There were over 345 million internet users in Latin America and the Caribbean in 2015, a 10.8% increase. The digital economy has grown to $4.2 trillion globally by 2016, increasing at an 18% compound annual rate for developing countries compared to 8% for developed countries. Small and medium enterprises that are heavy internet users are 50% more likely to sell goods and services outside their local region, and experience higher revenue growth compared to those with medium or light internet use.

1. Designed by ICANN Communications | January 2016 For public use | Creative Commons Attribution - NonCommercial
SMEs: Small and Medium-Sized Enterprises.
Sources:
1. Internet Users in the Americas 2015. Internet World Stats, accessed January 2016, internetworldstats.com.
2. The Boston Consulting Group. Greasing the Wheels of the Internet Economy. (Boston: BGC, 2014). bit.ly/1rQVOBO
In 2015, there were more than 345 million Internet users in the Latin American and Caribbean (LAC) region.1
+10.8%
4.2
2.3
2010 2016
2.8
1.7
0.5
1.4
TrillionUS$
Compound Annual Growth Rate
(CAGR%)
18%
8%
Developing
Developed
Developed
Developing
Note: G20 Countries Only.
GROWTH OF THE DIGITAL ECONOMY: $ 4.2 TRILLION (2016)
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%ofSMEs
SMEs that are heavy Internet users
are 50% more likely to sell goods
and services outside their region.
THE INTERNET HELPS SMEs EXTEND THEIR GEOGRAPHIC REACH
Heavy Internet use
Medium-to-light Internet use
Sales Reach By Market
12
+49%
18
WORLD
+34%
53
40
COUNTRY
+17%
65
77
REGION
+6%
90
96
CITY
THE INTERNET HELPS SMEs GROW REVENUES
Cumulative Revenue
Growth Rate,
2011-2013 (%)
+18%
+11%
+7%
Average Heavy Internet use
Average Medium/light Internet use
Difference in the growth rate between SMEs with Heavy
Internet use and those with Medium/light Inernet use.30%
20%
10%
0
-5%
BRAZILINDIA CHINA MEXICO SOUTH AFRICA TURKEY
THE GROWTH OF THE DIGITAL ECONOMY
https://www.icann.org/resources/pages/business
http://www.icannlac.org
http://www.linkedin.com/company/icann
www.internetworldstats.com
http://bit.ly/1rQVOBO