Association of Fundraising Professionals Dallas. Presentation on how to effectively use social media to reach new and current donors, push your message and give and deck using social media.
Social media provides opportunities for businesses to build relationships and share their story in a transparent way. It allows for two-way communication and is an important tool for listening to customers. While social media can be overwhelming at first, businesses should start by setting up profiles on the key platforms of Facebook, Twitter, and LinkedIn, and focus on listening, sharing quality content consistently across platforms, and measuring their progress over time.
Sustainable Social Media discusses common myths about social media and provides tips for real estate agents to effectively utilize social media. Some key points:
- Social media is not just for teenagers or geeks, but people of all ages, including over half of users being over 35.
- Goals should be set and progress measured to show how social media can benefit real estate business.
- Listening on social media is important to stay informed on industry and customers.
- An "About Me" section and regular posting helps agents share their personality and story.
- Consistency across platforms is important to build an online brand.
- Services like consultations or social media management can help agents
Brad Kleinman of WorkSmart Integrated Marketing discusses the importance of Facebook Public Profiles and how to get started today. Follow Brad at http://www.twitter.com/bradkleinman or http://www.Facebook.com/brad.kleinman
Slides from my presentation to the Teaching With Technology community of practice (CHEP - University of Delaware). Related blog post: http://tinyurl.com/nnuq2q
This document provides an introduction to social media for newcomers. It defines social media as online services that allow users to communicate, collaborate, and share content. Examples of popular social media sites are given in each category, including blogs, social networks, wikis, video and photo sharing sites. Some key statistics are presented, such as 50% of Facebook users logging in daily and over 4 billion photos shared on Flickr. Finally, tools for streamlining social media use across multiple networks are briefly described.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
Social media provides opportunities for businesses to build relationships and share their story in a transparent way. It allows for two-way communication and is an important tool for listening to customers. While social media can be overwhelming at first, businesses should start by setting up profiles on the key platforms of Facebook, Twitter, and LinkedIn, and focus on listening, sharing quality content consistently across platforms, and measuring their progress over time.
Sustainable Social Media discusses common myths about social media and provides tips for real estate agents to effectively utilize social media. Some key points:
- Social media is not just for teenagers or geeks, but people of all ages, including over half of users being over 35.
- Goals should be set and progress measured to show how social media can benefit real estate business.
- Listening on social media is important to stay informed on industry and customers.
- An "About Me" section and regular posting helps agents share their personality and story.
- Consistency across platforms is important to build an online brand.
- Services like consultations or social media management can help agents
Brad Kleinman of WorkSmart Integrated Marketing discusses the importance of Facebook Public Profiles and how to get started today. Follow Brad at http://www.twitter.com/bradkleinman or http://www.Facebook.com/brad.kleinman
Slides from my presentation to the Teaching With Technology community of practice (CHEP - University of Delaware). Related blog post: http://tinyurl.com/nnuq2q
This document provides an introduction to social media for newcomers. It defines social media as online services that allow users to communicate, collaborate, and share content. Examples of popular social media sites are given in each category, including blogs, social networks, wikis, video and photo sharing sites. Some key statistics are presented, such as 50% of Facebook users logging in daily and over 4 billion photos shared on Flickr. Finally, tools for streamlining social media use across multiple networks are briefly described.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
Digital surrey me and my web shadow slide show edition Antony Mayfield
This document provides advice on how to manage your online reputation by understanding how networks and the web work. It outlines 9 rules for curating your online presence and digital identity, including checking your web shadow, being the primary source of information about yourself, understanding your networks, being present and useful online, maintaining public and private profiles, knowing that anything posted is permanent, developing a thick skin, and recognizing that the online world is still part of the real world. The overall message is that how much you understand about networks can impact your future freedom, wealth, and participation online.
Social media provides new opportunities for businesses to connect with customers and promote their brand. It allows sharing of content like photos, videos and blogs. While social media involves a lot of noise, it can help businesses through customer service, marketing, sales and thought leadership if integrated with an existing online strategy. The document provides tips on setting up accounts on major social networks like Facebook and Twitter, listening to conversations, building an audience and engaging in discussions to build relationships.
