All firms (large and small) must set aside the time to execute some defensive competitive intelligence strategies. In short, defensive competitive intelligence addresses the availability of strategic information about companies and their activities in the public domain.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
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To learn how social media can build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork and found that traditional lead generation methods are no longer effective. View this new research from Australia.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
The Social Bridge to the IT Committee Australian ResearchLinkedIn
To learn how social media can build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork and found that traditional lead generation methods are no longer effective. View this new research from Australia.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
Sydney Tech Breakfast: Presenting the Social Bridge to the IT CommitteeLinkedIn
New Australian research from LinkedIn, Starcom MediaVest Group, and comScore about social and the technology vertical. As presented by Mike Weir, LinkedIn Global Head of Technology at the Tech Breakfast in Sydney on October 2nd.
Greetings Content Marketers,
Welcome to this year's report on the content marketing practices of business-to-business technology marketers in North America.
In this report we highlight key areas of difference between the most effective technology marketers and their less-effective peers. We also show some differences between those who have a documented content strategy and those who do not.
Technology marketers use a good mix of tactics and continue to invest in content marketing, with 58% planning to increase spend over the next 12 months. We look forward to seeing how this continued investment pays off over the next year.
Linkedin the Social Bridge to the IT CommitteeJill Sida
Social media is not just for connecting with peers. The IT Committee actively seeks insights and conversations with vendors on social media.
•2 in 3 are open to connecting with a new vendor.
•3 in 4 are ready to have a conversation with a new vendor on social media.
Trust drives brand perception, and the IT Committee trust LinkedIn more than other websites to receive information relevant to their IT decisions.
The IT Committee are >50% more likely to engage with their vendors on LinkedIn than on other social networks.
Social Media Strategies for Powerful Communicationscourtneymbarnes
Teleseminar I presented for PRSA on the topic of the book I co-authored with Paul Argenti, "Digital Strategies for Powerful Corporate Communications," which is being published by McGraw-Hill in August 2009.
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Interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.
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Dive into the personas of the technology audience and how to achieve content effectiveness with this cohort. Explore:
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In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
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The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
Read about five hot business topics, including:
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- Top 5 Tips to Retain Star Talent
- Lessons Learned from Cyber Incidents in 2018
- Why You Shouldn’t Sign Your 403(b) Plan Document (Yet)
- Building a Personal Brand
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This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
For more classes visit
www.snaptutorial.com
CIS 336 Final Exam Guide
1)Joe works for a company where the IT department charges him for the number of CRM login accounts
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In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
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New Australian research from LinkedIn, Starcom MediaVest Group, and comScore about social and the technology vertical. As presented by Mike Weir, LinkedIn Global Head of Technology at the Tech Breakfast in Sydney on October 2nd.
Greetings Content Marketers,
Welcome to this year's report on the content marketing practices of business-to-business technology marketers in North America.
In this report we highlight key areas of difference between the most effective technology marketers and their less-effective peers. We also show some differences between those who have a documented content strategy and those who do not.
Technology marketers use a good mix of tactics and continue to invest in content marketing, with 58% planning to increase spend over the next 12 months. We look forward to seeing how this continued investment pays off over the next year.
Linkedin the Social Bridge to the IT CommitteeJill Sida
Social media is not just for connecting with peers. The IT Committee actively seeks insights and conversations with vendors on social media.
•2 in 3 are open to connecting with a new vendor.
•3 in 4 are ready to have a conversation with a new vendor on social media.
Trust drives brand perception, and the IT Committee trust LinkedIn more than other websites to receive information relevant to their IT decisions.
The IT Committee are >50% more likely to engage with their vendors on LinkedIn than on other social networks.
Social Media Strategies for Powerful Communicationscourtneymbarnes
Teleseminar I presented for PRSA on the topic of the book I co-authored with Paul Argenti, "Digital Strategies for Powerful Corporate Communications," which is being published by McGraw-Hill in August 2009.
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What Content Do Tech Professionals Prefer? [Infographic]LinkedIn
Dive into the personas of the technology audience and how to achieve content effectiveness with this cohort. Explore:
- What content motivates technology professionals
- Who they share content with and look to for thought leadership
- The types of content are key to cultivating interest
- What media is most engaging and effective
NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
Read about five hot business topics, including:
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www.snaptutorial.com
CIS 336 Final Exam Guide
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For more classes visit
www.snaptutorial.com
CIS 336 Final Exam Guide
1)Joe works for a company where the IT department charges him for the number of CRM login accounts that are in his department. What type of IT funding model is his company deploying?
For more classes visit
www.snaptutorial.com
CIS 336 Final Exam Guide
1)Joe works for a company where the IT department charges him for the number of CRM login accounts that are in his department. What type of IT funding model is his company deploying?
