This document summarizes a presentation about using digital marketing for higher education. It discusses the challenges higher education faces in enrollment and awareness. It outlines how the display advertising ecosystem has evolved to be less complex through demand side platforms. The presentation covers best practices for display advertising, including testing multiple creatives, targeting audiences across sites, and optimizing campaigns. It provides two case studies of clients who successfully used display advertising.
This document outlines marketing strategies and metrics for promoting a creative portfolio initiative. It discusses goals of establishing leadership through a global and entrepreneurial focus. Objectives include leveraging strengths to promote regional and global influence while increasing engagement. An integrated marketing campaign will utilize traditional, non-traditional, online, and out-of-home tactics. Metrics will track engagement levels, yield goals, and cost savings. Both quantitative data from tools like Google Analytics and qualitative SWOT analyses will be used to measure impact and opportunities.
This document discusses using big data to gain insights for marketing. It provides an overview of Exponential, a company that offers an advertising intelligence platform. The platform combines data and technology to help brands find and reach customers. It then discusses challenges with big data for agencies and advertisers, and provides examples of insights gained from analyzing customer data for a headphone launch and a CPG brand. Key recommendations are to directly question assumptions with data insights and separate profiles from true insights gained.
Three quarters of OPA brands currently offer native advertising with the potential to reach 90% by the end of the year. Marketers partner with OPA sites to leverage their brand equity and drive consumer engagement. Best practices include clearly labeling native content, ensuring it is discoverable, and providing value to readers on par with original content.
This document discusses strategies for mobile marketing campaigns to drive target audiences to offline stores. It proposes using geo-targeted ads on both internet and mobile platforms to effectively reach consumers in different target markets. Advanced targeting technologies like geo-targeting, mobile device targeting, and content targeting are used to precisely reach audiences. Interactive ad formats like banners and rich media are proposed to engage audiences. Real-time optimization of ads is suggested to maximize ROI. The integrated use of internet and mobile media is said to provide effective 360 degree reach of target audiences.
The document discusses how to effectively persuade others by thinking like them, feeling what they feel, and speaking in a way they can understand, as was said by Cicero. It also outlines the goals of agencies and publishers in delivering customers and audiences effectively and efficiently to each other and to advertisers. Finally, it discusses how marketers must navigate the new media landscape by capturing attention in an on-demand world while balancing both short-term sales and long-term brand goals.
The document contains summaries of various case studies describing marketing and event campaigns for different companies. It discusses the target audiences, purposes, solutions implemented, and results achieved through trade show kiosks, conferences, branding initiatives, website design, presentations, videos, and other campaigns. The case studies covered companies from different industries including technology, staffing, education, non-profits, insurance, and engineering software.
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
An online branding campaign ran on Lithuanian publisher, Delfi.lt, resulted in positive impacts on brand awareness, ad recall, brand evaluation and purchase intent.
This document outlines marketing strategies and metrics for promoting a creative portfolio initiative. It discusses goals of establishing leadership through a global and entrepreneurial focus. Objectives include leveraging strengths to promote regional and global influence while increasing engagement. An integrated marketing campaign will utilize traditional, non-traditional, online, and out-of-home tactics. Metrics will track engagement levels, yield goals, and cost savings. Both quantitative data from tools like Google Analytics and qualitative SWOT analyses will be used to measure impact and opportunities.
This document discusses using big data to gain insights for marketing. It provides an overview of Exponential, a company that offers an advertising intelligence platform. The platform combines data and technology to help brands find and reach customers. It then discusses challenges with big data for agencies and advertisers, and provides examples of insights gained from analyzing customer data for a headphone launch and a CPG brand. Key recommendations are to directly question assumptions with data insights and separate profiles from true insights gained.
Three quarters of OPA brands currently offer native advertising with the potential to reach 90% by the end of the year. Marketers partner with OPA sites to leverage their brand equity and drive consumer engagement. Best practices include clearly labeling native content, ensuring it is discoverable, and providing value to readers on par with original content.
This document discusses strategies for mobile marketing campaigns to drive target audiences to offline stores. It proposes using geo-targeted ads on both internet and mobile platforms to effectively reach consumers in different target markets. Advanced targeting technologies like geo-targeting, mobile device targeting, and content targeting are used to precisely reach audiences. Interactive ad formats like banners and rich media are proposed to engage audiences. Real-time optimization of ads is suggested to maximize ROI. The integrated use of internet and mobile media is said to provide effective 360 degree reach of target audiences.
The document discusses how to effectively persuade others by thinking like them, feeling what they feel, and speaking in a way they can understand, as was said by Cicero. It also outlines the goals of agencies and publishers in delivering customers and audiences effectively and efficiently to each other and to advertisers. Finally, it discusses how marketers must navigate the new media landscape by capturing attention in an on-demand world while balancing both short-term sales and long-term brand goals.
