From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg presents tips for editing and producing online news -- including SEO, headlines, blurbs and links.
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg presents tips for editing and producing online news -- including SEO, headlines, blurbs and links.
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
Digital Enterprise Festival Birmingham 13/04/17 - Dixon Jones Marketing Direc...CIO Edge
Recent primary research has looked at why some web content earns “shares” and other content earns “links”. But why does this difference matter? With customers in 100 countries, Majestic are a Birmingham based specialist search engine that have recently won the Queens Award for innovation.
Dixon Jones will reveal some of its findings to show why links to web content are still so important for search algorithms such as Google’s and how marketers can develop content strategies that properly harness the power of links on the Internet
If any of you would like a trial or have more questions on Majestic please email support@majestic.com and one of their Customer Advisors would be more than happy to explain how your website could be ranked a little higher and offer support.
You can also book a walk through with their helpful support team via this link - bit.ly/2ooMAyY
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Posting frequency for Facebook, twitter, LinkedInAnton Shulke
This presentation by Ash Read (Buffer) is part of the SEMrush webinar: Posting frequency for Facebook, Twitter, LinkedIn
For full video: https://youtu.be/nJHlJh0aOpg
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
The Six Secrets Of News Search Engine OptimizationTin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Chapter ObjectivesIdentify the keywords that would be most wor.docxtiffanyd4
Chapter Objectives
Identify the keywords that would be most worthwhile for a website to target in its search engine optimization efforts.
Improve a webpage’s relevance for a target keyword by suggesting specific changes to the webpage.
Improve a website’s likelihood of ranking for a set of keywords by suggesting changes that will improve the website’s quality signals to search engines.
Identify possible technical issues that could be impeding a website’s rankings.
Chapter 4:
On-Site SEO
History
Tim Berners-Lee, a British scientist, invented the World Wide Web (WWW) in 1989, while working at CERN. The web was originally conceived and developed to meet the demand for automated information-sharing between scientists in universities and institutes around the world.
First Website
HTML
Head
Title
Meta Description
Collectively known as meta data
Body
H1, H2, H3
<em>
How a Webpage Ranks Well in Search Engines
Links
Popularity
Popularity
Trust
Authority
Authority
Similar Content
Relevance
LATIMES
NYTIMES
CNN
PERSONAL PROFILES
SMALL WEBSITES
LOCAL BLOGS
On-Page
Off- Page
URL
Link Text
Popularity
AUTHORITY
RELEVANCE
The Key SEO Ranking Factors
What We Know and Don’t Know
Popularity
Authority
Relevance
1
(k )
j
j
i
x
N
x(k 1)
j Bi
On-Page
Off- Page
URL
Link Text
RELEVANCE
BEWARE OF NOFOLLOW
Search Engine Functions
Crawling
Caching
Indexing
Ranking
Search Engine Parts
From Google’s white paper
Indexer-Barrels-Sorter portion is key
PageRank no longer used, but this structure is still relatively accurate
12
Crawling
Find new and updated web content
URL Server tracks pages
Crawler explores all links to find new pages
URL Server must prioritize crawling
Crawlers are fast, but with limits
Frequently updated content will be crawled more often
Can be problematic
13
Caching
HTML code of webpage sent to repository
Google has cached copy of entire world wide web
Cache = temporary storage
14
Indexing
Recodes each web page as a “hit list”
A “hit” is a word occurrence (not to be confused with a web hit, when someone views a web page)
Each page indexed as a series of words
docID:2058795wordID:21548nhits: 5hit1hit2hit3hit4hit5wordID:18975nhits: 5hit1hit2hit3hit4hit5wordID:87916nhits: 3hit1hit2hit3...wordID: 48985nhits: 1hit1
Cap: 0, font: 3, position: 173
15
The Psychology of Googlebot
Googlebot doesn’t understand puns
Googlebot doesn’t get jokes
Googlebot is a robot not a buddy of yours
Literal
Googlebot only understands what you tell him
Metromix ‘Get Lucky!’ headline
Laptop ‘case’ versus laptop ‘bag’
Context
Googlebot can’t read iFramed content
Googlebot can’t read images (needs ALT text)
Googlebot can’t read javascript
Googlebot barely understands flash files
Blind spots
01100111 01101111
01101111 01100111
01101100 01100101
01100010 01101111
01110100
Analyzing Links
Links used for multiple pu.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Digital Enterprise Festival Birmingham 13/04/17 - Dixon Jones Marketing Direc...CIO Edge
Recent primary research has looked at why some web content earns “shares” and other content earns “links”. But why does this difference matter? With customers in 100 countries, Majestic are a Birmingham based specialist search engine that have recently won the Queens Award for innovation.