Creating Sponsored Content Posts That Earn EngagementLinkedIn
Promoting content on a social platform does not have to be complicated. These 5 examples of top-performing sponsored content posts provide tips you can use to earn engagement in the news feed of a busy (and aspirational) audience.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
Know Your Data 1. The ArnetMiner citation dataset (provide.docxDIPESH30
Know Your Data
1. The ArnetMiner citation dataset (provided by arnetminer.org) by year 2012 can be downloaded in
the attached file.
(1) Count the number of authors, venues (conferences/journals), and publications in the datasets.
(2) What are the min, max, Q1, Q3, and median number of publications per author? Can you plot
the histogram for number of publications per author?
(3) What are the min, max, Q1, Q3, and median number of citations per author? Can you plot the
histogram for number of citations received per author?
(4) Please plot the scatter plot between the number of publications vs. the number of citations for
authors who have more than 5 publications.
Classification for Matrix Data
2. Decision Tree
Construct a decision tree for the following training data, where “Edible” is the class we are going to
predict. Information gain is used to select the attributes. Please write down the major steps in the
construction process (you need to show the information gain for each candidate attribute when a new
node is created in the tree).
3. Naïve Bayes
Consider a Naïve Bayes model for spam classification with the vocabulary V = {secret, offer, low, price,
valued, customer, today, dollar, million, sports, is, for, play, healthy, pizza}, where each word in the
vocabulary is considered as a feature, and their values could be either 1 or 0, denoting whether they exist
in one message. We have the messages and labels in the following table:
Messages Class label
Million dollar offer Spam
Secret offer today Spam
Secret is secret Spam
Low price for valued customer non-spam
Play secret sports today non-spam
Sports is healthy non-spam
Low price pizza non-spam
Give the MLEs for the following parameters:𝜃𝑠𝑝𝑎𝑚 = 𝑃(𝐶𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑠𝑝𝑎𝑚 ),
𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑝𝑜𝑟𝑡𝑠|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑝𝑜𝑟𝑡𝑠 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), and 𝜃𝑑𝑜𝑙𝑙𝑎𝑟|𝑠𝑝𝑎𝑚 =
𝑃(𝑑𝑜𝑙𝑙𝑎𝑟 = 1|𝐶𝑠𝑝𝑎𝑚 ).
4. Support Vector Machine
# x1 x2 class
1 2.46 2.59 1
2 3.05 2.87 1
3 1.12 1.64 1
4 0.01 1.44 1
5 2.20 3.04 1
6 0.41 2.04 1
7 0.53 0.77 1
8 1.89 2.64 1
9 -0.39 0.96 1
10 -0.96 0.08 1
11 2.65 -1.33 -1
12 1.57 -1.70 -1
13 3.05 0.01 -1
14 2.66 -1.15 -1
15 4.51 -0.52 -1
16 3.06 -0.82 -1
17 3.16 -0.56 -1
18 2.05 -0.62 -1
19 0.71 -2.47 -1
20 1.63 -0.91 -1
Given 20 data points and their class labels in the above, suppose by solving the dual form of the
quadratic programming of svm, we can derive the α′s for each data point as follows:
α7 = 0.4952
α18 = 0.0459
α20 = 0.4493
Others = 0
(1) Please point out the support vectors in the training points.
(2) Calculate the normal vector of the hyperplane: w
(3) Calculate the bias b, according to b = ∑ (yk − w′xkk:αk≠0 )/Nk , where xk = (xk1, xk2)′ indicate the
support vectors and Nk is the total number of
COM 310 Final Project Guidelines and Rubric Overview .docxclarebernice
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
24790 Business Project Marketing ‘PROJECT PROPOSAL’ TEMPLATESTE.docxlorainedeserre
24790 Business Project: Marketing ‘PROJECT PROPOSAL’ TEMPLATE
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 2: What is the title of your project? (make it strategic)
Increasing the brand awareness of e-scooter(the title needs to be more stratgegic, you need to indicate the value of the research. Give the reader a good indication as the implications of what they a)e about to read) this could change to increasing sales through building brandawareness
STEP 3: Which organization/industry is your project about? My project is about Mearth Technology, an Australian based company that specializes in manufacturing electric scooters and electric bikes. This is a small startup venture because currently, it has no more than ten employees. The mission of Mearth is to create values on the high-tech perspective and deliver the values to the end-users. The main problem facing the company is low brand recognition of the electric scooters, and this has led to low sales and little revenue.
STEP 4: Do you work for, or know managers at, this organization?
