Ed Hardy, Dubai
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Group 8 consists of Amitav, Balaji, Chetan, and Jemi. The Ed Hardy brand was created by Christian Audigier based on the tattoo art of Don Ed Hardy. It has over 70 stores worldwide, mostly in the US, and markets directly to celebrities. Their target market is young adults aged 18-30 who enjoy rock music and fashion. The brand focuses on tattoo-inspired apparel and accessories in an upscale retail environment to appeal to this lifestyle.
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Christian Audigier created the Ed Hardy brand based on the tattoo art of Don Ed Hardy. The brand has 72 stores worldwide, with 33 in the US. Ed Hardy's main competitors are Affliction and TapOut in the US. In Dubai Mall, other competitors include Harley Davidson, Jack & Jones, and Billabong. Ed Hardy targets young adults aged 18-25 with high incomes who enjoy clubbing, drinking, and gambling. The brand promotes a rock and roll lifestyle through its tattoo-inspired apparel, accessories, and celebrity endorsements. Ed Hardy stores curate an experience showcasing the brand's culture through decor, music, and staff attire.
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Christian Audigier created the Ed Hardy brand based on the tattoo art of Don Ed Hardy. The brand has 72 stores worldwide, with 33 in the US. Ed Hardy's main competitors are Affliction and TapOut in the US. In Dubai Mall, other competitors include Harley Davidson, Jack & Jones, and Billabong. Ed Hardy targets young adults aged 18-25 with high incomes who enjoy clubbing, drinking, and gambling. The brand promotes a rock and roll lifestyle through its tattoo-inspired apparel, accessories, and celebrity endorsements. Ed Hardy stores curate an experience showcasing the brand's culture through decor, music, and staff attire.
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Kate Spade is an affordable luxury lifestyle brand known for its handbags. Founded in 1993, it offers a wide range of vibrantly colored leather bags and accessories that appeal to both classic and trendy tastes. Competitors include Michael Kors, Tory Burch, and Coach, which also offer colorful, fashionable bags at accessible price points between $175-498. The document recommends Kate Spade offer more neutral colors in some styles, use trendier colors overall, add a sophisticated tote bag, reduce sale items, and market trendier pieces with a sense of exclusivity.
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Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
Khaadi.pptx
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
Estee Lauder
Estee Lauder was born in 1908 and grew up in New York, working in her father's store and learning about business. She established Estee Lauder Inc. in 1946, making creams in a restaurant kitchen and selling them. Her innovative strategies like free gifts with purchases and in-store counters were successful. Her Youth Dew fragrance launched the company into becoming the 3rd largest cosmetics company, selling in over 118 countries. Lauder was driven to inspire women and known as the "Queen of Beauty".
Zara Retailer
Zara was founded in Spain in 1974 and has grown to become the largest fashion retailer in the world. It aims to satisfy customers' desires through continuous innovation and providing new, quality designs at affordable prices. Zara uses a fast fashion model to quickly design and produce trendy clothing that is sold at relatively low prices. It focuses on young customers seeking on-trend styles and has over 1000 stores globally located in major cities.
Christian dior
Christian Dior was founded in 1946 in Paris, France and is known for women's fashion. It is currently headquartered in Paris and employs over 79,000 people worldwide. Christian Dior enjoys strong brand recognition and owns other luxury brands through parent company LVMH, providing access to a large portfolio of prestigious brands. Dior focuses on popularizing its fragrance, makeup, and skincare product lines, targeting customers seeking elegance and distinction.
Cartier
Cartier is a luxury brand founded in Paris in 1847 known for jewelry worn by royalty. The document outlines Cartier's plan to target young professionals and influence social media by photographing influential customers wearing Cartier products at exclusive events to create envy and desire among others to emulate celebrities and attain higher social status. The goal is for Cartier to become strongly associated with social class distinction.
Shoppers stop (1)
Shoppers Stop is a major Indian department store chain founded in 1991 with 27 stores across 12 cities. It aims to be an inspirational and trusted brand transforming customer's lives through fashion and delightful shopping experiences. The company targets upper middle class men, women, and kids across various age groups and income levels. It focuses on providing quality apparel, footwear, accessories, beauty, and home products from brands like Fossil, GUESS, and Lakmé. Shoppers Stop analyzes its strengths like a loyal customer base, weaknesses like uneven work distribution, opportunities like expanding its geographical reach, and threats like new competitors entering the market.
Topshop
Topshop has a main brand called "Unique" and several sub-brands divided by product type like "Sno" for skiwear and "Freedom" for jewelry. Pricing ranges from £15-30 for basics to £60+ for high-end items. Displays and mannequins are used to set different feels for each sub-brand. The store aims to be experiential for customers aged 18-35 who care about fashion and image. Topshop targets "Achievers & Experiencers" seeking affordability or premium styles for self-expression.
stp of a hypothetical brand- Diamond jewellery brand STP
The brand ALLOTROPE offers a range of diamond and gemstone jewelry featuring elegant, ethnic designs and unique collections. It targets metropolitan and cosmopolitan consumers between the ages of 21-55 who have a monthly income over 30,000 rupees and interest in intricate, traditional designs as well as good diamond knowledge. ALLOTROPE positions itself by effectively meeting customer needs through a variety of elegant designs at varied price points and special collections for occasions.
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stp of a hypothetical brand- Diamond jewellery brand STP
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Ed Hardy, Dubai
- 1. Group 8 Amitav Balaji Chetan Jemi Johnson
- 2. Brand Ed Hardy • Christian Audigier is a French fashion designer and entrepreneur, who created a new brand called Ed Hardy based on the work of Don Ed Hardy. • Don Ed Hardy is an American well known tattoo collector. • IT has 72 stores worldwide with maximum stores in US (around 33). • In 2004, Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. • Audigier’s marketing techniques is to market directly to celebrity clients and by opening stores in high profile fashion districts.
- 3. Competition Competitors • Main competitor – Affliction in the US • Affliction not present in UAE • One of a kind brand in its category • Harley Davidson at Dubai Mall • Cheap imitations of its own brand
- 4. Marketing Mix Tattoo-art inspired genre • Incredibly • Designer Apparel expensive ‘Special • Lifestyle Accessories edition-like’ prices • Watches • Apparel starts at • Bags 154 AED Product Price • Rock and Roll theme •Strategic location • Celebrity gallery •Close to an ATM kiosk • Don Ed Hardy – Kids •High mobility • 50% - 60% Part Sale Increased foot-falls Promotion Place
- 5. Market Segmentation • Young elite 18-25 years, High Income • Clubbing, Drinking and Gambling • Like minded friends who grab latest fashion • VIP Parties to diffuse latest trends • 18- 30 years , High Income, Rock-n-Roll lifestyles • Adore all things ‘Vintage’ , invest to look ‘CooL’ • Look up to Don Ed Hardy for its artistic tattoos. • Anyone who wants to have such a look.
- 6. Shopping experience • Nicely stocked store, segmented in to men, women, kids and accessories • Store presentation shows off the Ed hardy culture • The colors and tattoo art in the store symbolizes what the brand stands for • Celebrities in Ed Hardy gear show brand association • Sales personnel – 3 Men & 2 Women in Ed Hardy gear • The Cruise bike at the entrance shows the customer they cater to • Rock and Roll music in the store to appeal to customers
- 7. Thank You !!