This document discusses the importance of social media for start-ups and businesses. It notes that the world has shifted to social media which defines community boundaries, so companies must engage communities through social or risk being left behind. It emphasizes that social media requires focusing on people, processes, and technology. Specifically, it highlights the need to develop social media strategies and tactics, identify roles and skills, write plans down, track engagement and metrics across various social platforms, and monitor crisis communication. It also provides examples of common tools used for social media including smartphones, tablets, and social networking platforms.
This document provides information about using YouTube and Flickr for social media purposes. It lists the URLs for the Greater Phoenix and Loudoun, VA YouTube and Flickr pages as examples. It then outlines several learning objectives about using YouTube and Flickr as part of an overall marketing plan, only using them if sufficient content exists, how to set them up and track views. Tips are provided for content approach, profiles, tags and reviews. Statistics about video uploads and views on YouTube and photos archived on Flickr are also listed.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
This document provides an overview of using social media for business purposes. It discusses designing online communication and networking strategies, tracking social conversations, claiming your business name on social platforms, creating shareable content, measuring the impact of social media on business metrics like sales and customer satisfaction, and using social media to get media coverage and increase search engine visibility. The goal is to help businesses optimize their social media presence and add value to the bottom line.
The document provides information about using Twitter for marketing and communication purposes. It discusses getting started on Twitter, including setting up a profile and account. It also covers Twitter lingo and features, such as hashtags, retweets, favorites and notifications. Instructions are given for connecting Twitter to other social media platforms like Facebook and LinkedIn. The overall purpose is to educate users on how to effectively use Twitter to promote themselves, bands, or businesses.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The key is listening to supporters, actively engaging in conversations on various sites, and thinking long-term about building trust and relationships, not just short-term results.
This webcast will provide you with best practices and tips that will get you up and running with social media tools Twitter, Facebook, YouTube, LinkedIn, blogs, email and website to engage your constituents and others on the world wide web. More importantly, this webcast will show you tools that will make this outreach efficient and effective using the human and financial resources you have now! Can we raise money using social media ? the answer is yes! How much and setting expectations is the issue. Bring your questions ? we have answers!
At the conclusion of this session, participants will know how to: Effectively use appropriate social media for their organization, engage others in using the social media, use social media to raise money. create effective messages for social media, integrate a social media plan as part of communications, marketing and fundraising
This document discusses how to take control of your online presence through social media. It covers the basics of LinkedIn, Facebook, and Twitter and encourages the reader to answer five key questions: why they should be online, what they have to say, who they are trying to reach, how to find them, and how to connect and engage. The document provides tips on creating a consistent online profile across platforms and making yourself more "googleable" to increase your online presence.
Yes! You can raise $$ on Facebook (and other Social Networks)4Good.org
This session presents strategies, best practices and tips for fundraising on social networks including Facebook and house networks (i.e. social networks on your nonprofit’s own web site).
Using case studies and practical examples we’ll describe the best tactics for growing your social networking community and producing fundraising revenue from individual gifts, membership, events, peer-to-peer giving, sponsorship, and advertising on social networks.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The document recommends non-profits focus on listening, engaging others, giving up some control, being honest and authentic, and thinking long-term when using social media.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
2012-06-26 | Deutsche Welle Global Media Forum
New Approches to Education of Sustainable Development
Workshop 30 #WS30
Best Practice:
Internationale Sommeruniversität + Web 2.0
*You find the notes after the folios.*
Dr. Jutta Franzen
KMGNE
www.kmgne.de
The document discusses social media trends from 2010-2011. It provides statistics on time spent on social media, audience demographics, common activities, and growth trends. It then examines case studies of successful social media campaigns for Old Spice, Queensland Tourism, and United Airlines. Finally, it suggests strategies for the future, including listening to customers, involving them in product development, creating useful and shareable content, focusing on corporate social responsibility, measuring return on investment, and exploring opportunities in virtual worlds.
