexpected:
 Accept that things may not go according to plan.
Keep your humour intact.
INTRODUCTION OF PRESENTATION
The introduction comprises the porch or
the opening statement, the aim, and the layout.
The porch can be a question, a sincere
greeting, or a starting statement. This catches
the attention of your audience and prepares
them to listen to the rest of your presentation.
After the porch, state clearly and precisely
the purpose of your presentation. A good
introduction is a vehicle to lead the audience
into the main body of the speech.
MAIN BODY
The main body, the discussion, or the text
part follows the subsequent to introduction
and supports your aim or specific purpose.
The major points you highlighted in your
opening will be expanded upon here.
TYPES OF PATTERNS TO ORGANIZE
THE MAIN BODY
 CHRONOLOGICAL:
Here, you can arragne sequentially (i.e.),
in the order in which the events occurred or
appeared before you.
 CATEGORICAL:
The entire presentation can be divided
into various topics and sub-topics arranged on
the basis of subordination and co-ordination.
 CAUSE AND EFFECT:
Here you have to illustrate and explain the
causes of the situation and then focus on the
effects.
 PROBLEM- SOLUTION:
Here you divide the presentation into two
parts. In the first part describe and analyse the
cause and effect of the problem. After the
analysis you move on to the main objective of
your presentation to suggest or purpose a solution
to the problem.
CONCLUSIONS
You can conclude your presentation by
reviewing the main points. Give a signal such
as to sum up, to conclude, to review. As you
conclude, remind the audience briefly about
the purpose of your presentation, which could
be either to persuade them or to inform them.
Tell them what you want them to do, think, or
remember based on your presentation.
EXTRA TIPS
 Avoid temptation to wrap up in haste.
 You can also conclude with a quotation or
recall the earlier story.
 It is also important that you learn how to
quickly divert irrelevant questions, so as to
avoid wasting everybody’s time.
Thus, these are the effective
presentation strategies that are to followed by
which our presentations can be made more
effective.
THANKYOU!

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Effective presentation strategies

  • 1. EFFECTIVE PRESENTATION STRATEGIES Mechanical (B.E.- IInd year) ANNA UNIVERSITY REGIONAL CAMPUS, COIMBATORE.
  • 2. EFFECTIVE PRESENTATION STRATEGIES Whether you work in a business organization or an educational institution, it is essential to possess good public speaking skills. Throughout your career, you are bound to encounter innumerable situations which demand effective presentations. The more successful your career, the more often you will be called upon to make presentations for a variety of situations and audiences. Let us look at certain fundamentals of professional presentations, which will help you to become an effective presenter.
  • 3. DEFINING PURPOSE The purpose of your presentation not only decides the content and style but also affects the amount of audience interaction. On the other hand, when your purpose is to persuade people to take a particular action, or to collaborate with them in solving a problem, the interaction would be more. Depending upon your purpose – to inform, to analyse, or to persuade – you should be flexible enough to adjust to new input and unexpected audience reactions.
  • 4. ANALYSING AUDIENCE AND LOCALE All audiences have one thing in common. They are at the receiving end of your communication. They may be your friends, foes, clients, colleagues, sometimes unfamiliar faces, or a medley of all these. The nature of your audience has a direct impact on the strategy you devise for your presentation. Hence it is necessary to have some prior knowledge of the audience’s characteristics.
  • 5. If you are going to speak about something controversial or you have to break bad news perhaps, set aside some time before your presentation to chat with those who will be affected. This will help you to:  Build support  Anticipate problems  Consider strategies.
  • 6. ORGANIZING CONTENTS People vary in their ability to speak confidently in public. When you face an audience you should expect to feel a little nervous. Without a little nervous excitement, you could end up making a dull, lifeless presentation. Always prepare more material than required, as this will help you feel confident.
  • 7.  Make eye contact  Begin with a smile  Take some time to relax.  Arrange the contents into three major parts namely,  Introduction  Main body  Conclusions.  Say what you want to say; say it; then say what you’ve already said.
  • 8. WAYS TO CONTROL ANXIETY  Make sure you are well-rehearsed:  Panic sets in f you are not fully prepared. Work on your timing. Rehearse infront of a practice audience.  Warm up with relaxation exercises:  Relax tense muscles with some simple exercises. This will help to avoid feeling nervous and shaky.  Expect the unexpected:  Accept that things may not go according to plan. Keep your humour intact.
  • 9. INTRODUCTION OF PRESENTATION The introduction comprises the porch or the opening statement, the aim, and the layout. The porch can be a question, a sincere greeting, or a starting statement. This catches the attention of your audience and prepares them to listen to the rest of your presentation. After the porch, state clearly and precisely the purpose of your presentation. A good introduction is a vehicle to lead the audience into the main body of the speech.
  • 10. MAIN BODY The main body, the discussion, or the text part follows the subsequent to introduction and supports your aim or specific purpose. The major points you highlighted in your opening will be expanded upon here.
  • 11. TYPES OF PATTERNS TO ORGANIZE THE MAIN BODY  CHRONOLOGICAL: Here, you can arragne sequentially (i.e.), in the order in which the events occurred or appeared before you.  CATEGORICAL: The entire presentation can be divided into various topics and sub-topics arranged on the basis of subordination and co-ordination.
  • 12.  CAUSE AND EFFECT: Here you have to illustrate and explain the causes of the situation and then focus on the effects.  PROBLEM- SOLUTION: Here you divide the presentation into two parts. In the first part describe and analyse the cause and effect of the problem. After the analysis you move on to the main objective of your presentation to suggest or purpose a solution to the problem.
  • 13. CONCLUSIONS You can conclude your presentation by reviewing the main points. Give a signal such as to sum up, to conclude, to review. As you conclude, remind the audience briefly about the purpose of your presentation, which could be either to persuade them or to inform them. Tell them what you want them to do, think, or remember based on your presentation.
  • 14. EXTRA TIPS  Avoid temptation to wrap up in haste.  You can also conclude with a quotation or recall the earlier story.  It is also important that you learn how to quickly divert irrelevant questions, so as to avoid wasting everybody’s time. Thus, these are the effective presentation strategies that are to followed by which our presentations can be made more effective.