EzCoach is a message tailoring system created in 2008 to help professors design personalized class experiences for students. It is currently run as a volunteer project with an unstable $75,000 yearly budget from the University of Michigan, preventing full-time employees. EzCoach's competitive advantages include borrowing reusable content, a straightforward framework, and tailoring based on student performance data. Its future success depends on continued professor buy-in and flexibility to expand its capabilities.

1. EECS 441 Company Preso
EzCoach
UM LS&A Physics Dept. Xi Huang (huangxi)

2. Problem…
Caught in the Middle
How do teachers design class?
Burdon on:
• Prof. and Teach
• Students
Photo Credit: Stuck in the Middle — http://www.flprobatelitigation.com/files/2014/09/stuck_in_the_middle.jpg

3. Tim Mckay
2008 — Michigan Tailoring System (MTS)
2012 — E2Coach
2013 — EzCoach
Latest: Integration — system and data
History of EzCoach Message Tailoring System
Personal Coach

4. Financial Information
Unstable funding from the U
• Volunteering Project Manager
• $75,000 for the year
• Cannot afford full-time employees

5. What’s Hot
“Borrow” reusable content from others
Straightforward framework
Tailoring based on student performance

6. Secret Source
Roots in the Users
— Professors’ buy in
Flexibility to expand
— Echo360

7. Story Time Once upon a UX Research…
https://ecoach.lsa.umich.edu/authoring/#

8. • w3widget
• Qualtrics
• Tsugi
Competition No direct competition

9. Educational application
No direct competitor
Roots in university
Future…… UP IF DONE RIGHT