Presentation to 2009 Delaware Governor's Conference on Tourism, providing overview of ways/reasons for tourism bureaus and attractions to leverage the Internet, particularly mobile and social media channels.
This document discusses strategies for contextual advertising and advocacy marketing to mothers. It recommends building an understanding of target mothers by considering their lifestage, mindset, and general interests. Both contextual ads and advocacy efforts should aim to reach mothers in the right context by understanding what they are thinking about. The document outlines processes for implementing contextual and advocacy campaigns, including defining targets, identifying purchase triggers, briefing agencies, selecting platforms, and ongoing optimization.
What's Your Story? Designing Social Media EngagmentEve Simon
The document provides guidance on developing an effective social media strategy for a healthcare organization. It discusses exploring social engagement, telling on-brand stories, listening on social media, and measuring success. Key topics covered include developing personas, crafting content like images and videos, best practices for publishing on different social channels, and tools for monitoring and measuring engagement. The overall goal is to thoughtfully plan, create, and analyze a social media presence that increases awareness and engagement around health-related issues.
This document discusses how insurance agents can use social media as a communications opportunity. It notes that communication has been democratized through social platforms and outlines some major social media sites like Facebook and Twitter. The document then provides tips for insurance agents on how to use social media effectively, including focusing on relationship building, engaging in conversations, and measuring effectiveness through metrics like new relationships and increased revenue. Overall, it encourages agents to use social media in an educational way to build awareness of their brand and expertise.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
The Public Relations Society of America created a new definition of PR in 2011 to reflect how PR now operates within the digital age where user generated content and engagement are essential. Modern PR creates and manages new media like social media and blogs, and engages customers and journalists through new media outlets. For the Ventura Visitor's Center PR to succeed, it must capture stories that people are engaged with, help create, and will share with friends by providing easily shareable, relatable content. The PR plan outlines strategies like blogging regularly, curating user generated local stories and images, and directing journalists to website content instead of press releases to encourage sharing and engagement.
Substituting websites with social media sitesTang Wai
The document compares websites and social media sites, noting their differences and strengths/weaknesses. Websites are static and one-way while social media is interactive. Social media reaches wider audiences faster but has less control. It presents opportunities like wider marketing and feedback, but challenges like loss of credibility. The document recommends integrating social media into websites for control, and using different social platforms appropriately based on their functions.
The Importance of Social Media - 2014 Maine Innkeepers Association ConferenceShannon Kinney
Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
This document discusses strategies for contextual advertising and advocacy marketing to mothers. It recommends building an understanding of target mothers by considering their lifestage, mindset, and general interests. Both contextual ads and advocacy efforts should aim to reach mothers in the right context by understanding what they are thinking about. The document outlines processes for implementing contextual and advocacy campaigns, including defining targets, identifying purchase triggers, briefing agencies, selecting platforms, and ongoing optimization.
What's Your Story? Designing Social Media EngagmentEve Simon
The document provides guidance on developing an effective social media strategy for a healthcare organization. It discusses exploring social engagement, telling on-brand stories, listening on social media, and measuring success. Key topics covered include developing personas, crafting content like images and videos, best practices for publishing on different social channels, and tools for monitoring and measuring engagement. The overall goal is to thoughtfully plan, create, and analyze a social media presence that increases awareness and engagement around health-related issues.
This document discusses how insurance agents can use social media as a communications opportunity. It notes that communication has been democratized through social platforms and outlines some major social media sites like Facebook and Twitter. The document then provides tips for insurance agents on how to use social media effectively, including focusing on relationship building, engaging in conversations, and measuring effectiveness through metrics like new relationships and increased revenue. Overall, it encourages agents to use social media in an educational way to build awareness of their brand and expertise.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
The Public Relations Society of America created a new definition of PR in 2011 to reflect how PR now operates within the digital age where user generated content and engagement are essential. Modern PR creates and manages new media like social media and blogs, and engages customers and journalists through new media outlets. For the Ventura Visitor's Center PR to succeed, it must capture stories that people are engaged with, help create, and will share with friends by providing easily shareable, relatable content. The PR plan outlines strategies like blogging regularly, curating user generated local stories and images, and directing journalists to website content instead of press releases to encourage sharing and engagement.