The document contains summaries of various case studies describing marketing and event campaigns for different companies. It discusses the target audiences, purposes, solutions implemented, and results achieved through trade show kiosks, conferences, branding initiatives, website design, presentations, videos, and other campaigns. The case studies covered companies from different industries including technology, staffing, education, non-profits, insurance, and engineering software.
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
An online branding campaign ran on Lithuanian publisher, Delfi.lt, resulted in positive impacts on brand awareness, ad recall, brand evaluation and purchase intent.
The document discusses the marketing plan for launching new Audubon Guides mobile apps. It outlines objectives to quickly build awareness and trial through focused messaging to key audiences using public relations, paid media, social media, and the Audubon Society's existing assets. The plan details segmenting nature and wildlife enthusiasts and developing targeted communications, ads, landing pages, and collateral for each segment. It aims to maximize the marketing budget through nodal and grassroots approaches rather than broad traditional advertising.
This campaign pitch presentation recommends strategies for Hudsons Coffee to improve its social media presence and marketing. It suggests incorporating planned social media strategies across platforms like Snapchat, Facebook, Google+, Twitter, and Instagram. This includes ideas like a "selfie competition" on social media and a customer check-in function on Facebook. The presentation also proposes using radio, billboards, a smartphone app, and consistent branding to build loyalty and target their market more effectively.
Vaibhav Choksi presented on digital marketing strategies. Some key points:
- Global digital marketing budgets are projected to grow 12-15% annually. Over 10% of digital spending will be on mobile ads.
- Retargeted users are 70% more likely to convert than new users.
- The presentation outlined strategies for lead generation, improving user experience, and building an ecosystem approach rather than just focusing on conversions.
- Mobile optimization is increasingly important as Google is prioritizing mobile-first indexing.
Integrate Insights on Reach and Resonance to Maximize Advertising EffectivenessAidelisa Gutierrez
Using integrated data from Nielsen's Online Campaign Ratings and Online Brand Effect solutions, the case study identified Site B as the top performing publisher. Site B generated both a high rate of on-target impressions for reaching the intended male audience aged 25-64, as well as significant lift in the primary marketing objective of increasing purchase intent. The analysis recommended increasing impressions on top performers like Site B, while decreasing impressions on lower performing sites and optimizing placements, creatives, and frequencies on other sites to improve results.
VINCO Holding is proposing vehicle advertising using a fleet of 30 vans in Dar es Salaam to reach customers. The vans will drive around the city displaying advertisements. This mobile advertising approach allows brands to get exposure everywhere customers are. Advertisements will be placed on the sides of the vans. VINCO estimates the cost at Tshs 2,800,000 per van per month for branding 10 or more vans, which will drive for up to three trips per day. Vehicle advertising is an effective way to raise brand awareness.
Brand advertisers, especially in the automotive, retail, technology and consumer packaged goods sectors, dominate the digital video advertising landscape and are driving significant growth. Publishers in the arts and entertainment sector account for the majority of video ad impressions but news, sports and computers/electronics sites are growing their share rapidly. The report indicates that digital video advertising is an important channel for brand advertisers looking to reach large audiences across many different types of online content.
Emerging Ad Platforms in Digital PublishingNxtbook Media
Emerging digital advertising platforms like native ads, immersive ads, and web-in-page ads are allowing publishers to generate new revenue streams. Native ads in particular are tipped to become one of the most widely used formats as publishers work more closely with advertisers. Publishers are also developing new types of native content like video playlists, social media streams, and mobile flipbooks to engage audiences. However, there are also concerns about a lack of standards and definitions around native advertising.
This presentations describes how digital marketing helps in building a brand. This includes role of digital marketing and examples of few brands who extensively use digital marketing.
Maximizing the effectiveness of your student recruitment campaigns with Googl...Higher Education Marketing
This webinar demonstrates how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results.
2. Affiliate konference / Postview a Retargeting v Affiliate marketinguColpirio.com s.r.o.
ValueClick Media presented digital marketing solutions including their global content network, post-view advertising, and product-based retargeting. Their content network reaches over 8,500 websites and 594 million unique users worldwide. Post-view advertising allows payment based on views rather than clicks, distributing ads widely without financial risk. Product-based retargeting uses dynamic creatives to retarget consumers with products they previously viewed on a client's website. Implementation involves setting up product feeds and tracking user behavior on key pages to identify retargeting opportunities.
The document provides an overview of L'Oreal's social media strategy for its Redken and Pureology brands. It discusses establishing social media teams to develop content strategies for engaging salon professionals and consumers. The goals are to build brand awareness, loyalty, and drive sales. Challenges included a lack of strategy and customer service. New initiatives included a content calendar, product launches, and campaigns using user generated content and earned media to increase engagement. Metrics showed success in opt-ins, votes, and estimated earned media reach. The presentation concludes by discussing experimenting with new technologies like hypercuration for the beauty industry.
