Social Media Crash Course, Updated
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This document provides an overview of the social media landscape, key players and tools, and rules for using social media. It notes significant growth in Facebook usage among older age groups. It also highlights Obama's YouTube views during the election, and Scott Brown having more Facebook and Twitter followers than Martha Coakley during their election. Key social media platforms like Facebook, Twitter, LinkedIn, YouTube and tools like Facebook pages and ads are described. Basic rules outlined include the importance of consistent messaging, authenticity, transparency and treating social media as a conversation.
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The document discusses KUSports.com's social media strategy and results from promoting their coverage of the 2010 Big 12 basketball tournament. It found their Facebook fans and Twitter followers grew significantly during this period. Their hashtag #kubball saw a large increase in usage. The event helped them set benchmarks and goals for future social media growth around sports coverage. They aim to build on this success in their future sports reporting and identify new revenue opportunities through sponsorships.
How to Update Your Social Media Marketing Strategy for 2021
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Intro to Social Media
The document provides an introduction to social media and how brands can leverage different social media platforms like Facebook, Twitter, and others. It discusses what social media is, why companies should engage in social media, and case studies of how companies like Dell, Nike, Coke, and Zappos have successfully used social media. It also covers measuring social media effectiveness, potential issues that can arise, and provides a group project proposal for students to partner with local non-profits.
Intro to Social Media
The document discusses social media and how businesses can leverage platforms like Facebook and Twitter. It provides examples of how companies like Dell, Nike, Coca-Cola and Zappos have successfully used social media to increase engagement, sales and brand awareness. Metrics for measuring the impact of social media efforts are discussed, including reach, engagement and influence. Risks like negative publicity from mishandling social interactions are also covered.
What is Social Media, and Why Should You Care?
Social media refers to online platforms that allow users to communicate and share content with other users. Some key platforms discussed are Twitter, Facebook, YouTube, and Blogs. The document outlines the massive growth of social media in recent years, with hundreds of millions of active users worldwide. It also discusses how brands can benefit from social media by listening to customers, engaging with them, and addressing any issues that arise in a transparent manner.
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br
2013: social media trends, metrics and benchmarks
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Extensionnewagent
The document provides an overview of social media statistics and adoption trends. It discusses the growth and usage of major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It also summarizes Extension's participation in social media and provides resources for using social media. Key statistics include that 74% of U.S. adults use the internet, 500 million people use Facebook worldwide, and 50 million tweets are sent per day. The document encourages Extension professionals to engage users where they are online through social media.
MIMA Summit Social Marketing 101 presentation
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media has become a powerful tool for interacting with people and serving communities. It allows for connecting through platforms like Facebook, LinkedIn, Twitter, YouTube and blogs. While traditional media are mostly one-way, social media is uniquely interactive, enabling functions like sharing content, commenting, and joining groups. Politicians have also leveraged social media successfully to engage supporters online, such as Barack Obama's presidential campaign which gained millions of followers across Facebook, YouTube and other sites and spent hundreds of thousands of dollars on online advertising.
Next Generation Social Marketing 23120[1]
Next Generation Social Marketing discusses how social media can be used for marketing and driving change. Some key tools include blogs for communicating, social networks for connecting, wikis and consumer-generated media for collaborating, tagging for collecting and categorizing information, and ratings sites and Wikipedia for tapping into collective wisdom. When used together, these tools can build awareness, provide social support, coordinate approaches, involve affected communities, help people take action, customize messages, and humanize issues to drive positive change.
Social Media and Fundraising - Guest Lecture at Point Park University
Dave Tinker, CFRE, Guest Lecture to Graduate Nonprofit Communications Class at Point Park University on 10/30/13
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...Institute for Transformative Leadership
The document discusses how social media like Facebook and Twitter have revolutionized digital communication and how businesses must adapt to survive. It notes statistics on growth of social platforms and demographics of social media users. The presentation argues the wild bird feeding industry needs a fresh digital strategy combining traditional advertising with social media to engage customers and grow. Challenges to implementing social media are addressed. The speaker advocates listening to customers online and setting goals to leverage social platforms for marketing and collaboration across the industry.Social media colleges- t seymour
Social Media Presentation at the Higher Learning Commission meeting in Chicago on April 11, 2010 by Dr. Tom Seymour, Minot State University, Minot, North Dakota
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Social and Digital Media for Wisconsin Counties Association
Social and Digital Media for Wisconsin Counties Association
American Rental Assoc. - ABC’s & 123’s of SOCIAL MEDIA - (Channels Overview) ...