Substituting websites with social media sitesTang Wai
The document compares websites and social media sites, noting their differences and strengths/weaknesses. Websites are static and one-way while social media is interactive. Social media reaches wider audiences faster but has less control. It presents opportunities like wider marketing and feedback, but challenges like loss of credibility. The document recommends integrating social media into websites for control, and using different social platforms appropriately based on their functions.
The Importance of Social Media - 2014 Maine Innkeepers Association ConferenceShannon Kinney
Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
The document provides an overview of using social media for organizations. It discusses the benefits of social media including listening, publishing content, disseminating information, creating brands, and engaging in conversations. Specific platforms like Facebook, blogs, Twitter, and video are explained. Metrics, goals, audience profiling, and tools for social media are also covered. The document aims to help organizations develop social media strategies.
In the context of the competitive strategy class at New York University we created a new Social Network. The name of it wodabi.. the purpose of it, to take you ourt of your house.. to keep the handshake alive.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
Joi Podgorny is the Director of Community Engagement at Animal Jam who has over a decade of experience in online community management. She discusses her background working with kids media properties and provides tips on developing social media strategies, considering community management and gamification, and using business analytics for brands. Her presentation covers identifying target audiences, creating engaging content, selecting appropriate channels, and best practices for community building and measurement.
This is a brief presentation on what small businesses need to consider when getting started in social media. Simple, straightforward, with examples that work.
The document provides tips for nonprofits to succeed in social media and online fundraising. It discusses how the world has changed from trusting marketers to trusting each other through word-of-mouth recommendations. Nonprofits must get online, focus on supporters by building relationships rather than just asking for money, restructure relationships, show tangible impact, engage supporters to drive more supporters, be generous with their time, thank donors properly, and test and adjust their strategies. The overall message is that nonprofits must adapt to these changes to have success with social media and online fundraising.
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesAdCMO
This document discusses how online travel reviews have come to reshape marketing strategies in the travel industry. It finds that a majority of travelers now read and write online reviews and find them highly influential in deciding where to travel. While travelers view reviews as more credible than brand or social media recommendations, marketers must recognize differences in how consumers interact on review sites versus social networks. The widespread influence of reviews has led hotel marketers to increasingly respond by mining review data and fostering online communities around their brands.
The document discusses optimizing social media for brand building and insurance companies. It recommends that insurance companies be social by figuring out people's interests online, creating relevant social content, and being part of conversations. It provides data on popular search terms and interests for various regions to identify target audiences. Additionally, it suggests insurance companies engage audiences by being human, relevant to interests and trends, and incentivizing engagement through contests, hashtags and questions. Best practices for social platforms like Facebook, Twitter and events are also outlined.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
The document discusses how online marketing and social media have radically changed how organizations promote themselves and how people consume information. It emphasizes the importance of engaging audiences through creative content on social media platforms and reviews websites. It also stresses that online searches and mobile access are increasingly important for the travel industry, so companies need to optimize their websites and apps for mobile to satisfy customer expectations.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
This document discusses the issues around digital discourse and online reviews. It notes that as communication has increasingly moved online, ensuring trust and transparency is important. Several key challenges are outlined, including the decline of traditional media due to financial pressures, the rise of social media influencers and reviews, and issues around disclosure of paid relationships. The document provides recommendations for communicators, including embracing transparency, listening to feedback, and claiming spaces for reviews to build trust and credibility.
The document provides an overview of leveraging social media marketing for Lincoln Property Company's annual conference. It discusses the benefits of social media including improving branding, increasing traffic and building loyal advocates. It also outlines advanced tactics like contests and partnerships to drive engagement. Finally, it covers important fair housing best practices to comply with regulations when using social media for marketing housing.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
How Social Networks are changing consumer behaviorNick Court
- The document discusses how travelers extensively use the internet to research and book trips, with search engines and online reviews playing a key role in their decisions. It notes that social networks have become mainstream channels for conversations about travel experiences.
- It recommends that tourism businesses get involved in social networks by listening, engaging, adding value through relevant content, and meeting customers' needs in order to benefit from these new trends in how travelers search for and share information online. However, it warns that businesses must avoid poor service or dishonesty, as issues will now spread widely on social platforms.
Using Social Media to influence travel choicesFionn Downhill
This document discusses how social media can help promote travel to Arizona during difficult economic times. It provides statistics on social media usage, especially for travel planning. Two-thirds of U.S. leisure travelers use some form of social media, and 75% of internet users engage with social media. Reviews strongly influence travel decisions, with 97% considering reviews accurate. The document recommends a 4-step process for destinations: define goals, identify audiences, listen to conversations, and participate and enable sharing. Success can be measured by engagement metrics like mentions, visits, and branded searches. It predicts niche travel sites and reputation will grow in importance for travel planning in 2009.
