Nordstrom's 6-month buying plan allocates budget across its New York flagship store and Los Angeles Grove store locations. The plan dedicates 85% of the budget to shoes and 15% to accessories. It also includes purchasing plans and budgets for emerging designers like Amina Muaddi, Minju Kim, and others. The amounts planned total over $18 million for SPACE purchases across all locations and categories.
Conducted intensive consumer research on Victoria's Secret's brand, including retail observation & customer interviews. Created brand personas & developed
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Conducted intensive consumer research on Victoria's Secret's brand, including retail observation & customer interviews. Created brand personas & developed
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
A weekly social media activity report of Topshop evaluating the brand's choice of social media platforms, the appropriateness for their target audience and considering how they compare to their competitors.
This presentation is a comprehensive marketing analysis of Victoria's Secret, the world's largest retailer of female lingerie. This is made by Pallabh Bhura from Jadavpur university under Prof. Sameer Mathur, IIM Lucknow.
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
A weekly social media activity report of Topshop evaluating the brand's choice of social media platforms, the appropriateness for their target audience and considering how they compare to their competitors.
This presentation is a comprehensive marketing analysis of Victoria's Secret, the world's largest retailer of female lingerie. This is made by Pallabh Bhura from Jadavpur university under Prof. Sameer Mathur, IIM Lucknow.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
Our 6th annual Big Breakfast, on the back of our time spent in NYC, Paris, + London talking to the best of the best retailers like Selfridges, Nordstrom, Neiman Marcus, Saks, Le Bon Marche as well as a summary of our time spent at the National Retail Federation Big Show.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
How to Make Your Jewelry Shop POP! 7 Steps to Extraordinary Retail SuccessPamela Danziger
Small is the next big story in retail—small as in independently owned businesses that often make America’s ‘Main Streets’ their home. This trend will reshape the retail landscape for the next decade, fueled by the desire of the highest- spending customers for new shopping experiences that they can’t find at the mall, in the national chains or in big box stores.
The most successful among these specialty retailers will be those who have shops that POP! Their secret: Success in retailing today is LESS about what you sell, and MORE about how your sell it.
It’s this understanding that shops that POP! use to create extraordinary shopping experience for the customers. Rather than just a store set up to sell stuff, it becomes a stage on which the shop owner tells their special story to and for the customer. It combines a unique vision with carefully curated products and services delivered in a personal and personalized way to people who are not just customers, but true friends. Main Street retailers must play to their number-one competitive advantage: their personal touch.
In this presentation, Danziger delves into the opportunities and challenges for jewelry stores to create extraordinary shopping experiences by drawing upon examples in Danziger’s new book, Shops that POP! 7 Steps to Extraordinary Retail Success. For jewelry store owners and jewelry marketers to help their businesses grow.
Business plan and strategy for a series of franchise clothing apparel concepts developed through one brand entity: Fashion House Group. All it needs is the right investor.
This portfolio is a compilation of works completed by Ashley Stanton while attending FIDM/Fashion Institute of Design & Merchandising in San Francisco.
With spending down and earnings slipping, how can brands entice youth to buy? To better understand the problem and source solutions, we repeated our retail priorities study and investigated retail in many of its forms – across categories and (physical or virtual) locations.
Managing Marketing Communications for Francesca'sAkanksha Jain
This plan deals with an in-depth analysis of Francesca's present marketing efforts, and suggests pointers to help make the marketing communication efforts more integrated. Topics covered are:
1. Background/Situation Analysis
2. Customer Groups
3. Program Objectives
4. Channels & Contact Points
5. Content & Message Strategy
6. Measurement and ROI
7. Budgeting & Organization Considerations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
11. SALES
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
20,000
15,000
10,000
5,000
0
Net sales of Nordstrom worldwide from 2011 to 2020
Net
sales
in
million
U.S.
dollars
12. NORDSTROM MARKET
Founded in 1901 as a shoe retailer, Nordstrom has
since worked their way into nearly every realm of
leisure
With a primary focus in luxury goods, there is a
curation of many different brands and a wide range
of products suiting different lifestyles and budgets.
Fashion, beauty and fragrance, and home are
Nordstrom's main focus, and with constantly
updated product selections customers are sure to
find something new.
13. CURATION
Nordstrom is well known for the unique brands
they bring into the store,
TopShop kiosks, Levi's pop up shops, and soon
introducing ASOS are just some of the retail tactics
to bring in new budgets, ages, and audiences.