American Rental Assoc. - ABC’s & 123’s of SOCIAL MEDIA - (Channels Overview) ...
Twu using social media in your communication strategies june 17 2009
Twu using social media in your communication strategies june 17 2009
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park University
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
More from Katie Harbath
Threading it all together – Q2 Tech Trends
The document provides a quarterly report on technology and democracy trends for Q2 2023. Key points discussed include:
- AI and social media platforms like Twitter and its clones continued to dominate conversations about their potential impacts on democracy.
- US courts played an increasing role in technology policy through various cases, and more rulings are expected around the 2024 elections.
- Discussion around banning TikTok faded but related legal challenges continue in courts.
- The first 2024 GOP primary debate was scheduled for August 23rd, with campaigns experimenting with new digital tactics including AI.
- Upcoming events like court cases and the primary debate will influence the technology and policy discussions around elections over the next
Alaska Photo Book
This photo portfolio documents Katie Harbath's family trip to Alaska in 2009. It includes over 150 photos from their visits to Anchorage, Seward, Kenai Fjords National Park, and Denali National Park. The photos show landscapes, wildlife like whales, bears, caribou and moose, glaciers, hiking trails and wildflowers. The portfolio provides a visual summary of the family's adventures exploring various areas of Alaska over their 11 day trip.
Voter Reg Ap Ar
This document is an Arkansas voter registration application form. It requests information such as the applicant's name, address, date of birth, identification numbers, and citizenship and residency eligibility. It explains that a first time mail-in registrant must provide a copy of ID. It provides instructions for completing, mailing and deadlines for the application. It also notes that upon approval, the applicant will be notified of their voting precinct by the County Clerk.
Oslc Constitution
This document summarizes the approved 2007 constitution of Our Saviour Evangelical Lutheran Church. The constitution outlines the church's name and affiliation with the Lutheran Church-Missouri Synod. It establishes the church's mission to preach the gospel, foster Christian fellowship, and conduct worship according to Lutheran doctrines and practices. The constitution also defines membership, leadership roles like pastors and boards, and procedures for discipline and amendments.
Webdesign for Advocacy and Campaigns
This is a presentation I gave at the Leadership Institute about web design for advocacy and campaigns.
More from Katie Harbath (7)
Recently uploaded
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Northern Engraving | Nameplate Manufacturing Process - 2024
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Recently uploaded (20)
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Social Media Crash Course, Updated
- 1. Social Media Crash Course
- 2. Goals 1) Today’s landscape 2) Players and Tools 3) The Rules
- 4. 922% growth of Facebook profiles created by 55+ year olds in the last 6 months
- 5. 328% growth of Facebook profiles created by 34-55 year olds in the last 6 months
- 6. 103 million number of US users on Facebook
- 7. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
- 8. 143,851 vs 18,455 Facebook fans of Scott Brown vs Martha Coakley
- 9. 16,959 vs 4,285 Twitter followers of Scott Brown vs Martha Coakley
- 10. The players & tools
- 11. Facebook
- 12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
- 15. Facebook
- 18. Facebook Facebook Ads: A Microtargeting dream
- 19. Twitter What the heck is it?
- 20. Twitter Share what you’re interested in
- 21. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
- 22. Twitter Who is participating?
- 23. Twitter Some tools to help
- 24. LinkedIn
- 25. LinkedIn Social Network for business people
- 29. FriendFeed Social Media Aggregator
- 30. Feed Readers Keep Track of Site Updates
- 31. The Rules
- 32. The Rules 1) Message, message, message 2) Be authentic 3) Be transparent 4) Don’t ever, ever, ever do something anonymously 5) It’s a conversation 6) Have fun
- 33. Questions? katieharbath.com/socialmedia - @katieharbath