Life is one big sequence of events. This document proposes a turn-key platform to help high schools capture, curate, and share local events live. It would provide high schools with equipment, a live broadcasting portal, streaming platform, and tools to curate and distribute content to viewers on mobile/tablet and social media. The platform aims to capitalize on the growing market for hyper-local video content among high schools, their students, and connected family members, totaling over 100 million people.
The document discusses the problem of managing multiple online profiles across different social networks and proposes some potential solutions. It notes that social networks have different purposes and audiences, making it challenging to present a unified identity. The author is looking for ideas on how to better aggregate profiles across networks through a tool that allows grouping and scheduling customized updates to each platform.
1) The document analyzes how major brands with TV advertising use Facebook and identifies four strategies: passive brands with no clear strategy, sender brands that push information, host brands that provide engaging content, and friend brands that prioritize interaction.
2) It finds that sender brands have the highest interaction rates and fan growth, while interaction rates vary more widely for other strategies. Successful strategies require regular, relevant posts and defining the brand and user roles.
3) Key insights are that big brands are developing on Facebook but vary significantly in approach; interaction requires activation beyond campaigns; and regular content is more important than one-off efforts. Defining objectives for the brand's Facebook role is important to create effect.
Social Media: Why It Matters for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on why social media is important for the children's mental health world and will provide data as to who is using social media and how, why it matters, and what impact it can have on the field of children's mental health. Attendees will walk away with data and language they can use to then persuade others in their organizations, community and system of care efforts to use social media, and give it the time and energy that's required to use it successfully.
Digital surrey me and my web shadow slide show edition Antony Mayfield
This document provides advice on how to manage your online reputation by understanding how networks and the web work. It outlines 9 rules for curating your online presence and digital identity, including checking your web shadow, being the primary source of information about yourself, understanding your networks, being present and useful online, maintaining public and private profiles, knowing that anything posted is permanent, developing a thick skin, and recognizing that the online world is still part of the real world. The overall message is that how much you understand about networks can impact your future freedom, wealth, and participation online.
Social media provides new opportunities for businesses to connect with customers and promote their brand. It allows sharing of content like photos, videos and blogs. While social media involves a lot of noise, it can help businesses through customer service, marketing, sales and thought leadership if integrated with an existing online strategy. The document provides tips on setting up accounts on major social networks like Facebook and Twitter, listening to conversations, building an audience and engaging in discussions to build relationships.
This document discusses the importance of social media for start-ups and businesses. It notes that the world has shifted to social media which defines community boundaries, so companies must engage communities through social or risk being left behind. It emphasizes that social media requires focusing on people, processes, and technology. Specifically, it highlights the need to develop social media strategies and tactics, identify roles and skills, write plans down, track engagement and metrics across various social platforms, and monitor crisis communication. It also provides examples of common tools used for social media including smartphones, tablets, and social networking platforms.
This document provides information about using YouTube and Flickr for social media purposes. It lists the URLs for the Greater Phoenix and Loudoun, VA YouTube and Flickr pages as examples. It then outlines several learning objectives about using YouTube and Flickr as part of an overall marketing plan, only using them if sufficient content exists, how to set them up and track views. Tips are provided for content approach, profiles, tags and reviews. Statistics about video uploads and views on YouTube and photos archived on Flickr are also listed.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
This document provides an overview of using social media for business purposes. It discusses designing online communication and networking strategies, tracking social conversations, claiming your business name on social platforms, creating shareable content, measuring the impact of social media on business metrics like sales and customer satisfaction, and using social media to get media coverage and increase search engine visibility. The goal is to help businesses optimize their social media presence and add value to the bottom line.
The document provides information about using Twitter for marketing and communication purposes. It discusses getting started on Twitter, including setting up a profile and account. It also covers Twitter lingo and features, such as hashtags, retweets, favorites and notifications. Instructions are given for connecting Twitter to other social media platforms like Facebook and LinkedIn. The overall purpose is to educate users on how to effectively use Twitter to promote themselves, bands, or businesses.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The key is listening to supporters, actively engaging in conversations on various sites, and thinking long-term about building trust and relationships, not just short-term results.