The document outlines a brand building model for a company that envisions a future of digitalization and going green. It discusses the brand's values, purpose, objectives, essence, and audits of the corporation, marketing environment, distributors, competitors, and consumers. It proposes a brand boosting strategy focused on enhancing the user experience and community, product integration, targeted communications, and thinking globally while acting locally.
Google faces challenges in maintaining its dominance in search and diversifying its revenue streams which rely heavily on advertising. The document proposes three solutions: 1) Google Innovate, a startup competition and incubator program that invests in promising companies; 2) Integrating Google's Android OS and Snappy compression technology to reduce app sizes; 3) A partnership between SoundCloud and Google to monetize SoundCloud's music streaming platform through ads and integration with Google services.
The document discusses strategies for paid search and social media advertising. It recommends conducting comprehensive keyword research and implementing remarketing campaigns. Key aspects include understanding the Google AdWords interface, using landing pages, and tracking and measuring campaign performance across Google, Facebook, and other platforms. The presentation provides guidance on setting up paid search campaigns on Google and Facebook, creating remarketing lists, and measuring campaign results.
Rising stars such as sidekick, portrait, billboard, and filmstrip ad units have become standard for delivering digital advertising content. While these units improve engagement rates and interaction time compared to traditional banners, it remains difficult to capture consumer attention. The next evolution is for brands to leverage premium content in their digital campaigns. Content represents the top priority for digital marketers and is what consumers crave. Success requires combining content and marketing, where content is aligned with the brand message, valuable to the target audience, and easily integrated into high-impact ad units. This approach increases engagement and interaction.
This document outlines RIM's marketing plan to increase sales of its new Blackberry Swirl phone among North American youth aged 12-24. The plan includes segmenting the target market by age and geography in North America, positioning RIM as a reliable and innovative brand, and launching a C$80 million integrated marketing campaign. The campaign objectives are to strengthen brand loyalty, change perceptions of RIM, and increase awareness of Blackberry's messaging features. Creative executions will include TV ads, billboards, and event sponsorships promoting customization options. Media strategies incorporate online and NCAA sports sponsorships.
This document discusses optimizing advertising in location-based services. It outlines the opportunity for mobile advertising, with over 330 million mobile search users worldwide. However, it notes that advertising must be carefully executed to be relevant, timely, and add value for consumers. Location context is overrated unless it's relevant to the user. Advertising should empower consumer decisions, differentiate offers, and make redemption simple. Just-in-time intercept marketing can be effective if executed properly as part of a broader campaign. Both consumers and advertisers need to have their perspectives and expectations managed for mobile advertising to be successful.
What advertising can do for mobile location based servicesMartin Wilson
This document discusses optimizing advertising in location-based services. It outlines the opportunity for mobile advertising, with over 330 million mobile search users worldwide. However, it notes that advertising must be relevant, contextual, and add value for consumers. Timing, exposure, driving utility and appeal are important factors. Location data is useful but privacy is a concern. Just-in-time marketing can be impactful if executed properly. Overall, advertising needs to empower consumers and support their actions, while also providing ROI for advertisers.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
The document discusses the marketing plan for launching new Audubon Guides mobile apps. It outlines objectives to quickly build awareness and trial through focused messaging to key audiences using public relations, paid media, social media, and the Audubon Society's existing assets. The plan details segmenting nature and wildlife enthusiasts and developing targeted communications, ads, landing pages, and collateral for each segment. It aims to maximize the marketing budget through nodal and grassroots approaches rather than broad traditional advertising.
This campaign pitch presentation recommends strategies for Hudsons Coffee to improve its social media presence and marketing. It suggests incorporating planned social media strategies across platforms like Snapchat, Facebook, Google+, Twitter, and Instagram. This includes ideas like a "selfie competition" on social media and a customer check-in function on Facebook. The presentation also proposes using radio, billboards, a smartphone app, and consistent branding to build loyalty and target their market more effectively.
Vaibhav Choksi presented on digital marketing strategies. Some key points:
- Global digital marketing budgets are projected to grow 12-15% annually. Over 10% of digital spending will be on mobile ads.
- Retargeted users are 70% more likely to convert than new users.
- The presentation outlined strategies for lead generation, improving user experience, and building an ecosystem approach rather than just focusing on conversions.
- Mobile optimization is increasingly important as Google is prioritizing mobile-first indexing.
Integrate Insights on Reach and Resonance to Maximize Advertising EffectivenessAidelisa Gutierrez
Using integrated data from Nielsen's Online Campaign Ratings and Online Brand Effect solutions, the case study identified Site B as the top performing publisher. Site B generated both a high rate of on-target impressions for reaching the intended male audience aged 25-64, as well as significant lift in the primary marketing objective of increasing purchase intent. The analysis recommended increasing impressions on top performers like Site B, while decreasing impressions on lower performing sites and optimizing placements, creatives, and frequencies on other sites to improve results.
