This document provides an overview of social media and how to use it for business purposes. It introduces Twitter, Facebook, and LinkedIn, describing what each platform is used for and how to set up a presence on each. It emphasizes the importance of engaging with audiences by listening, answering questions, and contributing value. It also provides tips for using the right social media tools, consistently representing your brand, and measuring whether your social media efforts are effective.

1. Social Networking 101
Using Social Media to build your business

2. Introductions
Mark Tovey - Developer at Iona Group
@eM_tEe
Erik Peterson - Developer at Iona Group
www.electricpineapple.net
@elctrcpineapple

3. History

4. History
Traditional Networking

5. History
Traditional Networking
Beginnings of Social Media

6. History
Traditional Networking
Beginnings of Social Media
Beginning of the Internet Age

7. History
Traditional Networking
Beginnings of Social Media
Beginning of the Internet Age
Continued growth of Social Media

8. Why is Social Media
important?

9. Why is Social Media
important?
Widespread internet
connectivity

10. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet

11. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd

12. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd
Social Media provides
the tools to do this

13. Twitter

14. Twitter
Twitter is a micro-blogging service

15. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’

16. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network

17. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers

18. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers
Twitter originally launched in 2006, and has been
growing ever since.

19. Twitter
Signing up

20. What does this mean to
you?

21. What does this mean to
you?
Search out your
audience at the
beginning

22. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)

23. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community

24. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community
Put out a consistent
message

25. Facebook

26. Facebook
Started by Mark Zuckerberg, 2003

27. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard

28. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students

29. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users

30. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day

31. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day
The fastest growing demographic is those 35 years
old and older

32. Fan Page

33. Fan Page
What is it?

34. Fan Page
What is it?
Brand portal to Facebook

35. Fan Page
What is it?
Brand portal to Facebook

36. Facebook
Signing up

37. Self Promotion

38. Self Promotion
Have their own agenda

39. Self Promotion
Have their own agenda
Help them achieve it
while keeping your
goals in mind

40. Self Promotion
Have their own agenda
Help them achieve it
while keeping your
goals in mind
Emotional attachment

41. Self Promotion
Have their own agenda
Help them achieve it
while keeping your
goals in mind
Emotional attachment
Helping others

42. Participate in the community

43. Participate in the community
Listen to the community

44. Participate in the community
Listen to the community
Answer questions

45. Participate in the community
Listen to the community
Answer questions
Provide a service

46. Participate in the community
Listen to the community
Answer questions
Provide a service
Bit of knowledge = coupon

47. LinkedIn

48. LinkedIn
The other member of the “Big 3”

49. LinkedIn
The other member of the “Big 3”
Focus on professional relationships

50. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members

51. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising

52. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising
The free account level still offers many useful tools

53. LinkedIn
Signing up

54. Social Media tips

55. Social Media tips
Connect all of your
social networks

56. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job

57. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media

58. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media
Be real and represent
your brand/business

59. Is it working

60. Is it working
Bit.ly - url shortener

61. Is it working
Bit.ly - url shortener
Fan Page built-in
statistics

62. Is it working
Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views

63. Is it working
Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views
Is there a conversation
and are you a part of
it?

64. Mark Tovey - Developer at Iona Group
@eM_tEe
Erik Peterson - Developer at Iona Group
www.electricpineapple.net
@elctrcpineapple
http://delicious.com/tag/edcleap