The document discusses marketing strategies in education. It outlines how mobile technology, the internet, and brand evolution have driven changes in how education is marketed. Some key strategies mentioned include online admissions centers, interactive e-learning classes, study guides, subscriptions, collaborations with universities, branding, and consultancies. It also provides examples of one company's implementation of smart classroom technology and their other education products and services, which include marketing research, business development, and feasibility studies.

1. Marketing Management
Marketing deals with
identifying and meeting human
and social needs.

2. Marketing Management in Education
The production, packaging and distribution
of information is one of the societies major
Industries. Among the marketers of
information are schools and universities
,publishers of encyclopedias, non fiction
books and specialized magazines, makers
of CD’s and internet websites.

3. Evolution in education marketing
• Mobile is the key development in
evolution of education markets.
• Internet evolution
• Brand evolution
• Awards focus on quality content
• Various training programs

4. Marketing strategies in education
 Online admission centers
 Interactive e learning classes
 Study guides
 Subscriptions
 Collaborations with universities.
 Branding
 Consultancies

5. Education Connection

6. …..Education till now
Chalk and Talk
Teachers explain the concepts
Students listen to the teachers
Try hard to visualize how it happens
Teacher asks a few random questions
Mostly the same set of brightest student’s hands go
up, the answers are given
The class ENDS… with some ?????

8. How is Educomp smartclass
implemented in Schools?
• Provision of digital content mapped to schools syllabus
• All hardware , equipment and accessories – installation
and maintenance
• Initial and ongoing training of teachers
• Day to day support and monitoring of usage
• Full time manpower deployed in school to assist
absorption

9. Other Educomp Products…..

11. Strategy
Marketing
Research

12. STRATEGY
Business Development
Feasibility Studies for Schools and Colleges
Educational Restructuring and Mergers
RESEARCH
Surveys
Mystery Shops
Door-to-Door Research
MARKETING
Web Design and Prospectus
Marketing Audits
Advertising

13. Changes and Issues
• Cut throat competitions
• Relations being affected
• Skill and competence
• Earning with learning
• Higher Expectations
• Higher standards of living
• Pressure from friends and relatives

14. Thank You
Presenters:
Shweta Behl(1717)
Pragati Bindal(1690)