VINCO Holding is proposing vehicle advertising using a fleet of 30 vans in Dar es Salaam to reach customers. The vans will drive around the city displaying advertisements. This mobile advertising approach allows brands to get exposure everywhere customers are. Advertisements will be placed on the sides of the vans. VINCO estimates the cost at Tshs 2,800,000 per van per month for branding 10 or more vans, which will drive for up to three trips per day. Vehicle advertising is an effective way to raise brand awareness.
Brand advertisers, especially in the automotive, retail, technology and consumer packaged goods sectors, dominate the digital video advertising landscape and are driving significant growth. Publishers in the arts and entertainment sector account for the majority of video ad impressions but news, sports and computers/electronics sites are growing their share rapidly. The report indicates that digital video advertising is an important channel for brand advertisers looking to reach large audiences across many different types of online content.
Emerging Ad Platforms in Digital PublishingNxtbook Media
Emerging digital advertising platforms like native ads, immersive ads, and web-in-page ads are allowing publishers to generate new revenue streams. Native ads in particular are tipped to become one of the most widely used formats as publishers work more closely with advertisers. Publishers are also developing new types of native content like video playlists, social media streams, and mobile flipbooks to engage audiences. However, there are also concerns about a lack of standards and definitions around native advertising.
This presentations describes how digital marketing helps in building a brand. This includes role of digital marketing and examples of few brands who extensively use digital marketing.
Maximizing the effectiveness of your student recruitment campaigns with Googl...Higher Education Marketing
This webinar demonstrates how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results.
2. Affiliate konference / Postview a Retargeting v Affiliate marketinguColpirio.com s.r.o.
ValueClick Media presented digital marketing solutions including their global content network, post-view advertising, and product-based retargeting. Their content network reaches over 8,500 websites and 594 million unique users worldwide. Post-view advertising allows payment based on views rather than clicks, distributing ads widely without financial risk. Product-based retargeting uses dynamic creatives to retarget consumers with products they previously viewed on a client's website. Implementation involves setting up product feeds and tracking user behavior on key pages to identify retargeting opportunities.
The document provides an overview of L'Oreal's social media strategy for its Redken and Pureology brands. It discusses establishing social media teams to develop content strategies for engaging salon professionals and consumers. The goals are to build brand awareness, loyalty, and drive sales. Challenges included a lack of strategy and customer service. New initiatives included a content calendar, product launches, and campaigns using user generated content and earned media to increase engagement. Metrics showed success in opt-ins, votes, and estimated earned media reach. The presentation concludes by discussing experimenting with new technologies like hypercuration for the beauty industry.
The document outlines a brand building model for a company that envisions a future of digitalization and going green. It discusses the brand's values, purpose, objectives, essence, and audits of the corporation, marketing environment, distributors, competitors, and consumers. It proposes a brand boosting strategy focused on enhancing the user experience and community, product integration, targeted communications, and thinking globally while acting locally.
Google faces challenges in maintaining its dominance in search and diversifying its revenue streams which rely heavily on advertising. The document proposes three solutions: 1) Google Innovate, a startup competition and incubator program that invests in promising companies; 2) Integrating Google's Android OS and Snappy compression technology to reduce app sizes; 3) A partnership between SoundCloud and Google to monetize SoundCloud's music streaming platform through ads and integration with Google services.
The document discusses strategies for paid search and social media advertising. It recommends conducting comprehensive keyword research and implementing remarketing campaigns. Key aspects include understanding the Google AdWords interface, using landing pages, and tracking and measuring campaign performance across Google, Facebook, and other platforms. The presentation provides guidance on setting up paid search campaigns on Google and Facebook, creating remarketing lists, and measuring campaign results.
Rising stars such as sidekick, portrait, billboard, and filmstrip ad units have become standard for delivering digital advertising content. While these units improve engagement rates and interaction time compared to traditional banners, it remains difficult to capture consumer attention. The next evolution is for brands to leverage premium content in their digital campaigns. Content represents the top priority for digital marketers and is what consumers crave. Success requires combining content and marketing, where content is aligned with the brand message, valuable to the target audience, and easily integrated into high-impact ad units. This approach increases engagement and interaction.
This document outlines RIM's marketing plan to increase sales of its new Blackberry Swirl phone among North American youth aged 12-24. The plan includes segmenting the target market by age and geography in North America, positioning RIM as a reliable and innovative brand, and launching a C$80 million integrated marketing campaign. The campaign objectives are to strengthen brand loyalty, change perceptions of RIM, and increase awareness of Blackberry's messaging features. Creative executions will include TV ads, billboards, and event sponsorships promoting customization options. Media strategies incorporate online and NCAA sports sponsorships.