Having a web page for Black Owned companies,
a new focus on sustainability, and celebrating
cultures is something Nordstrom does well.
17. Male
35 years old
Single, no children
Lives in Chicago, Illinois
VALS Profile Type: Achiever
Demographics
MEET MATT
18. MEET MATT
Communications & Business Degree
from Brown
Senior Car Salesman at Luxury Car
Selection
$100,000 per year
Simple studio apartment
19. MEET MATT
career-driven, energetic, hardworking
enjoys test driving luxury cars
watches sports games to relax
subscribes to Luxury Auto Direct
Magazine
attends luxury car shows
goes to the gym
meets friends for drinks at the bar
loves the Marvel franchise
Psychographics
20. MEET ANNA
Female
55 years old
Divorced, 4 Adult Children
Lives in Long Island, New York
VALS Profile Type: Achiever
Demographics
21. MEET ANNA
Interior Design Degree and Journalism
Minor from Georgetown
Editor for House Beautiful Magazine
$95,000 per year
Luxurious 6- bedroom waterfront
home
22. MEET ANNA
creative, open-minded, career-driven
enjoys gardening with her grandchilren
decorates houses in spare time
true to her style
animal lover
values honesty, hard work, and
compassion
attends wine night with friends
goes to her local gardening club every
week
Psychographics
24. Student
5th Grade
Dependent on double income
household $210,000 year
Lives with family: 2 brothers, 3 sisters
MEET CHRISTINE
25. respectful, bright, dedicated
enjoys playing soccer
watches the women's national soccer
team
loves making tiktoks and playing dressup
watches and follows Daya Daily beauty
tutorials
attends weekly sleepovers with friends
aspires to be a famous cosmetologist and
a professional soccer player
Psychographics
MEET CHRISTINE
26. MEET JANE
Female
32 years old
Married, no children yet
Lives in the Upper West Side
New York City
VALS Profile Type: Innovator
Demographics
27. MEET JANE
Journalism Degree from NYU
Senior Copywriter at Condé Nast
Traveler
$81,000 per year
Spacious 2 bedroom apartment
28. MEET JANE
passionate, career-driven, family-oriented
enjoys being able to make her own money
loves fashion, especially designer shoes
follows Vogue religiously
animal lover
does yoga and pilates
attends a weekly book club with friends
enjoys date nights with her husband
Psychographics
29. MEET ALESSIA
Female
21 years old
Single
Born in Lima, Peru
Lives in Savannah, GA
Attends Savannah College of Art &
Design
No children
VALS Profile Type: Believer
Demographics
30. Student - Junior
Works part time as a SCAD
Tutor
Parents currently pay for her
living
Middle class family
Rents apartment with two
roommates
MEET ALESSIA
31. dedicated to her studies
responsible and passionate
loves to exercise around Forsyth
loves going out with friends
follows emerging brands
follows fashion influencers
loves thrift shopping
aspiring celebrity stylist
Psychographics
MEET ALESSIA
33. THE WEBSTER
Miami based, but now with 7 flagship
stores around the country.
Hundreds of designers well know and
small to choose from
Founded on the idea that they want their
shop to feel welcoming, and like you're in
the world's best closet
34. DOVER ST. MARKET
Founded by Rei Kawakubo, there are
seven Dover Street Markets globally
Curation of luxury and high end
fashions, with a focus on streetwear.
Very unique perspective and aesthetic
for a luxury store, often inviting artists
to display and/or sell their work at many
locations
Constantly alternating products
35. WOLF & BADGER
London Based with flagship stores at
Kings Cross and in SoHo
Partnered with Bottica to create a
'powerhouse for independent
designers' with a strong focus on
jewelry
Huge emphasis on the environment,
making sure that all designers and
products they sell are eco conscious
and sustainable without lacking quality
36. SSENSE
A primarily e-commerce shop with one
location in Montreal
Focus on high end pieces, with out the
snobbiness associated with Luxury
Extremely large selection of designers,
price ranges, and products, very much
with a focus on emerging artists.
Have a focus on art, selling unique pieces
and furniture on their website
38. Strengths
Nordstrom’s portfolio includes Nordstrom
Rack (discount stores), Trunk Club
(subscription box service). It allows the
company to address different shopping
needs. They offer an innovative product
mix and a non-traditional department store
approach to curating merchandise.
Diversified Portfolio
39. Superb Customer Service: Nordstrom Local
Strengths
Superb Customer Service via
Nordstrom Local
Nordstrom's core values are based
around excellent customer service,
and the new Nordstrom local
concepts allow customers to pickup
orders, place returns, and do
express alterations.