The document provides an overview of using social media for organizations. It discusses the benefits of social media including listening, publishing content, disseminating information, creating brands, and engaging in conversations. Specific platforms like Facebook, blogs, Twitter, and video are explained. Metrics, goals, audience profiling, and tools for social media are also covered. The document aims to help organizations develop social media strategies.
In the context of the competitive strategy class at New York University we created a new Social Network. The name of it wodabi.. the purpose of it, to take you ourt of your house.. to keep the handshake alive.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
Joi Podgorny is the Director of Community Engagement at Animal Jam who has over a decade of experience in online community management. She discusses her background working with kids media properties and provides tips on developing social media strategies, considering community management and gamification, and using business analytics for brands. Her presentation covers identifying target audiences, creating engaging content, selecting appropriate channels, and best practices for community building and measurement.
This is a brief presentation on what small businesses need to consider when getting started in social media. Simple, straightforward, with examples that work.
The document provides tips for nonprofits to succeed in social media and online fundraising. It discusses how the world has changed from trusting marketers to trusting each other through word-of-mouth recommendations. Nonprofits must get online, focus on supporters by building relationships rather than just asking for money, restructure relationships, show tangible impact, engage supporters to drive more supporters, be generous with their time, thank donors properly, and test and adjust their strategies. The overall message is that nonprofits must adapt to these changes to have success with social media and online fundraising.
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesAdCMO
This document discusses how online travel reviews have come to reshape marketing strategies in the travel industry. It finds that a majority of travelers now read and write online reviews and find them highly influential in deciding where to travel. While travelers view reviews as more credible than brand or social media recommendations, marketers must recognize differences in how consumers interact on review sites versus social networks. The widespread influence of reviews has led hotel marketers to increasingly respond by mining review data and fostering online communities around their brands.
The document discusses optimizing social media for brand building and insurance companies. It recommends that insurance companies be social by figuring out people's interests online, creating relevant social content, and being part of conversations. It provides data on popular search terms and interests for various regions to identify target audiences. Additionally, it suggests insurance companies engage audiences by being human, relevant to interests and trends, and incentivizing engagement through contests, hashtags and questions. Best practices for social platforms like Facebook, Twitter and events are also outlined.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
The document discusses how online marketing and social media have radically changed how organizations promote themselves and how people consume information. It emphasizes the importance of engaging audiences through creative content on social media platforms and reviews websites. It also stresses that online searches and mobile access are increasingly important for the travel industry, so companies need to optimize their websites and apps for mobile to satisfy customer expectations.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
This document discusses the issues around digital discourse and online reviews. It notes that as communication has increasingly moved online, ensuring trust and transparency is important. Several key challenges are outlined, including the decline of traditional media due to financial pressures, the rise of social media influencers and reviews, and issues around disclosure of paid relationships. The document provides recommendations for communicators, including embracing transparency, listening to feedback, and claiming spaces for reviews to build trust and credibility.
The document provides an overview of leveraging social media marketing for Lincoln Property Company's annual conference. It discusses the benefits of social media including improving branding, increasing traffic and building loyal advocates. It also outlines advanced tactics like contests and partnerships to drive engagement. Finally, it covers important fair housing best practices to comply with regulations when using social media for marketing housing.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
How Social Networks are changing consumer behaviorNick Court
- The document discusses how travelers extensively use the internet to research and book trips, with search engines and online reviews playing a key role in their decisions. It notes that social networks have become mainstream channels for conversations about travel experiences.
- It recommends that tourism businesses get involved in social networks by listening, engaging, adding value through relevant content, and meeting customers' needs in order to benefit from these new trends in how travelers search for and share information online. However, it warns that businesses must avoid poor service or dishonesty, as issues will now spread widely on social platforms.
Using Social Media to influence travel choicesFionn Downhill
This document discusses how social media can help promote travel to Arizona during difficult economic times. It provides statistics on social media usage, especially for travel planning. Two-thirds of U.S. leisure travelers use some form of social media, and 75% of internet users engage with social media. Reviews strongly influence travel decisions, with 97% considering reviews accurate. The document recommends a 4-step process for destinations: define goals, identify audiences, listen to conversations, and participate and enable sharing. Success can be measured by engagement metrics like mentions, visits, and branded searches. It predicts niche travel sites and reputation will grow in importance for travel planning in 2009.