This document discusses optimizing advertising in location-based services. It outlines the opportunity for mobile advertising, with over 330 million mobile search users worldwide. However, it notes that advertising must be carefully executed to be relevant, timely, and add value for consumers. Location context is overrated unless it's relevant to the user. Advertising should empower consumer decisions, differentiate offers, and make redemption simple. Just-in-time intercept marketing can be effective if executed properly as part of a broader campaign. Both consumers and advertisers need to have their perspectives and expectations managed for mobile advertising to be successful.
What advertising can do for mobile location based servicesMartin Wilson
This document discusses optimizing advertising in location-based services. It outlines the opportunity for mobile advertising, with over 330 million mobile search users worldwide. However, it notes that advertising must be relevant, contextual, and add value for consumers. Timing, exposure, driving utility and appeal are important factors. Location data is useful but privacy is a concern. Just-in-time marketing can be impactful if executed properly. Overall, advertising needs to empower consumers and support their actions, while also providing ROI for advertisers.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
This document provides tips and techniques for omnichannel marketing. It discusses the importance of viewing the customer experience across all channels from the customer's perspective. The document also outlines key success factors for various stages of the customer lifecycle, including boosting reach through content marketing and paid promotion, encouraging interaction through optimized content and customer journeys, boosting conversion through retargeting and testing, and increasing loyalty through lifecycle marketing and customer experience improvements. Implementation plans and metrics are suggested for each stage.
How much profit you've made from your ads and free product listings compared to how much you've spent on them. To calculate ROI, take the revenue that resulted from your ads and listings, subtract your overall costs, then divide by your overall costs: ROI = (Revenue - Cost of goods sold) / Cost of goods sold.
useful link:-https://www.attitudetallyacademy.com/functionalarea/multimedia-design
UNIT 1 INTRODUCTION to Digital MarketingRupalNahar1
The document discusses the marketing mix, which refers to the 4Ps of product, price, place and promotion originally proposed by Jerome McCarthy in 1960. It was later extended to the 7Ps to include people, process and physical evidence to better reflect service delivery. Digital media and technology provide many new opportunities to vary the marketing mix and create new routes to competitive advantage. Each element of the marketing mix (product, price, place, promotion, people, process and physical evidence) is discussed in the document in the context of digital implementation.
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
This document discusses integrating search and social advertising strategies. It notes that search and social have become major channels, with consumers using them together throughout their purchase journeys. Looking at the channels separately does not show their full impact. The document recommends combining search and social workflows to focus on customers, not channels. Integrating targeting, measurement, and optimization across channels can improve results, with customers who engage across channels being more valuable. Case studies show companies achieving higher conversion rates and returns by managing search and social programs together rather than separately. The key message is that as customers use search and social together, advertisers should also integrate their use of the channels.
Hi, I'm Colin, a hugely experienced Strategy Director with a proven track record in shaping and executing award-winning brand, communications and digital strategies. freelance UX & Strategy.
I have a diverse background, spanning client-side, creative and media agency roles, which enables a consultative approach, joined-up strategic thinking and ensures the customer is placed at the heart of the solution. I have specialisms in Automotive, B2B, Financial Services, Behavioural Economics, CRM and integrated marketing strategies
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
This document provides an overview of digital branding and marketing strategies. It defines digital branding and discusses concepts like pay per click advertising, search engine optimization, social media marketing, and YouTube advertising. The document also discusses target markets and how different strategies are suited to different target markets. It provides examples of successful digital marketing campaigns by companies like Coca-Cola and Supercell. Finally, it argues that an integrated marketing campaign using multiple digital and traditional strategies together is the most effective approach.
Dating Advertising: Strategies and Best PracticesDating Ads
In today's digital age, finding love has become more accessible than ever before. With the rise of online dating sites, individuals have the opportunity to connect with potential partners from all around the world. However, with this increase in online dating comes the need for effective dating advertising strategies.
Ionic Media Group is a multi-channel marketing agency that specializes in digital advertising and media planning. They leverage data-driven strategies and proprietary technologies to deliver quick results for clients experiencing growth. Ionic Media provides a full range of media services including paid search, display advertising, social media, and more. They take a disciplined, metrics-focused approach to media planning and optimization.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
The document discusses the online display advertising ecosystem and provides advice for advertisers. It outlines the main players in the ecosystem, including ad agencies, publishers, ad networks, and ad exchanges. It also discusses different display ad formats and technologies. The document recommends that advertisers consider which options are best suited to reach their intended audiences and help manage their campaigns effectively while optimizing costs.
