How Canadian Economic Development Agencies are taking advantage of social media applications to market their region to site selectors and potential investors.

1. Social media for economic development : Canadian and international best practices APDEQ & EDAC Conference 2010 Quebec City, QC

2. Active In Regional Economic Development Strategies Since 1998 Develop economic development investment strategies and lead generation solutions from coast to coast We apply: Business Intelligence Competitive Intelligence Internet Intelligence to.. Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors 2

3. Intelegia’s Preoccupation With Social Media

4. From Fad To Fact…

5. The World of Information Is Changing Number of text messages (SMS) sent each day exceeds the world’s population. An enormous mass of information is exchanged & shared 25 billion+ pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared monthly on Facebook. In July 2006, Wikipedia grew by over 30,000,000 words. Given this, it is unlikely for any single reader to read all of Wikipedia's new content. Of Twitter's active users, 37 % use their phone to tweet. People are watching 2 billion videos a day on YouTube. Every minute, 24 hours of video is uploaded to YouTube. In November 2009, YouTube surpassed Yahoo for the 1st time in total US search queries. 5

6. Key Facts On The Use Social Media For Economic Development Source: Intelegia©, 2010.

7. The Reality… Metro Denver isblogging NYEDC is on Facebook Grand Junction istweeting Pearland, TX pushes investment incentives via YouTube 7 7

8. 2010: The Year Marketing Dies(1)... Core elements that have driven marketing practices for decades--such as messaging strategy, mass media, PR, advertising, and others--will continue to change rapidly. More consumers are avoiding ads, and a majority feels there is "too much advertising" Consumers have new partners that will help to expand the reach of social media dialog even further--the big three search sites. Google, Bing and Yahoo (1) Source: Forrester Blogs – December 2009

10. International Best Practices of The Use of Social Media For Economic Development

11. International Best Practices – Blog – Invest In UK (United Kingdom)

12. International Best Practices – Facebook – Hudson Valley Economic Development Corporation (New York, USA)

13. International Best Practices – Twitter – Levelland Economic Devolopment Corporation (Texas, USA)

14. International Best Practices – LinkedIn – Invest in Brisbane (Australia)

15. International Best Practices – YouTube – Enterprise Florida, (Florida, USA)

16. What Is Happening In Canadian Economic Development Agencies? Key Insights

17. Getting noticed in a continuously growing noisy universe is a challenge

18. Agencies are learning to deal with negative postings

19. Level of adoption from within is increasing

20. Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage

21. New in-house competencies are being built

22. Executive buy-in is still essential and growing

23. EDOs are routers for business information and activities

24. EDOs are regional catalysts

25. Are Canadian Cities Applying Marketing 2.0 Strategies? Learning From Best Practices

26. London Economic Development Corporation - Blog

27. Edmonton Economic Development Corporation – Facebook – Currency of Posts

28. Montreal International & PÔLE Québec Chaudière-Appalaches – LinkedIn – Easy To Retrieve

29. Greater Toronto Marketing Alliance – Facebook – Customized Tabs

30. Greater Halifax Partnership – Twitter – Scheduled Twitter

31. Ottawa Centre for Research and Innovation – YouTube – Channel Description

32. Hamilton Economic Development - Videocasts

33. Top Five Canadian Cities in 2010

34. 4th Place – Hamilton Economic Development

35. 3rd Place – London Economic Development Corporation

36. 2nd Place – Ottawa Centre for Research and Innovation

37. 2nd Place – Greater Halifax Partnership

38. 1st Place – Edmonton Economic Development Corporation

39. Tomorrow’s Options Status Quo Hold Your Nose and Jump Right Into Web 2.0 Build A Content Strategy For Your Web 2.0 Initiative In Line With Your Economic Development / Business Attraction Plan

40. Download Report : www.intelegia.comConnect with Isabelle Poirier on LinkedIn