The document discusses strategies for engaging with social media as an organization. It recommends starting by listening and monitoring social conversations, then gradually increasing engagement over time. Key metrics for measuring success include engagement, advocacy, conversions, and sharing of content rather than just impressions. Integration of social media insights across departments is important for achieving results.
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
Overview to ORLA's Annual Conference on how companies collect data and transform this into behavioral targeting. Also review how to map out a digital media strategy.
The document discusses strategies for insurance companies to follow customers into social media. It recommends communicating with customers rather than at them, building communities instead of just collecting data. Key aspects include listening to customers, demonstrating honesty and passion, and using social media tools like Facebook, Twitter, blogs and videos to both attract customers and build deeper relationships over time by adding value through interesting, relevant content. The goal is to measure increased awareness, acquisition and retention of customers through a consultative social media approach.
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation "Stretching Your Marketing Budget: Green Marketing & PR for Tourism" -
How do ecotourism and sustainable tourism businesses find the right marketing opportunities and innovative approaches that maximize their marketing dollar?Moderated by: Deirdre Campbell, President and Chief Development Officer, The Tartan Group. Speakers: Vicky Hastings, Managing Director, Maxwell PR; Andy Crestodina, Principal, Orbit Media; Terry Rachwalski, President, Front Porch Perspectives
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...brooke.csukas
The document discusses the importance of using an integrated online and offline strategy to build relationships with donors and supporters. It emphasizes using multiple communication tools like email, websites, social media, blogs, videos and more to engage audiences and increase donations and participation. Specific tips are provided on growing email lists, designing effective landing pages, using metrics to measure success, and harnessing social networks like Facebook and Twitter.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Travel hacking involves leveraging loyalty programs through credit cards and other activities to fund luxury travel while spending little personal money. As the loyalty industry changes, consumers must stay knowledgeable about programs to continue receiving travel benefits on the cheap. The document analyzes common threads among those who exploit loyalty programs for jet-setting lifestyles versus milder benefit-seeking. It details the researcher's netnographic methods of observing online forums and blogs to understand attitudes around travel hacking and how definitions of value extraction vary between individuals.
4 20 2010 CLA The Newest Tools for Relationship Buildingjayblove
The document discusses how non-profits can leverage various online tools like email, social media, websites and mobile to build relationships and engage with supporters. It provides tips on growing email lists, using landing pages, metrics that matter, video and more. charity:water is highlighted as an example that has successfully used these integrated online strategies to raise over $1 million.
This document summarizes a presentation about a social travel planning platform that allows users to collaborate with friends and family on travel itineraries and recommendations. It discusses how social influences impact travel decisions and purchases. The platform integrates with social networks and provides tools for users to share travel plans and get recommendations from their communities. Implementation involves simple API integration to add social features to travel brands' websites.
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
The document discusses how non-profits can leverage various digital tools and platforms like email, websites, social media, and video to build relationships and engage supporters more effectively in the modern digital era. It provides tips on growing email lists, optimizing emails, using landing pages, designing websites, harnessing platforms like Facebook and Twitter, and measuring digital marketing efforts.
Social Media for Track Owners and Promoters - Tips, ideas and information on how to make your track more visible in the social media landscape, drive young people to your track and come up higher in search results.
Similar to Delaware Tourism: Leveraging the Net, Mobile & Social Media (20)
Looking backward: how not to do survey researchLaurie Gelb
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Conjoint Analysis Alternatives in Questionnaire DesignLaurie Gelb
Conjoint analysis in survey research is outmoded: static, closed, attribute-based in a real-time, turn-on-a-dime, conversational world. Heuristic methods offer a cheaper, faster, more actionable framework for both qualitative and quantitative work. This deck briefly outlines the quantitative framework.
This document provides an overview of primary marketing research. It discusses what marketing and marketing research are, and the challenges of turning raw data into meaningful information. It outlines the types of data that can be collected - facts, perceptions, behaviors - and potential sources of error. Good research elicits understanding of target populations' thoughts and respects respondents' time. The document also discusses study objectives, typical marketing issues studied, limitations of data collection methods, and considerations for online research methods.
Updated presentation from Defined Care 2004 summit on the role of rx drugs in society with implications for marketing, managed care and disease management.