This webcast will provide you with best practices and tips that will get you up and running with social media tools Twitter, Facebook, YouTube, LinkedIn, blogs, email and website to engage your constituents and others on the world wide web. More importantly, this webcast will show you tools that will make this outreach efficient and effective using the human and financial resources you have now! Can we raise money using social media ? the answer is yes! How much and setting expectations is the issue. Bring your questions ? we have answers!
At the conclusion of this session, participants will know how to: Effectively use appropriate social media for their organization, engage others in using the social media, use social media to raise money. create effective messages for social media, integrate a social media plan as part of communications, marketing and fundraising
This document discusses how to take control of your online presence through social media. It covers the basics of LinkedIn, Facebook, and Twitter and encourages the reader to answer five key questions: why they should be online, what they have to say, who they are trying to reach, how to find them, and how to connect and engage. The document provides tips on creating a consistent online profile across platforms and making yourself more "googleable" to increase your online presence.
Yes! You can raise $$ on Facebook (and other Social Networks)4Good.org
This session presents strategies, best practices and tips for fundraising on social networks including Facebook and house networks (i.e. social networks on your nonprofit’s own web site).
Using case studies and practical examples we’ll describe the best tactics for growing your social networking community and producing fundraising revenue from individual gifts, membership, events, peer-to-peer giving, sponsorship, and advertising on social networks.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The document recommends non-profits focus on listening, engaging others, giving up some control, being honest and authentic, and thinking long-term when using social media.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
2012-06-26 | Deutsche Welle Global Media Forum
New Approches to Education of Sustainable Development
Workshop 30 #WS30
Best Practice:
Internationale Sommeruniversität + Web 2.0
*You find the notes after the folios.*
Dr. Jutta Franzen
KMGNE
www.kmgne.de
The document discusses social media trends from 2010-2011. It provides statistics on time spent on social media, audience demographics, common activities, and growth trends. It then examines case studies of successful social media campaigns for Old Spice, Queensland Tourism, and United Airlines. Finally, it suggests strategies for the future, including listening to customers, involving them in product development, creating useful and shareable content, focusing on corporate social responsibility, measuring return on investment, and exploring opportunities in virtual worlds.
Life is one big sequence of events. This document proposes a turn-key platform to help high schools capture, curate, and share local events live. It would provide high schools with equipment, a live broadcasting portal, streaming platform, and tools to curate and distribute content to viewers on mobile/tablet and social media. The platform aims to capitalize on the growing market for hyper-local video content among high schools, their students, and connected family members, totaling over 100 million people.
The document discusses the problem of managing multiple online profiles across different social networks and proposes some potential solutions. It notes that social networks have different purposes and audiences, making it challenging to present a unified identity. The author is looking for ideas on how to better aggregate profiles across networks through a tool that allows grouping and scheduling customized updates to each platform.
1) The document analyzes how major brands with TV advertising use Facebook and identifies four strategies: passive brands with no clear strategy, sender brands that push information, host brands that provide engaging content, and friend brands that prioritize interaction.
2) It finds that sender brands have the highest interaction rates and fan growth, while interaction rates vary more widely for other strategies. Successful strategies require regular, relevant posts and defining the brand and user roles.
3) Key insights are that big brands are developing on Facebook but vary significantly in approach; interaction requires activation beyond campaigns; and regular content is more important than one-off efforts. Defining objectives for the brand's Facebook role is important to create effect.
Social Media: Why It Matters for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on why social media is important for the children's mental health world and will provide data as to who is using social media and how, why it matters, and what impact it can have on the field of children's mental health. Attendees will walk away with data and language they can use to then persuade others in their organizations, community and system of care efforts to use social media, and give it the time and energy that's required to use it successfully.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Social media, especially Facebook, can increase business success through branding, customer retention, and B2C activities. Facebook has over 500 million active users and is the largest social media platform. However, the click-through rate on Facebook ads is typically lower than other channels at around 0.1%. While businesses can promote themselves, the broad audience on Facebook makes it difficult to target specific customers. Overall, Facebook is best for branding and promoting to consumers, rather than direct lead generation.