Dixon Jones will reveal some of its findings to show why links to web content are still so important for search algorithms such as Google’s and how marketers can develop content strategies that properly harness the power of links on the Internet
If any of you would like a trial or have more questions on Majestic please email support@majestic.com and one of their Customer Advisors would be more than happy to explain how your website could be ranked a little higher and offer support.
You can also book a walk through with their helpful support team via this link - bit.ly/2ooMAyY
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Posting frequency for Facebook, twitter, LinkedInAnton Shulke
This presentation by Ash Read (Buffer) is part of the SEMrush webinar: Posting frequency for Facebook, Twitter, LinkedIn
For full video: https://youtu.be/nJHlJh0aOpg
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
The Six Secrets Of News Search Engine OptimizationTin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Chapter ObjectivesIdentify the keywords that would be most wor.docxtiffanyd4
Chapter Objectives
Identify the keywords that would be most worthwhile for a website to target in its search engine optimization efforts.
Improve a webpage’s relevance for a target keyword by suggesting specific changes to the webpage.
Improve a website’s likelihood of ranking for a set of keywords by suggesting changes that will improve the website’s quality signals to search engines.
Identify possible technical issues that could be impeding a website’s rankings.
Chapter 4:
On-Site SEO
History
Tim Berners-Lee, a British scientist, invented the World Wide Web (WWW) in 1989, while working at CERN. The web was originally conceived and developed to meet the demand for automated information-sharing between scientists in universities and institutes around the world.
First Website
HTML
Head
Title
Meta Description
Collectively known as meta data
Body
H1, H2, H3
<em>
How a Webpage Ranks Well in Search Engines
Links
Popularity
Popularity
Trust
Authority
Authority
Similar Content
Relevance
LATIMES
NYTIMES
CNN
PERSONAL PROFILES
SMALL WEBSITES
LOCAL BLOGS
On-Page
Off- Page
URL
Link Text
Popularity
AUTHORITY
RELEVANCE
The Key SEO Ranking Factors
What We Know and Don’t Know
Popularity
Authority
Relevance
1
(k )
j
j
i
x
N
x(k 1)
j Bi
On-Page
Off- Page
URL
Link Text
RELEVANCE
BEWARE OF NOFOLLOW
Search Engine Functions
Crawling
Caching
Indexing
Ranking
Search Engine Parts
From Google’s white paper
Indexer-Barrels-Sorter portion is key
PageRank no longer used, but this structure is still relatively accurate
12
Crawling
Find new and updated web content
URL Server tracks pages
Crawler explores all links to find new pages
URL Server must prioritize crawling
Crawlers are fast, but with limits
Frequently updated content will be crawled more often
Can be problematic
13
Caching
HTML code of webpage sent to repository
Google has cached copy of entire world wide web
Cache = temporary storage
14
Indexing
Recodes each web page as a “hit list”
A “hit” is a word occurrence (not to be confused with a web hit, when someone views a web page)
Each page indexed as a series of words
docID:2058795wordID:21548nhits: 5hit1hit2hit3hit4hit5wordID:18975nhits: 5hit1hit2hit3hit4hit5wordID:87916nhits: 3hit1hit2hit3...wordID: 48985nhits: 1hit1
Cap: 0, font: 3, position: 173
15
The Psychology of Googlebot
Googlebot doesn’t understand puns
Googlebot doesn’t get jokes
Googlebot is a robot not a buddy of yours
Literal
Googlebot only understands what you tell him
Metromix ‘Get Lucky!’ headline
Laptop ‘case’ versus laptop ‘bag’
Context
Googlebot can’t read iFramed content
Googlebot can’t read images (needs ALT text)
Googlebot can’t read javascript
Googlebot barely understands flash files
Blind spots
01100111 01101111
01101111 01100111
01101100 01100101
01100010 01101111
01110100
Analyzing Links
Links used for multiple pu.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
This covers the basics of beginning a search engine optimization campaign for a website. Starting at keyword research to help find your market; architecture, content, and links are the essence of building a search-friendly website.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.