40. Great Return Policy
Strengths
Nordstrom has an amazing
customer returns policy, which
gives the customer security when
purchasing Nordstrom
merchandise. If they dislike their
item, they know they can return it
anytime, no questions asked.
41. Destigmatization of Department Stores
Strengths
Nordstrom is constantly offering their
clientele innovation: from
collaborations, to pop-up shops, they
have managed to leverage their
strength and scope and diversify their
product array.
42. High E-commerce Presence
Strengths
In department store sales, Nordstrom
is second in e-commerce sales only
beaten by Neiman Marcus. Currently,
$4.7 Billion (30% of its total $15.9 B
revenue) comes from digital sales.
43. Nordy Club Membership Program
Strengths
Nordstrom’s customer loyalty/ reward program
allows customers to earn points, & access
exclusive deals. The program has over 13
Million members (2019). These members
generated about 2/3 of the annual revenue.
Nordstrom can create a lock-in situation with
its members.
44. Strong Corporate Responsibility
Strengths
Nordstrom supports the communities where it
does business by donating millions of dollars
to hundreds of NGOs in the U.S., Canada, and
Puerto Rico. Apart from supporting
Good+Foundation, Nordstrom pledged $5
million as investments and community grants
within New York City by the end of 2020.
45. Expensive and Risky Investments
Weaknesses
Nordstrom recently opened their NYC Flagship
store to which around $500 million were
invested. This store opened in 2019 and later
had to face the retail decline of 2020 due to
the pandemic. This of course, was a highly
risky investment that was incredibly
expensive.
46. Limited Global Presence
Weaknesses
Limited Global Presence
Currently, Nordstrom only physically operates
in the United States and Canada. Although
they ship basically to all countries in the world,
this mainly confines their sales to be directed
towards North and Central America mainly.
They are missing out on the rest of the world.
47. Become an Incubator of New Talent
Opportunities
With SPACE, Nordstrom has the potential to
become a business that constantly seeks to
discover new talent with emerging designers and
ones that encourage outside-the-box thinking in
terms of retail and fashion.
48. E-commerce Expansion
Opportunities
More and more customers are shopping online.
Nordstrom can focus on expanding its e-
commerce platforms and increase online sales
even further by offering innovative online
experiences using virtual reality try-ons.
49. Attract Younger Customers
Opportunities
With SPACE, Nordstrom has the opportunity to
expand its customer base by adapting strategies
to effectively targeting younger customers with
iconic youthful brands. According to Nordstrom,
its average purchaser age is 42 years, and
young customers (18 –34 years) constitute only
about 36 % of its customer base.
50. Incorporation of Luxury Resale Space
Opportunities
We believe Nordstrom has the potential to
incorporate a space for pre loved luxury items.
This will not only create a greater sense of
security for the customer when purchasing new
luxury items, but it is also a step in the right
direction towards sustainability.
51. Current Pandemic
Threats
The ongoing pandemic has caused a significant
decline in travel and in-person experiences.
Many people have reduced their travel plans
causing many stores throughout the country to
become less visited. The threat of contact due to
the virus has also caused less and less people to
go out to shop physically.
52. Global Supply Chain Delays
Threats
There is a current global supply chain crisis,
which is a direct result of COVID-19 disruptions
as well as a large increase in demand. Shortages
of workers, equipment, shipping delays, and
space have only made the issue worse.
54. Open airy knits made from light and large yarns will be on everyone's minds
and in everyone's closets in S/S 22.
WOMEN'S KNIT AND JERSEY
55. This retro recall of 70s and 80s boho chic will be a top contender in the
fashion world for consumers coming up.
WOMEN'S LOVEWORN TRAIL
56. ETHEREAL SHEER
Lightweight sheers with ombre and subtle patterns are layered to create an
ethereal effect.
NO.21 Emilio Pucci 16Arlington Acne Studios
58. OPULENT DRESS UP
Ultra-sensory textures and colors come together as an explosive
take on post-pandemic fashion.
David Koma Balenciaga Valentino Christian Siriano
95. STATEMENT OF
OPPORTUNITY
We believe that Nordstrom has the
opportunity to grow its client base with
SPACE. Young consumers are looking to
step out of the traditional "big box"
shopping experience. They are looking for
pieces that are exciting and unique and
have a highly curated shopping experience.
SPACE is Nordstrom's chance to empower
emerging designers and appeal to younger
consumers.