This document discusses how new technologies are enabling new forms of engagement and interaction online through crowdsourcing, social networking, location-based services, augmented reality, and integrating websites with social media platforms. It notes that while technology empowers people, it can also take things away, and addresses challenges around supporting artists in the digital age.
This document discusses using content effectively across social media channels, noting that content should be coordinated across websites, blogs, email newsletters, print materials and mobile. It provides examples of creating monthly content menus and evaluating content performance based on metrics like reach and engagement. Nonprofits are encouraged to plan out content in advance and then analyze what types of content are most effective for their organization.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
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Effective & Efficiently Using Social Media to Advance your Mission
1. 3/21/2010
1. Where R U in SM?
2. Part of a marketing/communication plan
g p
3. Message focus
4. All about relationships
5. Give and take
6. Coordination
7. People
8. Money
M
1
2. 3/21/2010
Did You Know?
TakeNoGlory
Did You Know Best Of Shift Happens Video Dec 2009 Using
four recent sources from YouTube. Did You Know 4.0
http://www.youtube.com/watch?v=hyZRS0BnpAI
Social Network Opportunities
Facebook - 3 x/day
y
Twitter – 6 x/day
YouTube 3 x/week
Blog – 2-3 x/week
LinkedIn – update/respond
MySpace
Flickr
Ning or House Account
Plaxo
2
3. 3/21/2010
Social Networks &
Prospect Research
F b k
Facebook
LinkedIn
YouTube
Blog
Bl
LinkedIn
Traditional Media New Media
Email signatures
g Social media policy
p y
E-News with SM links Twitter – Tweeters
Website updates Blog - Bloggers
Collateral materials Facebook Fan Page
Annual report Causes Page
Press releases YouTube
Calendar f
C l d of events Photos
Ph
3
4. 3/21/2010
Marketing/Communication Plan
Messages
Master calendar
Calls to action (CTA)
Click Thru Rates (CTR)
Maintain
Exit strategy
Coordinate calendars
Message of the
week/month
Who’s
pushing/responding?
Variations on a theme
4
5. 3/21/2010
Selling to Leadership
Risk of Ignoring
Plan
Crisis Management
Plan
Measure/Evaluate
People
September November 1st
News/annual report
ews/a ua epo t Mail appeal
Email appeal
Blog to Fan page
Fan page/Causes update
Video to Fan page Blog to Fan page
October Video to Fan page
Email December
Blog to Fan page News
Video to Fan page Blog to Fan page
Video to Fan page
Fan page
Thank you letters
Holiday cards
5
6. 3/21/2010
Relationships - Then and Now
1 way v 2 way
v.
Speed
Expectations
Formal v. Informal
Style
Based on Donor Interests
Listening
Google alerts
Monitor
Dialogue
Di l
Authenticity
6
7. 3/21/2010
Communication from you
Email Forward 2 Friend
News/Enews
Forward 2 Friend
Your Peeps Phone
p
Status Updates
Retweets
Blog
Add This Widget
Forward 2 Friend
Facebook
Add This Widget
Twitter
Your
Website & MySpace
Email
Blog LinkedIn
Blog
Flickr
7
8. 3/21/2010
People and $ Power
Consistency
Response time
Work the plan
Report
Report
Measure everything
Social Media Tech @ Lunch!
Apps
Blog sites
Video
AddThis
8
9. 3/21/2010
Social Media Tech
Ping.fm
Hootsuite
Thwirl
Twibes
T ib
TweetDeck
Tweet You Later!
Keep up
Hire young
Make a plan
9
10. 3/21/2010
Thank You!
B b @3 l
Barbara@3talisman.com
www.3talisman.com
www.talismantol.wordpress.com
Facebook.com/talismanassociates
Facebook.com/talismanassociates
@BTalisman
@BT li
www.blogtalkradio.com/making-
www.blogtalkradio.com/making-a-
difference
10