This document discusses developing and managing a social media presence for stakeholder interaction. It recommends identifying influencers, evaluating social media use against key performance indicators, refining strategy based on results, and iterating content. A four phase process is outlined: gather internal information, monitor conversations, stratify audiences based on evidence, and plan engagement tactics. Metrics should be established to measure success and inform refinement of the social media strategy. The goal is to integrate a company's social media presence with other marketing channels.
An overview of client management considerations for agency staff servicing biopharma, especially applicable to health outcomes and brand support. Has been used in staff training.
Quantifying Value Drivers for Biopharmaceutical ProductsLaurie Gelb
The document discusses using heuristics rather than static profiles to better understand how physicians make drug treatment decisions. It argues that physicians consider attributes sequentially rather than simultaneously, and use mental shortcuts and reference points. The document advocates for eliciting physicians' own salient domains, measures, and threshold values to better quantify treatment preferences and forecast drug value in early-stage research. This approach provides more actionable insights than traditional conjoint analysis.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
2. Engage yourself first Engage your own five senses as you socialize, use the Net and travel Challenge, engage travelers in their places Use chance and imagination Share drama, mystery, comedy, discovery Build collaborations across time and space Use the social Web as a frame for rich media Prepare to see networks rise and fall
3.
4. Forrester: 28% of consumers may cancel a personal or leisure trip planned for 1H 2009
10. E-mail and search: still the two pillars of online marketing, but as pathway to content“People want choice, convenience and control.” Ed Artzt, past Procter & Gamble CEO, 1994
11.
12. Couples, families and groups still want to share an experience, even if not “the best of everything”
27. Share your brand Make your business part of your personal Web site, social network profiles and/or blog Urge your allies to do the same Add and house UGC (user-generated content) Add “share” buttons when you add marketing content, and use others’ Link in your blog, site, allies, networks and UGC channels Create, tag and post photo albums, videos Set up a Flickr account, YouTube channel, etc. for swapping
38. Facebook is not the answer Jupiter research: only 8% of online travelers who are using SN sites plan travel there Instead, they view friends’ travel photos or videos, post updates and photos while away Trusting strangers’ reviews requires a good selection Make sure you are represented on major review portals If you’re not there, get there (without shills)
40. Why e-mail? 48% of respondents who receive permission-based e-mail from a travel company report a direct impact on offline purchases 71% of recipients visit a travel portal as a direct result; 33% type or copy a URL into their browser and 14% contact a travel agent Source: Epsilon October 2008 survey
41. Keep it personal Don’t skimp on the HTML e-mail shell -- be colorful, immersive, professional Utilize a third party e-mail provider if needed Capture opted-in contact info wherever you are Elicit your prospects’ demography, their travel preferences and plans Then personalize promotions, including following up online visits Reward contact with special offers, promo codes, drawings, contests
42.
43. 25% plan to use their mobile phone or PDA (apart from voice) to make or change travel plans
44. A third have posted a travel review, and a fourth have in-car GPS
45. In January 2009, eight million people accessed a map from the mobile Internet, the second most popular application after search (14 million)Source: 2008 NEXTGEN Traveler™ survey
54. Shared bookmarks or URLs (digg) Travel aggregators (Kayak) Blogs Friends, allies (people & groups) E-mail Colleagues You and your fans Booking engines (Expedia) YouTube (videos) Facebook Portals (Trip Advisor) Affinity groups (birders, golfers) IM Link in, learn more
55.
56. What, when, how, why, where are destinations, attractions, restaurants, lodging, transport, routing discussed?
59. Where do you end up? What do you find? What’s missing? Are you visible from the hits for your destination?
60.
61. Social & search go together Help users index, sort, filter, find – not just via Google’s judgment, but friends’ and peers’ Social equity (buzz) and organic (free) Google search results are earned, not bought, and drive each other Use the right vocabulary to be in the game As the “semantic Web” matures, natural-language search will be routine Write copy and tags accordingly, e.g. “long weekend” Google already offers semantic search help
62. Enable immersion Blog, comment and let staff represent Offer RSS feeds and rich media from your blog Integrate into your .com first See www.ducttapemarketing.com/blog/ Create ties that bind, e.g. “badges” for past visitors, fan networks, guides-in-training Mash up your site, blog and e-mail with Facebook, Twitter, travel portals, social bookmark sites Help both planners and “living for today”
63.
64. Salt your content with audience variables, not just destination attributes