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The Employer Perspective
Frances Rowan
What do GA mean to an
employer?
 Graduate “level” employment
 Qualities
 More…..
“Soft skills”
“Work Ready”
 Expectations
Why?
Generalist Specialist
Larger organisations
 Non discipline specific
graduate recruitment
 Targeting specific institutions
for different reasons
SME
 Increasing demand
 Cross functioning job roles
 “The Full Package”
Careers Employer Card
 Profile of the “UWS Graduate”
“A degree with much more”
 Marketing material for them to shape the graduates
 Ownership
 Investment
Sector Level
Confederation of British Industry (CBI)
1. Self Management
2. Teamworking
3. Business & customer awareness
4. Problem Solving
5. Communication & literacy
6. Application of numeracy
7. Application of Information Technology
CBI(2012) Learning to grow: What employers need from education and skills –
Education and skills survey 2012. London: CBI
 Annual publication
 “Developing Your
Skills For
Employment” (Mary
Macfarlane)
 Demonstration of
skills
 What is different NOW?
No “leadership”
Use of “application”
Practical aspect
Problem identifiers not
just solvers
The Future Graduate
 What is different NOW?
No “leadership”
Use of “application”
Practical aspect
Problem identifiers not just solvers
Resilience
Entrepreneurs
Innovators

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Graduate attributes

  • 2. What do GA mean to an employer?  Graduate “level” employment  Qualities  More….. “Soft skills” “Work Ready”  Expectations
  • 3. Why? Generalist Specialist Larger organisations  Non discipline specific graduate recruitment  Targeting specific institutions for different reasons SME  Increasing demand  Cross functioning job roles  “The Full Package”
  • 4. Careers Employer Card  Profile of the “UWS Graduate” “A degree with much more”  Marketing material for them to shape the graduates  Ownership  Investment
  • 5. Sector Level Confederation of British Industry (CBI) 1. Self Management 2. Teamworking 3. Business & customer awareness 4. Problem Solving 5. Communication & literacy 6. Application of numeracy 7. Application of Information Technology CBI(2012) Learning to grow: What employers need from education and skills – Education and skills survey 2012. London: CBI
  • 6.  Annual publication  “Developing Your Skills For Employment” (Mary Macfarlane)  Demonstration of skills  What is different NOW? No “leadership” Use of “application” Practical aspect Problem identifiers not just solvers
  • 7. The Future Graduate  What is different NOW? No “leadership” Use of “application” Practical aspect Problem identifiers not just solvers Resilience Entrepreneurs Innovators