3. COMMUNICATION
The transmission of information
and understanding through the
use of common symbols from
one person or group to
another.
Communication is the glue that
holds organizations together.
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4. The Communication ProcessThe Communication Process
MessageMessage MediumMedium ReceiverReceiver
FeedbackFeedback
CommunicatorCommunicator
Who... says what... in what way... to whom...
...with what effect?
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5. Communicator
Communicator or sender is the
person who communicates the
idea, understandings and
information. A sender makes
use of symbols to convey the
message and produce the
required response.
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6. Message
Message is the encoded idea
transmitted by sender.
communication process begins
with deciding about the
message to be conveyed. It
must be ensured that the main
objective of the message is
clear.
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7. Medium
Medium is a means used to exchange /
transmit the message. The sender must
choose an appropriate medium for
transmitting the message. The choice of
appropriate medium of communication
is essential for making the message
effective and correctly interpreted by
the recipient.
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8. Receiver
Receiver or Decoder is a person for
whom the message is
intended. The degree to which the
decoder understands the message
is dependent upon various factors
such as knowledge of recipient,
their responsiveness to the
message etc.
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9. Feedback
Feedback is the main component of
communication process. Feedback
may be verbal (through words) or
non-verbal (in form of smiles,
sighs, etc.). It may take written
form also in form of memos,
reports, etc.
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10. Nonverbal communication
–– Messages sent with body
posture, facial expressions,
and head and eye movements.
It is as important as verbal
communication..
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11. Barriers to Communication
Physical barriers- yelling across the
hall, communicating from different
locations
Perceptual barriers- we all see the
world differently
Cultural barriers- group behaviors
Language barriers- not everyone is
familiar with all languages or jargon
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12. 1. CLARITY
2. CORRECTNESS
3. CONCISENESS
4. COURTESY
5. CONSIDERATION
6. COMPLETENESS
7. CONCRETENESS
7Cs OF COMMUNICATION
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13. CLARITY
Definite purpose of writing
Clearly communicated
Correct sentences
Readable and understandable
Insert examples
Short and familiar words
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14. CORRECTNESS
No mistake of grammar
No mistake of punctuations
No mistake of spellings
Information should be accurate
Neat and clean handwriting
Paragraph should be in proper
sequence
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