Pablo Gomez, Mass Notification Systems Strategic Marketing Director, Genasys – Multi-channel public warnings adding value in combination to evacuation management solutions

1. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Confidential and Proprietary
Genasys Multi-Channel Public
Warning and Evacuation Solutions
Pablo Gómez
pgomez@Genasys.com
EENA Conference 2021, Riga

2. Confidential and Proprietary Copyright 2021 · Genasys Inc.
We Are Genasys
The Critical Communications Company
Genasys, US international company, headquarters in US, Spain, Canada,
Dubai and Singapore, commercial representatives all over the world
The only critical communications platform that unifies software and
hardware to provide geo-targeted alerts to mobile phones and audible
notifications through acoustic speaker systems with industry-leading vocal
clarity and area coverage
More than 20 years experience, systems in more than 70 countries

3. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Extensive experience
US Defence Nationwide State and Local Government Associations

4. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Maximizing the Attention Rate
Multi-Channel Communication
Penetration
Attention
Understanding
Action!
Multiple channels maximize penetration in different
circumstances: outdoor/indoor, day/night, quite/loud places…
Different groups of people pay attention to different channels
Finding expanded information helps understanding
Reinforcing communication through multiple channel makes
citizens understand that the emergency really concerns them

5. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Multi-Channel
End to End
Flexible Deployment
Fully Integrated Warning
and Evacuation System
Cloud IP Based
On premises
Managed Services

6. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Genasys End to End Smart Messaging
Genasys Fulfills EECC Article 110
EECC’s Article 110 (Dec. 2018); Obligation
to implement a Public Warning System
(Reverse 112) by June 2022
European Electronic
Communications Code
With the capacity to reach all mobile phone users
in proximity to emergencies
Location Based SMS: Front End + Back End
Cell Broadcasting: Cell Broadcasting Entity (CBE) and
Cell Broadcasting Center (CBC)
Combination of LB SMS + CB + Other channels

7. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Genasys Mass Notification & Public Warning
+

8. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Embedded in the Emergency
Management infrastructure
Integrated System

9. Confidential and Proprietary Copyright 2021 · Genasys Inc.
Genasys Zonehaven
All in One Place, Facilitating Evacuations
Integrated Evacuation Platform
All information in one place, avoiding confusions
Evacuation pre-planning with hyper-local
knowledge
Common operating tool, facilitates coordination
Common
Operating
Picture
Community
Engagement
Alerts and
Notifications
Training
and drills
Effective
Preplanning

10. Confidential and Proprietary Copyright 2021 · Genasys Inc.
THANK YOU
www.genasys.com
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