1) The document outlines 6 steps for successfully implementing national public warning systems based on lessons learned from implementations in the Netherlands, New Zealand, and United Kingdom. The steps are: have a clear government mandate and requirements, define ownership and responsibilities, engage all stakeholders early on, partner with an experienced provider, educate the population to ensure adoption, and start the process. 2) Case studies of public warning system implementations using cell broadcast technology in the Netherlands, New Zealand, and UK are provided. Challenges included being pioneers, lack of device support initially, and coordination between groups. Lessons learned include designing for security early on and having clear device requirements. 3) Everbridge is highlighted as the technology provider

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6 Steps to Success -
Implementing National
Public Warning
Systems
Peter ter Beek
Director Global Implementations
October 6th, 2021

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20+ years of experience and expertise all over the world
ENGINEERED, BUILT
& SUPPORTED IN EU
COMPLIANT WITH
EECC ART 110
NO 3rd PARTY
DEPENDENCY
Nationwide PWS implementation:
Challenges and Lessons Learned

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The Netherlands: NL-ALERT
Cell Broadcast
In The Netherlands

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The Netherlands: NL-ALERT
Population
17.3 million
Sending Authority:
Ministry of Justice and
Security
Reach & Speed of Alerts
94% reach
Alerts delivered in seconds
Historic Use Cases
Fire
Terrorist attack
Severe weather
COVID-19
Alerting Incidents
173 NL-Alerts
broadcast in 2019
Key Implementation Challenges:
• Pioneer: First PWS in Europe
• No support for CB client on many
handsets (2009-2012)
• No Public Alerting “Chain of Command”
COVID-19
Pandemic Management
Cell Broadcast
NL-Alert
broadcast in
the area
of Venlo on 7
August 2018
because of a
large toxic fire.
NL-Alert 22-03-2020 11:29
Follow up instructions National Government: keep distance of
1,5 meter! Are you sick or having a cold? Stay at home. Protect
yourself and the people around you. Together against Corona.
Front End

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The Netherlands: NL-ALERT
Cell Broadcast
In New Zealand

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New Zealand Emergency Mobile Alerts
Population
5 million
Sending Authority
NEMA
Reach
90+%
Historic Use Cases
COVID-19 national alerts
Ammonia release
Severe weather
Boil water alerts
Wildfire evacuations
Fire CBD Auckland
Flood evacuations
Mobile Operators
Spark
Vodafone
2Degrees
Cell Broadcast
Key Implementation Challenges:
• Fastest ever: under 100 day implementation
• All 3 MNO's in parallel
• New CB channel standard requirement
• Presidential to Emergency alerts
• Strong public awareness campaign

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The Netherlands: NL-ALERT
Cell Broadcast
In The United Kingdom

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UK: National Public Warning System
Population
67 Million
Sending Authority:
Cabinet Office
Government Digital Services
Use Cases
National and regional critical
events
Status
Everbridge selected as
technology vendor for Cell
Broadcast
Mobile Operators
3three
Telefonica
BT/EE
CB
Key Implementation Challenges:
• New high level security requirements from National
Cyber Security Center
• Integration with new in-house governmental broker
• All projects achieved remotely due to COVID-19!

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UK: National Public Warning System
Population
67 Million
Sending Authority:
Cabinet Office
Government Digital Services
Use Cases
National and regional critical
events
Status
Everbridge selected as
technology vendor for Cell
Broadcast
Mobile Operators
3three
Telefonica
BT/EE
CB
What went well:
• Cooperation between MNO and suppliers, shared
environment for key project doc’s, daily calls
• End2end design documents
• Early field test

10. © Everbridge, Inc. Confidential & Proprietary. 10
UK: National Public Warning System
Population
67 Million
Sending Authority:
Cabinet Office
Government Digital Services
Use Cases
National and regional critical
events
Status
Everbridge selected as
technology vendor for Cell
Broadcast
Mobile Operators
3three
Telefonica
BT/EE
CB
Main lessons learned:
• Security by design: (minimal) security controls should
be defined before start of project
• Need clear and consistent Device Requirements for
device manufacturers
• Systems ready ≠ Service launch

11. © Everbridge, Inc. Confidential & Proprietary. 11
1. Gov mandate: clear requirements
2. Clear line of ownership/responsibilities of PWS
3. Engage all stakeholders early on and share information
4. Partner with a reliable, experienced provider
5. Educate the population and visitors to ensure adoption
6. Start the process today
6 Steps to Successful PWS Deployment

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Request your free consultation here:
PublicWarning@everbridge.com
Thank You

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