The document discusses different types of decisions based on their economic impact and volume. It identifies high-value, low-volume decisions like mergers and acquisitions that have a large economic impact but low decision volume. Medium-value, medium-volume decisions involve areas like product development and pricing. Low-value, high-volume decisions are routine tasks with low impact but high volume, such as loan approvals and customer offers.

1. Bron: Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions, James Taylor, Neil Raden, 2007 High Value Low Value Economic impact of individual decision Decision volume High-value, low-volume decisions M&A, capital investment, strategic marketing positioning Medium-value, medium-volume decisions Product development & pricing, customer segmentation & targeting Low-value, high-volume decisions Loan approval, customer cross-sell offer, customer upgrade request, prospect marketing offers assignment Low Volume High Volume The value and volume of different kinds of decisions