This agency provides below-the-line (BTL) and digital marketing services across the UAE. It is based in Abu Dhabi but works on national projects. Services include direct marketing, events/exhibitions, distribution, digital media, mystery shopping, branding, research/analysis, gifts, and host/hostess services. A key focus is marketing activities in labour camps, providing entertainment events weekly for clients like Etisalat and the Transportation Authority that attract thousands of labourers.

1. A full-service integrated BTL and digital marketing agency established in 2008. We are
based in Abu Dhabi but cater to national projects in UAE.
We have worked with clients across various sectors like real estate,
telecommunication, auto mobile and oil & gas industry. We firmly believe that the use
of new media/technology enhances user experience of on-ground activations and vice-
versa – hence, we aim to provide holistic solutions across digital and on-ground
activations.

2. DIRECT MARKETING
Simple direct marketing
activities like flyer
distribution to more
complex activations
EVENTS/EXHIBITION
Turn-key exhibition
solutions including stand
designing, stand building,
lights & AR activations.
DISTRIBUTION
Store & distribute
marketing materials for
our clients across small &
large outlets in UAE.
DIGITAL MEDIA
We provide strategic &
tactical solutions & media
buying services across
digital, social & mobile.
MYSTERY SHOPPING
We provide mystery
shopping services for
small and major brands in
MENA and India.
BRANDING
Identify and execute
branding solutions for
clients across small and
medium sized stores.
RESEARCH/ANALYSI
S
Conduct research and
analyse the results to
provide strategic counsel
for our clients.
GIFTS
Gifting solutions across
genres, sizes, budgets
with effective branding
solutions.
HOST/HOSTESS
Provide multi-lingual
hostess/emcees and
performers for small and
major events.
>> Our Services

3. >> Our Clients

4. 7 YEARS EXPERIENCE in BTL marketing in labour camps
Deep-rooted knowledge and connections with labour
camp management.
Extensive support from the Ministry Of Labour.
नमस्ते
‫مرحبا‬
HELLO
Strong network of Multi-lingual promoters.
>> Labour camps

5. >> Labour camps
• We are the agency on contract with Etisalat for all
their marketing activities within labour camps
• We conduct 6 events across 5 camps for Etisalat
EVERY WEEKEND!
Etisalat
• We are the agency on contract with Transportation
authority for taxis in Abu Dhabi (TransAD) for their
driver engagement program
• We are scheduled to conduct 132 events for the
drivers in their accommodation (labour camps)
Transportation
Authority
• We conducted a massive event for all the labourers
who worked on Yas Mall
• The event was attended by Ministry of labour, Abu
Dhabi police, top management for Al Dar and 2000+
labourers
Yas Mall

6. Client: YAS Mall
Event: YAS Mall – contractor’s day
event
Highlights:
a. Attended by AL DAR deputy CEO
Mohammed Khalifa Al Mubarak
and other top dignitaries of Al DAR
and Ministry of Labour
b. Total attendance of over 2,000
labourers.
c. We provided the entertainment,
stage, sound and gifts and
supervised the logistic control.
“EDGE Marketing executed the contractor's day event
within tight deadlines and with absolute perfection.
Great team and excellent event management skills.”
Alice Michel
Marketing Director (Yas Mall)
>> Labour camps

7. Attended by MOL and AD POLICE
Attended by top management of Al DAR
Over 2,000 labourers present for the event.
Event was followed by gifts distribution.
>> Labour camps

8. Bollywood band for entertainment RJ YACHNA – leading Indian RJ in UAE
>> Labour camps

9. Client: Etisalat
Event: Labour camp activation
Highlights:
a. We have been conducting events
for Etisalat in labour camps fr over
years.
b. These events were conducted in
close association with Ministry of
Labour and with the support of
multiple labour camp management.
c. We conceptualize the events
depending on the likes of the
labourers. We are responsible for
complete execution and
coordination between various
parties in Abu Dhabi and Dubai.
>> Labour camps

10. Cricket game for entertainment Promoters explaining the new Etisalat offer
>> Labour camps

11. Cricket activity in Al Salaam city Cricket activity in ICAD
>> Labour camps

12. Movie screening in ICADKaraoke singing in Hameem
>> Labour camps

13. MOL officials playing Kinect in Yas campDance sessions in ICAD
>> Labour camps

14. >> Labour camps
• Etisalat camp activity IMPACT
• We have covered over 25 camps in Abu
Dhabi and 50 camps in Dubai for
Etisalat
• 100,000+ labourers participated in our
activities till now
• 25,000+ SIM cards sold in the labour
camps
• 10,000+ recharge cards sold via this
activity

15. >> Contact us
EDGE MARKETING SERVICES
Office # 49, 5th floor
Al Mariah business centre
Abu Dhabi, UAE
GIVE US A CALL
T : 02 671 55 77
M: 050 6156 247
WRITE TO US
rupa@edgemktgsvcs.com
varun@edgemktgsvcs.com