The document discusses the online display advertising ecosystem and provides advice for advertisers. It outlines the main players in the ecosystem, including ad agencies, publishers, ad networks, and ad exchanges. It also discusses different display ad formats and technologies. The document recommends that advertisers consider which options are best suited to reach their intended audiences and help manage their campaigns effectively while optimizing costs.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
This document summarizes Communiqué, a full-service communications agency based in the UAE. It has over 20 years of experience and 35 employees covering services like copywriting, design, digital/web, and account management. It provides ATL, BTL, direct marketing, media buying, branding, packaging, strategy, research, design, and digital services across the MENA region. It has won several awards for its work. The document outlines the company's extensive client list and capabilities in the region. Case studies and details are provided about campaigns run for Yum International and Americana Group brands like Pizza Hut and Krispy Kreme across the MENA market.
Ionic Media Group is an award-winning media agency that provides strategic media planning, placement, optimization, and analytics services across all channels including digital, TV, radio, print, and outdoor. They have a proven track record of delivering quick results and returns on investment for clients. Ionic Media takes a disciplined, data-driven approach to crafting focused media plans that reach targeted audiences through both conventional and non-traditional channels.
Similar to Education Marketing - Higher Education Marketing (20)
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
7. Where are your prospective students tomorrow? “Marketers need to pay attention to these trends as they project budgets and develop marketing strategies for the coming year—and years.” ~Lisa Phillips eMarketer 7
11. Does digital marketing work for EDU? Increase in Education customer base by 25% over last year UW Foster, Lincoln Tech, University of St. Thomas are some of our largest We help, non-profit, for profit, and Online alike 11
28. Cost and complexity prohibit adoption Buying Require multiple I/O’s for multiple publishers Creative Resources are expensive and best practices require multiple iterations of creative Targeting Complex targeting options differ between publishers Optimization Consolidation, analysis and optimization for each publisher takes lots of time 20 20
29. Leading to poor Display Advertising results The typical advertiser has historically faced two poor options: 21 Settle for generic, more simplistic approach Outcome: poor results 21
30. Leading to poor Display Advertising results The typical advertiser has historically faced two poor options: 22 Settle for generic, more simplistic approach Put time, effort and expense into best practices Outcome: poor results Outcome: high operational costs 22
41. Best Practice Creative Creative Goal: Right audience, right message, right offer at the right time… Creative Assets At least 2-3 pieces of creative per campaign Offer Selection At least 2-3 offers to test per campaign Different types of offers for different stages of marketing funnel Test, Test, Test Test each part of the creative asset
43. Best Practice Audience Targeting Know your target audience Who Demographically Geographically Behaviorally Where On big, popular, mass-reach sites On content-relevant niche sites On geo-specific sites On any site that has relevant content – “contextually targeted” Have a multi-pronged approach High-reach marketing campaigns (RON Awareness) Very targeted marketing (Re-Targeting) Test & Iterate across networks 28 28
44. Best Practice Audience Targeting Retargeting Keyword Behavioral Site/ Channel / Content Demographic Geographic RON Performance 29 Reach
45. Best Practice Buying Automate buying process through a platform Test each publisher, network, exchange to find where your audience is located Test different types of creative/offers across each network 30
46. Best Practice Optimization Continually manage campaigns and make adjustments – regular commitment Take advantage of automated solutions that help optimize campaigns automatically Find campaigns which are winners & losers – wash, rinse & repeat 31 Recommended optimizations activated by 1 click 31
48. Case Study The Challenge: Drive awareness and enrollment of their programs among an affluent audience in a tightly geo targeted areas on a tight budget Tactics: Thorough audience segmentation analysis Aggressive Media Plan Hit key target sites Test, Test, Test The Results: Within four months of launch, 12+ million impressions Average CTR of 0.08% Avg CPM of $2.95. 33
49. Case Study The Challenge: Manage Display Advertising w/o technology to assist What we call a “DIY” customer Tactics: Start small on focused sites/networks Expand program awareness slowly Identify which publishers/networks work and focus The Results: Over the last year 60+ million impressions Average CTR of 0.12% Avg CPM of $2.17 34
Thank you LawrenceJust a quick couple notes to mentino – my name is Jonah-Kai Hancock and I am joined by my infamous Colleague mr Doug Yearick – who some of you may have met over the last year at the wonderful Stamats events.AdReady will be attending both the Graduate School Marketing conference in Boston July 6-8 as a sponsor as well as the Integrated Marketing Technology conference in November so you can also find us and speak to us at those events.If you would like you can find us on Twitter & Facebook below – we are very active sending out information on Digital Marketing, Display Advertising, information pertainint to Higher-Education and other key industries for us. Also check out our blog at www.adready.com/blog where you can find weekly updates on the digital market place.Before we get started we wanted to take a quick poll to see how many of you are working with Digital Advertising today.When you ask your polling questions, please remind the audience: “You should be seeing the questions appear in the center of your screen; please answer by clicking the circle next to your selection and then hit ‘Submit’”
A little background on who AdReady is We were established in Juen 2006 most from people who came from Classmates – if you remember in the early and mid-2000’s Classmates were some of the highest spenders in Digital Display Advertising and when our founder, Aaron Finn and team left they had ideas on how they could make Display better.Within the last year we have hired on several new key executives that come from companies such as aQuantive, Microsoft, United Online, etc.Just to give you an idea of our scale – we focus heavily on the small-mid market and key industry verticals such as EDU. And here is just a little overview of some of our customer in the education.Transition:With that lets talk about today’s agenda
Some of the key challenges we hear from our clients with regards to Higher Education are two foldFirst Enrollment and second Awareness.As many of you know it can be hard to cost effectively drive new enrollments – everyone has limited budget, limited staff and challenges targeting the appropriate audience. Couple that with the fact that there has been a major audience shift from traditional marketing vehichles to online HAS ONLY COMPLICATED THAT PROCESS.Enrollment is not the only challenge many of our customers face but also awareness. One of the maine questions we always get is how can we genrateawarenss of our adult edu programs consistently, within the univiersities brand guidelines and if am going to do this digitally how do I ensure that I show up on trusted publishers ONLY!
