This document provides tips for using social media platforms effectively for student media organizations. It recommends being accurate, objective, and clear in posts, and correcting any mistakes. It suggests posting daily, engaging in trends like #ThrowbackThursday, and creating weekly photo albums. It also advises using management tools like Hootsuite and Tweetdeck, knowing your audience, and following other media programs for ideas. The goal is to make accounts known through hashtags, contests, and consistent posting while avoiding self-promotion.

2. The same principles used in your print and online.
Be accurate.
Be objective.
Be clear.
Correct mistakes.

3. Jeadigitalmedia.org

4. Don’t be on social media to just be on it.
You don’t have to be on every single social media.
Each platform has a different purpose

5. http://instagram.com/nileswestnews
http://detailsyearbook.tumblr.com/

6. Staff should follow publication accounts on social
media.

7. Follow students, alumni, other schools, etc…

9. The Little Hawk
@thelittlehawk
City High's #1 source of news!
Iowa City, Iowa · http://thelittlehawk.com
@FHCtoday - #26ActsofJkindness
Facebook.com/HTVmagazine HTV
Magazine is one of the nation's
longest-running high school
broadcasts, produced by students
at Hillcrest High School in
Springfield, MO since 1989.

10. Post daily.
Look at trends like Throw back Thursday or #tbt.
Top Tweets once a week.
Create a weekly photo album with photos of the week.

11. Hootsuite
Tweetdeck

12. People who have listed you
Create your own list

13. Nobody likes an attention hog.
Know your audience and what they like.

15. It is ok to have personality.
Be conversational when promoting posts.

16. Atomic Dust

18. Follow other media programs, advisers, professional
organizations
Read articles. Look at what other people are doing.
Mashable.com
JEAdigitlamedia.org

19. Make your accounts known.
Start hashtags
Have contests
Follow through