LinkedIn Marketing Solutions 2013

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LinkedIn Marketing Solutions 2013

  1. 1. Marketing SolutionsLinkedIn & SlideShare2013 Marketing SolutionsLinkedIn Confidential ©2013 All Rights Reserved 1
  2. 2. LinkedIn’s MissionConnect the world’s professionals and businesses to make them more productive and successful LinkedIn Confidential ©2013 All Rights Reserved 2
  3. 3. LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context Quality Audience Business Context Marketing Impact Reach the most influential, Promote trust and Deliver compelling insights affluent and educated message receptivity and results with social audiences at scale media solutionsLinkedIn Confidential ©2013 All Rights Reserved 3
  4. 4. 202,000,000 +registered members UK NL 11M 3M+ + DACH 3M+ France 4M+ Italy Canada Spain 4M+ 7M+ EMEA 3M+ USA 50M+ 74M+ India Brazil 18M+ Australia 11M+ South Africa 3M+ 2M+LinkedIn Confidential ©2013 All Rights Reserved 4
  5. 5. LinkedIn and SlideShare combined is the 22ndlargest site in the U.S. with over 46.4 million monthly unique usersLinkedIn Confidential ©2013 All Rights Reserved 5
  6. 6. More content being shared and read LinkedIn Confidential ©2013 All Rights Reserved 6
  7. 7. Targeting is key to everything we do  Function, Seniority, Location, Industry, Company Size, Education  Group affiliations Business & Education Technology Travel Mgmt  SlideShare Content Health & Consumer Medicine Finance Interests LinkedIn Confidential ©2013 All Rights Reserved 7
  8. 8. NEW Targeting is key to everything we do – customsegments  Influencers  Circles of Influence: CEO, CFO, CMO, CIO/CTO  Young and Upwardly Mobile LinkedIn Confidential ©2013 All Rights Reserved 8
  9. 9. LinkedIn Confidential ©2013 All Rights Reserved 9
  10. 10. High impact display media  Prominent placements above the fold  One ad on the page  Rich media enabled  Not a part of any ad network  300x250, 160x600, textlinks LinkedIn Confidential ©2013 All Rights Reserved 10
  11. 11. Content Ads and expandable Content Ads  Leverage innovative units to distribute content to desired target audience  Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)  Expandable option to showcase video LinkedIn Confidential ©2013 All Rights Reserved 11
  12. 12. NEW SlideShare Content Ad on LinkedIn  Enhance your content distribution from SlideShare  Members can interact directly with presentation in ad unit or in expanded player on LinkedIn  Custom lead generation forms can be placed directly in presentation LinkedIn Confidential ©2013 All Rights Reserved 12
  13. 13. Sponsored Polls  Drive member conversation  Enjoy flexibility with questions  Display dynamic ads  Ability to share virally LinkedIn Confidential ©2013 All Rights Reserved 13
  14. 14. Sponsored inMail  Extensive targeting capabilities  Ability to share virally  Members only receive (at most) one Partner Message per 60 days LinkedIn Confidential ©2013 All Rights Reserved 14
  15. 15. NEW Sponsored inMail Plus  Flash enabled templates  Can embed with:  Videos  Whitepapers  Content Feeds LinkedIn Confidential ©2013 All Rights Reserved 15
  16. 16. NEW iPad LinkedIn App advertising LinkedIn Confidential ©2013 All Rights Reserved 16
  17. 17. NEW(ish) Followers  Drive users to follow your company  Engage with them through status updates  Ability to target specific followers with messaging LinkedIn Confidential ©2013 All Rights Reserved 17
  18. 18. NEW LinkedIn API Integration  Personalized experience based on LinkedIn data: • Product Finder • Product Promoter • Advisor Finder • Profile Analyser • Event Promoter • Social Content Hub • Matching Engine • Many more … LinkedIn Confidential ©2013 All Rights Reserved 18
  19. 19. LinkedIn Confidential ©2013 All Rights Reserved 19
  20. 20. Content targeted advertising LinkedIn Confidential ©2013 All Rights Reserved 20
  21. 21. Home page roadblock and newsletter Home page roadblock Email newsletter 160x600 Right Skyscraper 160x600 Home Page Right 300x250 Home Page Right II 300x250 Home Page Bottom 728x90 Broaden presence across SlideShare Reach a global audience LinkedIn Confidential ©2013 All Rights Reserved 21
  22. 22. Blake Boznanski, Account Executive bboznanski@linkedin.com 415.970.5164 Neva Egloff, Account Manager negloff@linkedin.com 415.970.5169LinkedIn Confidential ©2013 All Rights Reserved 22

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