Startups looking to attract global investors should focus on key areas including a clear business model with proven unit economics, scalability potential, and a thorough understanding of the competitive landscape. Compliance with regulations is crucial to avoid legal issues, while familiarity with valuation structures and managing investor expectations are also important. Ultimately, having a strong, competent management team is essential, as investors prioritize the skills and track record of the team behind the startup.

1. 6 Things Startups Should Do To
Appeal To Global Investors

2.  Introduction
 Key points that Startups should be focused on to attract global
investors
 Business Model
 Scalability
 Competitor Landscape
 Compliance
 Valuation & Structure
 Perfect
Management Team

3. Introduction
 Global investors are continuously looking for best growth corridors
 They will invest where opportunity exists
 It is not necessary that a startup has to be focused on global market
 Startups should be very clear on market segments they will own

4. Lets take a look at key points that Startups should be
focused on to attract global investors

5. Business Model
 Be crystal clear on the business model & how it will prove successful
 Unit economics should make sense before attracting any investment
 Business model should be tested & initial traction proven profitably
 Model should be applicable in different markets & have a global outlook
 Unique positioning should be determined
 Investors look to fund unique projects that are not easily replicated
 Global Investors are motivated by the next big thing like anyone else

6. Scalability
 Your venture & the underlying service offering have to be scalable
 As a venture grows various aspects of the business change
 Sufficient people should be interested to scale the business
 A really cool, unique idea, may not be fundable if it is not scalable
 Be aware of market size & market segment as investors need to believe a
market opportunity exists & revenues can be generated
 Impacts of growth should be clearly thought through & step changes should be
well defined

7. Competitor
Landscape
 Be aware of who the competitors are
 Competitors may be using different business models but approaching the
same opportunity
 Cost of competition & how to defend your venture should be determined
 Be very clear what your plans are for different scenarios & have some
scenario planning

8. Compliance
 Compliance is important for global investors while it may not be
emphasized as much by local investors
 Startups must be very vigilant with compliance on various fronts like
 taxation & structure of the company
 board & company secretary compliances
 banking & FDI compliances
 various employment & benefits compliances
 No investor likes surprises soon after they invested
 Non compliance may lead to injunctions & other legal matters

9. Valuation & Structure
 You must become familiar with various structures of debt & equity
 It is important to understand differences & what associated terms
mean
 Different valuations may be attached to different structures
 You need to be clear on how much you are willing to dilute & what
amount are you trying to raise
 Break even position & time horizon should be indomitable

10. Perfect
Management Team
 The right team is the most important factor in attracting venture
capital funding
 Investors are highly likely not to invest if they are not impressed with
your management team
 Early stage investing has high degrees of uncertainty venture
capitalists require a high level of conviction that the team has
necessary skills, domain expertise & diversity
 Your team should have complementary skills with a track record of
collaborating well

11. Images are for representation purposes only