Survey Analytics VP of Client Services and Internal Product Marketing Guru Esther LaVielle led us on another Education Hour on August 25, 2014 to learn what's trending now in mobile and what is coming next. This Month's Hot Topics Included: Mobile Facts Reach Respondents Now via Mobile Say What? We're collecting mobile data for you! Got Panel? Then Get Mobile! What's Next: SDK (Software Dev Kit) What’s Next: LifeMetrix Passive Data Collection What’s Next: iBeacon Research IOS Demo and Mobile Case Study Q & A

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Education Hour August 2014

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Where’s Mobile Research Headed Next?

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 Mobile Facts
 Reach Respondents Now via Mobile
 Say What? We are collecting mobile data for you!
 Got Panel? Then Get Mobile!
 What’s Next: Survey Analytics SDK –Software Development Kit
 What’s Next: Life Metrix Passive Data Collection
 What’s Next: iBeacon Research IOS
 Demo and Mobile Case Study
 Q & A

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Smartphone Behavior

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 Turn online communities into
mobile communities
 Literally - it’s flip of the switch
in Survey Analytics
 Announce to your community:
We got Mobile!
 Offer points to join mobile
community
 Mobile recruitment &
management strategy
 Run multi-deployment strategy:
Online, mobile, offline, etc.

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PROS CONS
 Tap into your existing
relationship!
 Conversion rate from online
panel to mobile panel high
 3x faster results than online
communities
 Easier to reach out to certain
niche communities
 Collect Passive Mobile Data
 Requires different recruitment &
maintenance strategy
 May cost extra $ Incentive
 Client side adaptation WIP
Status
 May miss out on certain
segment groups
 Privacy concerns must be met
for passive data collection

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Gives you unprecedented vision into consumers’ daily lives
Collects moment-to-moment data from their mobile devices

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PROS CONS
 The Boldest Companies are
already doing it
 Augment current research with
quantifying mobile data
 Opportunities for data scientists
to get involved in market
research
 Respondents don’t have to
manually tell you what they are
doing in the moment. Already
tracking it!
 Privacy Concerns
 Is this a PR nightmare waiting
to happen?
 Still new to the MR world. What
can you do with this kind of
data?
 Opt-in rates could be different
for select mobile groups

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If you already have a mobile app, plug in SDK to listen to mobile
users!
Easy to install to Mobile Apps
Real-time feedback
Analysis available Survey Analytics
White Label available
* See Customer Success Manager for costs

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PROS CONS
 Add-on to existing library of
mobile apps
 Data collected available in
Survey Analytics
 Android & IOS Ready
 White Label Available
 May take time to talk mobile
app/IT team to come on board
 May need to add call-to-action
function to drive feedback via
mobile app
 Only supports Android & IOS

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 Respondents Opt-In to receive survey triggers
 In the moment Response & Analysis
 iBeacon IOS, Android still developing proximity software
 1st to offer! Available on Survey Analytics

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PROS CONS
 Interact directly with
respondents in the moment
 Quick data collection & instant
incentive delivery
 IOS Ready
 White Label Available
 Data location available in
Survey Analytics
 Only on IOS. Missing huge
market audience
 Privacy policy issues may occur
 Do people care about being
tracked? Lots of gray areas to
explore.

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