This document provides an overview of social media and how to use it for business purposes. It introduces Twitter, Facebook, and LinkedIn, describing what each platform is used for and how to set up a presence on each. It emphasizes the importance of engaging with audiences by listening, answering questions, and contributing value. It also provides tips for using the right social media tools, consistently representing your brand, and measuring whether your social media efforts are effective.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
Here is a presentation I used to use a few years ago to help executives get a grip on the need to have a social presence. In order to convince an executive to do something they are not comfortable in doing we need to use "Fear" = we are not keeping pace with my colleagues/competitors "Personal Gain" = I will get something out of this which will help me with the things I value e.g.. KPI metrics, external interests.
Be Linked in or Be Left Behind by Susan Bushnell Lamar Morgan
This is the presentation by Susan Bushnell for DW Consulting Solutions, given at the Coral Springs Business Connection Coffee Meetup at the Toojays Deli, 2880 N. University Drive in Coral Springs on Tuesday, August 8th at 9 a.m.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
You aren't on Gab? Part 2 - Gab vs. Twitter | Learn as I Learn - Digital Mar...Clayton Carroll
Last week I looked at Gab’s growth and this week compare Gab to Twitter.
I am well aware that the social media climate was completely different in 2006 when Twitter started than 2016 when Gab was launched. However, given that they are competitors, I felt it important to do a side by side comparison. This gives Gab context and helps frame my thoughts on the implications for your business.
I also discuss social media attention shifts and share my past mistake of not prioritizing social media as a way to reach customers.
How should we prepare for integrated HR & payroll software?Softworld
Louise Woodroffe, HRISON Project Manager, Wakefield and District Housing
A real-life case-study with guidance on: building your business case; selecting your supplier; project preparation and roll out; the benefits gained and plans for the future.
Here is a presentation I used to use a few years ago to help executives get a grip on the need to have a social presence. In order to convince an executive to do something they are not comfortable in doing we need to use "Fear" = we are not keeping pace with my colleagues/competitors "Personal Gain" = I will get something out of this which will help me with the things I value e.g.. KPI metrics, external interests.
Be Linked in or Be Left Behind by Susan Bushnell Lamar Morgan
This is the presentation by Susan Bushnell for DW Consulting Solutions, given at the Coral Springs Business Connection Coffee Meetup at the Toojays Deli, 2880 N. University Drive in Coral Springs on Tuesday, August 8th at 9 a.m.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
You aren't on Gab? Part 2 - Gab vs. Twitter | Learn as I Learn - Digital Mar...Clayton Carroll
Last week I looked at Gab’s growth and this week compare Gab to Twitter.
I am well aware that the social media climate was completely different in 2006 when Twitter started than 2016 when Gab was launched. However, given that they are competitors, I felt it important to do a side by side comparison. This gives Gab context and helps frame my thoughts on the implications for your business.
I also discuss social media attention shifts and share my past mistake of not prioritizing social media as a way to reach customers.
How should we prepare for integrated HR & payroll software?Softworld
Louise Woodroffe, HRISON Project Manager, Wakefield and District Housing
A real-life case-study with guidance on: building your business case; selecting your supplier; project preparation and roll out; the benefits gained and plans for the future.
Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
An introduction to social media run for the Mudgee Tourism Region's local busineses. In it is defined what social media is, how to get started and how Facebook, Twitter, LinkedIn, YouTube, Blogging, Flickr and Foursquare could be used.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
9. Why is Social Media
important?
Widespread internet
connectivity
10. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
11. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd
12. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd
Social Media provides
the tools to do this
16. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
17. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers
18. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers
Twitter originally launched in 2006, and has been
growing ever since.
21. What does this mean to
you?
Search out your
audience at the
beginning
22. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
23. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community
24. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community
Put out a consistent
message
28. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
29. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
30. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day
31. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day
The fastest growing demographic is those 35 years
old and older
50. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
51. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising
52. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising
The free account level still offers many useful tools
56. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
57. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media
58. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media
Be real and represent
your brand/business
63. Is it working
Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views
Is there a conversation
and are you a part of
it?
64. Mark Tovey - Developer at Iona Group
@eM_tEe
Erik Peterson - Developer at Iona Group
www.electricpineapple.net
@elctrcpineapple
http://delicious.com/tag/edcleap
Editor's Notes
Setup account
Profile/info input w/ picture
Using status
Into How do others see your page? - into sharing their own image
comcast cares, jet blue
starbucks, southwest air
comcast cares, jet blue
starbucks, southwest air
comcast cares, jet blue
starbucks, southwest air
comcast cares, jet blue
starbucks, southwest air
Setup account - Profile/info input w/ picture
Using status
Into How do others see your page? - into sharing their own image
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
Setup account
Profile/info input w/ picture
Using status
Into How do others see your page? - into sharing their own image
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup