The document outlines insights on the rise of voice commerce driven by smart speaker usage, especially during the COVID-19 pandemic. It highlights user engagement metrics, noting that 40% of users make purchases via voice and that the most requested product was Talisker 10 year old whiskey. Additionally, it discusses actionable audio advertising strategies that optimize customer interactions through voice assistants.

4. eCommerce
mCommerce
vCommerce

7. Case Study

8. Results
Source:
DIAGEO
Source:
DIAGEO
Source:
DIAGEO
7.5 mins
Average time spent in
the experience
Time spent in
experience vs brand
information
Talisker 10 Year Old
was the most
requested at 40% vs
34% for Sky and 27%
for Storm
10YO
60% 7-8pm
Source:
DIAGEO
Most popular time to
use the skill

10. What can we do?

11. COVID effects on Behaviour

12. Behaviour
Smart Speaker use case frequency (Voicebot.ai)
“The pandemic has accelerated the uptake of
home-based, voice-controlled devices and
changed audio listening patterns on all devices.”
Emarketer, November 2020
We focus on the top smart-speaker behaviour
Monthly usage increase since March 2020
Source: Global

13. The problem

14. Actionable Audio AdsTM
+300
Funding Media Technology Launch Customers
Press / Support /
Visibility
Case Studies / Evangelists /
Data

15. 2 - Engagement: “...to donate just say
‘Alexa, Open NSPCC’ now”
Target specific profiles listening to
audio on a voice-assistant
enabled device.
Actionable Audio AdsTM
1 -Action: Geography
& Audience aware
Example Flow
Audio Advert
CTA to Assistant
Sale Generated
Customer completes sale
with a frictionless phrase
Assistant Conversation
Optimised for transaction
Conversion metrics
Advert -> Assistant
Assistant -> Transaction
Overall campaign ROI
3 - Attribution

17. Voice is now
50% of parents are
making purchases
from voice
1 in 4 users are
searching
information on
Travel and
Leisure
1 in 4 users are
searching
information
about Retail
40% of users
are buying
products via
Voice
70% of Users are asking
for information about
brands
Sources: Hall, Lynne (2020) Living the Future: The Technological Family and the Connected Home & Vixen Labs October 2020 Voice Commerce Report

18. Of smart speaker owners
owners use theirs daily
Source: Google
Projected voice
transactions in 2025
Source: Juniper Research
Source: Audience Project

20. Everyone wants in….

22. Action: Dynamic,
Geo & Audience aware
Attribution
Target specific profiles listening to
audio on a voice-assistant
enabled device.
Flow Metrics
Actionable Audio AdTM
Audio Advert
CTA to Assistant
Deep Insights Generated
Customer engages with a
frictionless brand experience
Assistant Conversation
Optimised for engagement
Advert -> Assistant
Assistant -> Engagement
Overall campaign
Insights
Engagement: “...Say ‘Launch Berocca
Boost’ on this device now to find out
more and to order..”

23. Respond Now
Lead Generation
Buy It Now
VoIce Commerce Campaigns
Report Now Campaign reporting - Data Studio.
Brand Experience
Deeply Engaging

24. There’s a growing opportunity for advertisers using Global’s DAX
through Smart Speakers with 56% of owners having reported
using their devices more since March 2020
33% of Smart Speaker owners listening to Global radio brands
have already used them to make an online purchase

25. So what’s next?

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Future vision

29. INTRODUCING
Book It Now
17:00 19:00
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Launched October 2019
Future vision

31. www.sayitnow.ai | info@sayitnow.ai
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London
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