The quality of our future lives will be determined by the quality of communications we have today. Communication is a four step process of building rapport, identifying communication styles, tailoring messages to different styles, and getting feedback. Successful people develop rapport at an unconscious level through being in sync with gestures, tonality, and replaying what they heard. Identifying and matching communication styles ensures maximum effectiveness when delivering a message. The outcome of communication is the feedback received, and continual improvement is important.