This document provides an overview of the social media landscape, key players and tools, and rules for using social media. It notes significant growth in Facebook usage among older age groups. It also highlights Obama's YouTube views during the election, and Scott Brown having more Facebook and Twitter followers than Martha Coakley during their election. Key social media platforms like Facebook, Twitter, LinkedIn, YouTube and tools like Facebook pages and ads are described. Basic rules outlined include the importance of consistent messaging, authenticity, transparency and treating social media as a conversation.

1. Social Media Crash Course

2. Goals 1) Today’s landscape 2) Players and Tools 3) The Rules

3. The Landscape

4. 922% growth of Facebook profiles created by 55+ year olds in the last 6 months

5. 328% growth of Facebook profiles created by 34-55 year olds in the last 6 months

6. 103 million number of US users on Facebook

7. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television

8. 143,851 vs 18,455 Facebook fans of Scott Brown vs Martha Coakley

9. 16,959 vs 4,285 Twitter followers of Scott Brown vs Martha Coakley

10. The players & tools

11. Facebook

12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses

13. Facebook facebook.com/pages

14. Facebook facebook.com/pages

15. Facebook

16. Facebook facebook.com/pages

17. Facebook facebook.com/pages

18. Facebook Facebook Ads: A Microtargeting dream

19. Twitter What the heck is it?

20. Twitter Share what you’re interested in

21. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials

22. Twitter Who is participating?

23. Twitter Some tools to help

24. LinkedIn

25. LinkedIn Social Network for business people

26. YouTube/Ustream/Flickr

27. del.icio.us/FriendFeed/Feed Readers

28. del.icio.us Social Bookmarking

29. FriendFeed Social Media Aggregator

30. Feed Readers Keep Track of Site Updates

31. The Rules

32. The Rules 1) Message, message, message 2) Be authentic 3) Be transparent 4) Don’t ever, ever, ever do something anonymously 5) It’s a conversation 6) Have fun

33. Questions? katieharbath.com/socialmedia - @katieharbath