So where are your prospective students today?In short a lot of people are - onlineThere is so much information available today online with content being produced literally every second – many people gravitate online to not only SEARCH these days but also to become educated.So what we are looking at here right now is Share of Time Spend with Media – on the left you see time in minutes on the bottom you see major media types.Average time spent with all major media in 10.6 hours in 2008 11 hours in 2010Some key trends we, along with the advertising industry have watched are both Internet, TV & Mobile increasedRadio, Newspaper, Magazine all declinedIn 2010 for the first time Online spending eclipsed Print spending!!!! 25.8 Billionvs 22.8 Billion that is a monumental shift!Implication: you need to be there tooLets look at where prospective students are going to be tomorrow…
So looking forward to 2011 here are some of the key trends…So what we are looking at here right now is Share of Time Spend with Media – on the left you see time in minutes on the bottom you see major media types.Average time spent with all major media in 10.6 hours in 2008 11 hours in 201011.5 hours in 2011Some key trends we, along with the advertising industry have watched are both Internet & Mobile increasedTV, Radio, Newspaper, Magazine all declined a little…The reason here is that a lot of TV publishers are moving online with more rich content which is driving increase in internet audience as wellAverage time spent with major media this to note Mobile 28.2% increase Internet 6.2% increaseAll other major media outlets decreased again.Marketers need to pay attention to these trends as they project budgets and develop marketing strategies for the coming year—and years.” Mobile devices will claim more and more media time per day, while TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as wellSO we have talked about the audience but what about advertising dollars in the industry…
Well as you can imagine – advertising follows the audience. So what we are looking at here is global advertising dollars by medium. On the left hand side is the percentage of revenue and on the bottom you see the medium.Comparatively to 2007 you see there is a story painted here that is similar to what we saw with where the audience is located.Televenision in 2011 will draw roughly 41% of the revenue while internet will draw 15%... Similar to the other charts we saw we see newspapers, magazine and radio all decreasing this year.Now we have talked about the social trend, the advertising dollar spend now lets talk a little more about this figure in the internet spending and drill into Digital advertising…
As we showed in the previous slides the internet spending continues to increase – and at fairly steep rates. What you are looking at here is online spending, according to eMarketing in billions of dollars from 2009 through 2014…Today we are at 21 billion roughly with a forecast of 35 billion by 2014! That is a massive increase year over year.Some key trends to note for 2010 wereOnline ads report record growth in Q3’ 2010Online ad spend outpaces newspaper advertising in 2010So what is driving this growth in online advertising? I know many of you said you do search today – and some said you do display which are the two main components that encompass online advertising so what is driving this forecasted growth?
Well the answer is Display. Display advertising is what everyone is forecasting to drive the online industry growht over th next coming years.Google forecasting to grow to 50 billion by 2015 while eMarkerter anticipates 14%+ growth each year from 2011 to 2015…. And some staticians are forecasting Display to overtake search marketing in 2015! That would be a monumental shift much like online overtaking newspapers!Display AdvertisingDisplay ad market grew 47% in 2010, amidst a slow economyDisplay advertising spend is catching up with search and is expected to surpass paid search ads in 2014 A lot of people wonder why this is as Affinity Express's UnmanaDatta wrote display ads are catching up, and for three very good reasons:1. Display ads are vastly more customizable.2. Display ads are just more attractive.3. Display ad placement is more flexible. 4. Display ads allow for more tracking.5. Search is only a small component of what people do online these days… people only spend roughly 5-10% of their time searching online while the rest is spent browsing and the latest news is that peoples spend up to 30% of their time on social media sites…!!!So – a question that we get a lot from people is great the market is growing and there are people signing up for it – but does it work for me?