I do not work for this organization; I have communicated with manager in this organization.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
The permission to undertake this research has been granted by the University of Technology Sydney ethics committee. This project is not funded by an organization and thus will use own means of financing to ensure the success of the project.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address.
One of the most significant problems facing Mearth Technology is low brand awareness of the electric scooters. The low brand recognition works to the advantage of major competitors in the Australian market; the Ninebot-Segway and Xiaomi. Segway is the biggest competitor and operates similar to Mearth in terms of product and functions. Xiaomi is a Chinese technology firm and ranks second in terms of market share, whereas Mearth comes third. Following the low brand awareness and increased competition from giant companies, (share does not equate to awareness which are you concerned about?) how can Mearth Technology increase the brand awareness of e-scooters? The main objective of this project is to create a systematic digital marketing campaign for Mearth Technology. The project will examine the effectiveness of Facebook, Twitter, Instagram, and other social media platforms in increasing the popularity of the brand.(too ambitious I think for the timeframe rather you should aim to identify some strategic approaches for their digital communications)
STEP 7: Which marketing theories will you refer to and use?
I would prefer to use some main marketing theories, namely the SWOT analysis (SWOT are tools not theories ), m ...
Similar to Defensive Competitive Intelligence In A Web 2.0 Environment (20)
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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2. If you selected choice a) from above, you run the risk of competitors collecting
information as the group / page expands with usable intelligence.
If you selected choice b) from above, you will be in the best position to know what is
being posted and available for competitors to use against your company.
Always place yourself in the shoes of your counterpart at the competing company and
think what valuable information can be gathered and analysed to gain further insights.
Case #2: SlideShare Content
While conducting a routine web search using the name of your company as a keyword,
you come across a recent PowerPoint presentation that was given at a recent marketing
conference. The presentation was posted by the conference organizer on Slideshare to
save on printing costs. The presentation contains a detailed case study which includes
financial data from 4 years ago, an overview of a creative strategy for an ad for a top
selling product and a biography of the presenter.
What should you do?
a) Do not be concerned about the availability of the presentation because the financial
data is out of date, the details regarding the creative strategy are rather vague and the
biography is easily accessible elsewhere on the web.
b) Speak to your colleague who gave the presentation and urge he or she to modify the
file, resubmit the new version to the organizer and have it placed back on SlideShare.
c) Insist that the presentation be removed immediately from SlideShare.
If you selected choice c), you are eliminating a great avenue for exposure for your
company on and off the web via an very insightful presentation.
If you selected choice a), you are welcoming analysts from the competition to piece
together information offered in presentation to use against your competition. Outdated
financial details are an excellent basis for projections, especially if industry costs are
known, very good assumptions can be made from vague statements about a creative
strategy and biographies are not that current on the web.
If you selected choice b), you are on the right track. It is a fair balance between options
a) and b). The slide with the financial data could remain blank or the slide with the
creative strategy maybe replaced with contact information if the reader wishes to obtain
more details. (It is suggested that you provide a phone number and not an email address.)
3. Case #3: Twitter Tweets
Among your colleagues, you have someone who is very active on social networks. An
hour does not go by without “Michel” updating his status. One day, you decide to check
Michel’s Twitter page and see that some of his Tweets alludes to what he is doing at
work. The tweets refer to his frustration with searching the U.S. Patents database
regarding a ball meant for street hockey and reading patent #7,520,830. Knowing that
your company is presently working on the creation of a new design for a street hockey
ball, you are surprised that these tweets have been posted.
What should you do?
a) Assume that these tweets will never be found by competitors and there is no need to
panic.
b) Ask Michel to delete the tweets in question.
c) Explain the important of not blogging or tweeting on topics regarding work-related
activities
If you selected choice a), you have made the wrong assumption. You will be surprise
how people can stumble onto content on the web.
If you selected choice b), you are just addressing apart of the problem. Michel has to
understand the potential problems that his tweets may cause.
If you selected choice c), you have to be prepared to provide a primer regarding defensive
competitive intelligence.
Conclusion
Web 2.0 is a growing source for information that should not be ignored. Knowing what
is being published on platforms such as Facebook, SlideShare and Twitter about your
company is an essential part of preventing competitors from gaining a strategic advantage
in terms of gathering intelligence.
4. About The Author:
Ian Smith has more that 10 years of experience in the field of competitive
intelligence. Ian has written several articles on competitive intelligence research
methodologies and analysis frameworks. In addition, he has authored articles
dealing with internet searching applications for efficient research initiatives. You
can read his blog posts at Tools For Thought, or follow him at
www.twitter.com/citweetz .
If you wish to improve your competitive intelligence researching skills on Web 2.0,
call Isabelle Poirier, +1 (514) 276-1700 Ext, 104