The document discusses how the McAllen Economic Development Corporation (MEDC) uses social media to promote programs, disseminate information, and engage wider audiences. It outlines MEDC's social media goals of establishing their brand, engaging stakeholders, and learning about new businesses. The document also provides tips for crafting an effective social media strategy, such as determining target audiences, defining your organization's tone and voice, and using the appropriate social media tools for your audiences.

1. Social Media & Linkages to Multiple Markets Victoria Hirschberg McAllen Economic Development Corporation [email_address]

2. McAllen EDC

9. Highlight your social media

11. Create a VIRAL effect!

12. Twitter could be powerful Retweet: Targeting reporters: Potential impact = 1,270 people And who is following your organization?

14. Show a different side of your organization

17. Define your organization and community before someone else does

18. Social media is a tool to engage your multiple audiences and tell your story!