Now here is just some antedotal notes we wanted to add.Our customer base, which was quite large to begin with increased 25% last year.We have some very large advertising spenders with UW Foster, Lincon, etc. being some of our largest customers.In addition we have seen universities and higher educations people join us across the board such as non-profit, for profit, etc…
So we have talked about marketing trends, where people are going – but what does that mean to your marketing strategy? I am a marketer myself running marketing at AdReady – but for me this is normal as I have been in the B2B marketing function my whole career of 13 years.But if you go back to our marketing 101 days and think about marketing principles and the AIDA that was engrained in all of our heads here is what we see as the traditional channels for marketing. Which as we mentioend are started to change… and here is what we see as the “new world”
If many of you have attended Stamats conferences in the past you see Social Media Is starting to become a main way educational institutions can connect with their audience. One think our customers have noted though that although social media is a good means to connect with prospective stidents for higher eductaion audiences that has not been the case? Why – well higher ed, continuing ed, adult ed all have demographics where people are online – but they are not on the social channels as much…So what we have seen is that many of our customers have used digital display advertising to reach their audience. It allows them to not only generate awanress of their programs but for some of our customers has been the number one marketing vehicle to generate enrollment!
just being on facebook alone, or Y! alone, or Google alone isn’t sufficient you must have a diverse mix or else you are missing a valuable audience segmentThis is why you want to test & iterate among these to find the best working
So now I am going to transition into the display advertising ecosystem…For those of you that are very familiar with this space – you know it’s a hard and complicated space to manage – or atleast has been until recently…
So lets talk about the early years. In the early years of display advertising if you wanted to advertise you would go to publishers and you would work with them to secure media runs… but for each of these guys you had to work directly with them – and they would give you some idea of “who you were buying” as an audience but you were not too sure…Why would you do this? Well unlike search Unlike search there is no one place to get access to everyone…Google 75%Bing/Yahoo 11% and remember people don’t only spend 5-11% of their time searching while online!
Now if you think about display advertising, and doug is going to talk more about this later we see if as having 4 cirlce in a very simplistic manner..4 circles discussion…Now for each of these publishers, if they have a different demographic or target audience you might need to have some changes in any one of these four areas. For instance you might want different creative on NYTimes VS campus technology because you are looking at a sophisticated well educated audience at NY Times while Campus Technology has a different audience!Next slide
So now we have contracts with these people, we start working on our display campaign and what happens… well you have to communicate with them so now you have phone conversations, emails, Ios….Next slide….
And what happens next… costs increase and so does does complexity…So just on a side note – what you are looing at here…Next slide…
Why has Display Advertising not been able to scale over the last several years and now you see this massive amount of growth? The main reason is Cost and Complexity which have been huge barriers in the past.If you look at all the component of Display Advertising you will see complex processes mixed with expensive resources which has not allowed marketers to get a positive ROAS.Talk to bullet points.
As marketers you have been left with two options with Display to date.speak to the options.
As marketers you have been left with two options with Display to date.speak to the options.
But something happened over the last several years – something that we have been doing at AdRedy for 3 years and that is the creation of a new market segment within display advertising and that is the demand side platform…Now through these platforms you as an advertisger have access to every publisher, network, exchange in one system… you can also manage any individual media buys you make outside of the system throught our own adserver…This has allowed you… talk to points…Forrester predicts that 30% of online ad spend will be done via DSPs next year.Google predicts that 50% of online advertising will be done via DSPs over the next few years.So to summarize we have talked about the trends in the market place where the audience has shifted – we have talked about advertising dollars and what has happened to them – we have talked about online advertising and its growth specifically search and display and finally we have discussed why display is seeing this mass amount of growth..I am now going to turn it over to my esteemed colelageu and friend Doug Yearick who is going to talk about the best practices in display.
Creative Library & ToolsReduces creative development and testing costsBuying Platform Provides scalable access to effective media sourcesConsolidated Reporting and Work-flow Management Efficiently compares results across fragmented sourcesAuto-Optimization & RecommendationsAlgorithmic optimization at scale and for smaller budgets
Small tests before launching larger campaignsCut down on the man hours it takes to manage the iterative processAllow your team to concentrate on strategy and creativity
Another key trend in 2011 we will see is that Audience Targeting and the ability to precision target and take a lager audience and narrow it down.On big, popular, mass-reach sites (e.g., Facebook, Yahoo, ESPN, etc.)On content-relevant niche sites (e.g., pharma, nursing, military, etc.)On geo-specific sites (e.g., Houston Chronicle, Seattle Times, WSJ, NY Times, etc.)On any site that has relevant content – “contextually targeted” (e.g., article about the popularity of technical degrees on xyz.com, etc.)
Transition:Before the advent of all thse DSP there was no way to do a run of network buy, now you can do it via one platform that will give you access to all this media.